o Creating engaging content, including social media posts, reels, blog posts, infographics, and videos, to increase brand awareness and engagemento Overseeing the school's social media accounts on Instagram and Facebook, growing followers by 25% and increasing engagement by 100%o Collaborated with cross-functional teams inside the school and regional office to ensure brand consistency across all digital channelso Developing and executing email marketing campaigns for the school pipeline on Hubspot, achieving a 50% increase in open rates and a 20% increase in click-through rateso Designing a variety of marketing and communication materials, including brochures, flyers, and other collateral for the schoolo Shooting, editing, and producing high-quality videos for social media and the school website using Clipchamp and other video editing softwareo Responsible for creating and delivering the school newsletters for timely, engaging, and community-building communicationo Collaborating closely with the admissions team to provide invaluable support throughout the enrollment process

• Worked in liaison with the Global and Regional Team as the local client service executive for Brand Strategy development, Brand Health Tracking and Creative Development testing for clients including: o Nestle- UHT, Tea Whitening and Adult Wellbeing categories o Shell o L’Oreal o Continental Biscuits Limited o Habib Bank Limited

• Handled the media planning department with annual billing of more than PKR 900 Million• Strategic Media Planning of clients like Sandoz, Lucky Cement, Dollar Industries, Nivea, Al Baraka & others.• Helped a 10% business increase by boosting existing clients’ investment in digital media • Actively involved in business development efforts devising competitive pitches to prospective clients

- Responsible for Strategic Media Planning functions of British Council - Managing media planning for Faysal Bank- Taking care of McDonald's Pakistan's electronic advertising- Assisting in strategic media planning of L'Oreal Pakistan including brands like Maybelline, Garnier & L'Oreal Paris- Regularly involved in branded content development to maximize brand mileage and consumer engagement beyond usual advertisement- Constantly involved in brainstorming and idea generation process for current & prospective brands

- Media planning & strategy formulation of Lakson Group for brands including Colgate Toothpaste, Palmolive, Brite, Max Bar, McDonald's, etc. - Strategic media planning functions of Samsung Electronics- Close collaboration with relevant brand managers & creative agencies for a richer understanding of brand objectives - Collaborating with various media vendors for better media mileage- Preparing periodic competitive media reviews for various brands to assess performance. - Devising pitch presentations for prospective clients in terms of media research, planning and strategy ( Pitched for Samsung, Mobilink, USAID, L'Oreal etc.)

* Since the Marketing Department was responsible for rebranding of the entire Bank’s documentation and collateral, I had the unique experience of watching the bank go through a change in philosophy and thinking, apart from just colors, image and logos.* Everyday jobs including handling business mails, writing product briefs, handling invoices and collaborating with other departments. In this regard* Wrote articles and some research work for the internal newsletter Oxygen.