Maritza Moreno

Maritza Moreno Email and Phone Number

Director, Advanced Data Analytics and Insights @ Fidelity Investments
Maritza Moreno's Location
Dallas-Fort Worth Metroplex, United States, United States
Maritza Moreno's Contact Details

Maritza Moreno work email

Maritza Moreno personal email

n/a
About Maritza Moreno

I lead brand and competitive social listening and content measurement reporting including weekly, monthly and ad-hoc requests. Previously served as an analytics lead for clients across different business teams at The Marketing Arm.I have also crafted social and digital brand strategies for various clients and new business. This process included content calendar development, creative content briefs, daily moderating, and publishing.The clients I have worked on include the Dr. Pepper Snapple Group, MetroPCS, AT&T, Avocados from Mexico, State Farm, Top Golf, Tru by Hilton, Blue Diamond, Goodyear, DieHard Batteries, Citrix, Philips, Papa Murphy's, and many others. While I enjoy all aspects of my job, my favorite part is being able to understand consumers' behaviors online and offline. I always enjoy working on social intelligence reports using tools, such as Meltwater, Talkwalker, NetBase, and Brandwatch. I also enjoy Mintel and eMarketer research reports to gain better understanding of the consumer.

Maritza Moreno's Current Company Details
Fidelity Investments

Fidelity Investments

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Director, Advanced Data Analytics and Insights
Website:
fidelity.com
Employees:
10
Company email:
Johrenk7@gmail.com
Maritza Moreno Work Experience Details
  • Fidelity Investments
    Director, Advanced Data Analytics And Insights
    Fidelity Investments Jan 2024 - Present
    Boston, Ma, Us
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  • Fidelity Investments
    Senior Manager, Social Platform Analytics
    Fidelity Investments Aug 2021 - Dec 2023
    Boston, Ma, Us
    View
  • The Marketing Arm
    Director, Digital & Social
    The Marketing Arm Apr 2021 - Aug 2021
    Dallas, Texas, Us
    View
  • The Marketing Arm
    Senior Manager, Digital & Social
    The Marketing Arm Nov 2018 - Apr 2021
    Dallas, Texas, Us
    - Guide client and competitive reporting including weekly, monthly and mid-campaign analytics and social listening. - Primary lead for clients across three business teams.- Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.- Oversee maintenance of the catalogued metrics within the agency’s campaign database and leverage the archived data to improve upon for future campaigns.- Present expert analysis and insights directly to clients and prospective clients via teleconference as well as in-person.- Conduct and lead social listening reporting to uncover consumer insights to be leveraged across strategic briefs and for client deliverables.
    View
  • The Marketing Arm
    Sr. Analyst, Digital & Social
    The Marketing Arm Dec 2016 - Nov 2018
    Dallas, Texas, Us
    View
  • The Marketing Arm
    Analyst, Digital & Social
    The Marketing Arm Nov 2015 - Nov 2016
    Dallas, Texas, Us
    - Provide client and competitive reporting including weekly, monthly and mid-campaign social and digital analytics- Hands-on qualitive research through social listening - Identify and deliver industry or campaign related reports for multiple social channels and websites - Devlelop KPIs, benchmarks, present findings, and educate team members on trends- Present insights directly to clients and prospective clients
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  • Lerma/
    Digital/Social Strategist
    Lerma/ Apr 2014 - Sep 2015
    Dallas, Tx, Us
    -Develop social and digital strategies for our clients-Craft brand strategies based on data storytelling-Manage day-to-day social media channels for multiple national clients-Partner with different disciplines on editorial calendar development, strategies, and integration into other key assets and channels-Monthly and quarterly reporting for clients-Conduct quantitative and qualitative primary and secondary research to gain insights for strategies-Launched Social Media Command Center for live events and social listening.
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  • North Central Texas Council Of Governments
    Community Outreach Intern
    North Central Texas Council Of Governments Mar 2014 - Apr 2014
    Arlington, Tx, Us
    -Searching daily for transportation news articles-Drafting website and social media content-Create Press Releases for media distribution -Drafting print and electronic public meeting announcements-Researching new opportunities and best practices for expanding outreach and communication efforts-Data entry and maintaining databases and contact lists
    View
  • Prairie Paws Adoption Center
    Marketing Communications Intern
    Prairie Paws Adoption Center Aug 2013 - Mar 2014
    -Coordinated and attended events for mobile adoption events. -Pitched media and received local news coverage for an adoption event. -Managed the Prairie Paws website and digital assets. -Conceptualized and produced an editorial content calendar for Social Media channels and website. -Designed promotional materials for adoption events.
  • City Of Grand Prairie/Brand Era Marketing
    Street Team
    City Of Grand Prairie/Brand Era Marketing Jun 2013 - Aug 2013
    -Activated field marketing events by distributing promotional material to key publics in Grand Prairie’s tourism destinations. -Approximately distributed 3000 promotional flyers and spoke with over 5000 individuals-Pitched tourism event ideas to clients via face-to-face interaction. -Strategically segmented the target audience at select venues.
  • Usa Film Festival
    Marketing Communications Intern
    Usa Film Festival Jun 2012 - Aug 2012
    -Facilitated appearances of special guests and celebrities at VIP festival events.-Aided in the creation of promotion brochures and delivery. -Handled patron inquiries at events.

Maritza Moreno Skills

Advertising Social Media Marketing Marketing Communications Social Media Facebook Event Planning Social Networking Research Microsoft Office Teamwork Powerpoint Customer Service Time Management Digital Strategy Photoshop Microsoft Word Marketing Public Relations Adobe Photoshop Microsoft Powerpoint

Maritza Moreno Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    Advertising And Public Relations (Double Major)

Frequently Asked Questions about Maritza Moreno

What company does Maritza Moreno work for?

Maritza Moreno works for Fidelity Investments

What is Maritza Moreno's role at the current company?

Maritza Moreno's current role is Director, Advanced Data Analytics and Insights.

What is Maritza Moreno's email address?

Maritza Moreno's email address is mm****@****arm.com

What schools did Maritza Moreno attend?

Maritza Moreno attended The University Of Texas At Arlington.

What skills is Maritza Moreno known for?

Maritza Moreno has skills like Advertising, Social Media Marketing, Marketing Communications, Social Media, Facebook, Event Planning, Social Networking, Research, Microsoft Office, Teamwork, Powerpoint, Customer Service.

Who are Maritza Moreno's colleagues?

Maritza Moreno's colleagues are Destin Garner, Cody Brookes, Chase Petersen, Arbane Hylton, Bajrang Ingle, Kirsty Nicolson, Dominique Steward.

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