Marium Fatima
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Marium Fatima Email & Phone Number

Commercial Strategy and Finance at Procter & Gamble
Location: Karāchi, Sindh, Pakistan 16 work roles 4 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Commercial Strategy and Finance
Location
Karāchi, Sindh, Pakistan
Company size

Who is Marium Fatima? Overview

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Quick answer

Marium Fatima is listed as Commercial Strategy and Finance at Procter & Gamble, a with 95985 employees, based in Karāchi, Sindh, Pakistan. AeroLeads shows a matched LinkedIn profile for Marium Fatima.

Marium Fatima previously worked as Manager - Emerging Key Accounts (FMCG) at Alibaba Group and Manager - Emerging Key Accounts (FMCG) at Daraz. Marium Fatima holds Bachelor'S Degree, Accounting And Finance from Institute Of Business Administration.

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Procter & Gamble

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Profile bio

About Marium Fatima

I specialize in driving strategic growth and optimizing operational efficiency within the e-commerce and FMCG sectors. Currently leading a team of key account managers at Alibaba Group's Daraz, I manage a portfolio pivotal to industry GMV, employing robust governance models and strategic analyses to enhance profitability and market competitiveness.My expertise spans the strategic execution of high-impact category campaigns, resulting in substantial ROI increases and improved customer retention. As a leader in performance and projects, I've orchestrated initiatives that significantly enhance bottom-line performance and operational efficiencies.Skilled in advanced data analytics and cross-functional team leadership, I excel in optimizing seller engagement and marketplace performance. My background also includes contributing to market expansion strategies and demand forecasting in dynamic growth environments.Proficient in financial modeling, strategic planning, campaign management, and stakeholder management, I leverage these skills to drive innovation and deliver measurable business outcomes. Passionate about applying data-driven insights to shape strategy and achieve organizational excellence.

Listed skills include Leadership, Microsoft Office, Management, Microsoft Word, and 10 others.

Current workplace

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Procter & Gamble
Procter & Gamble
Commercial Strategy and Finance
Website
Employees
95985
AeroLeads page
16 roles

Marium Fatima work experience

A career timeline built from the work history available for this profile.

Manager - Emerging Key Accounts (Fmcg)

Karāchi, Sindh, Pakistan

Leading a team of 5 Key Account Managers (KAMs) managing ~30% of the industry’s GMV consisting of Health & Beauty, Mother & Baby, and Groceries portfolios.

Category Campaign Manager - Fmcg

Karāchi, Sindh, Pakistan

Sep 2023 - Mar 2024

Senior Performance And Projects Associate

Karāchi, Sindh, Pakistan

Apr 2023 - Sep 2023

Campaign Strategy & Execution Associate

Karāchi, Sindh, Pakistan

Jun 2022 - Mar 2023

Commercial Projects & Performance Intern

Karāchi, Sindh, Pakistan

Feb 2022 - Jun 2022

Strategy & Growth Intern - Commercial

Karāchi, Sindh, Pakistan

Nov 2021 - Jan 2022

Digital Banking Intern

Karāchi, Sindh, Pakistan

• Conducted an in-depth analysis of offerings by leading local Banks and FinTechs to assist the bank in staying the market leader & innovator.• Designed a Lucky Draw Campaign utilizing data to arrive at a utility and accelerate the migration of clients towards Digital Channel.• Revitalized the marketing collateral by formulating exciting SMS and EDMs to keep the customer informed.• Conducted gap analysis between existing account opening channels and new account opening channels to improvise for enhanced customer experience.• Executed an in-depth analysis of Digital Sales of Credit Card & launched a new form and reach the 60% untouched client base.

Jun 2021 - Aug 2021

Marketing Project Trainee

Karāchi, Sindh, Pakistan

• Devised PR strategy for a Turkish brand (Molped) employing influencer marketing, social media campaign, and brand activation.• Developed and Disseminated key messages to clients via data-driven reports to showcase impactful campaigns• Learned the use of Social Listening Tools and HypeAuditor for data cultivation and analytics

Dec 2020 - May 2021

Project Lead Sales

Pakistan

- Assembled and mapped the presence of 50+ firms for Deaf accessibility and inclusion in Pakistan - Creatively strategized and proposed the services, to onboard like-minded entities on existing and upcoming projects - Actively engaged and socialized with Corporate and Government personalities for the existing and upcoming campaigns- Worked with clients like Unilever, Careem, Midas Safety, Engro Foundation, etc.

Jul 2020 - Nov 2020

Agent Ex

Karachi, Pakistan

- Collaborated with 500+ clients, and converted 60% of them into priority investors. - Promoted to Pro-Programme due to an exceptional sales pitch and communication skills- Gained hands-on experience in sales-related tools such as Hubspot via consistent usage

Jun 2020 - Jul 2020

Executive Council

Iba Leadership Club

Karachi, Pakistan

- Designed impactful marketing campaigns, achieving a Facebook reach of 50,000+ audience- Empowered a team of 100+ individuals as per their potentials- Initiated the concept of “Social Leadership”- Organized ILC Camps on topics related to "Personal Development" by having prominent individuals in the industry- Achieved houseful within 7 days due to successfully implemented aggressive marketing- Creatively revolutionized the IBA Leadership Conference on the concept of “Evolve” to induce impact

May 2019 - Jun 2020

Social Work Intern

Alamgir Welfare Trust International

Karāchi, Sindh, Pakistan

- Actively worked in several departments to widen the skillset- Improvised the official Magazine, conversed with relevant stakeholders for quality enhancement, and managed the donations receipts.

Jun 2019 - Aug 2019
Team & coworkers

Colleagues at Procter & Gamble

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4 education records

Marium Fatima education

A'Levels, Business/Commerce, General, 2A*, 1A

Beaconhouse Pechs

O'Levels, Business/Commerce, General, 6A*, 3As

Bahria Foundation College

O Levels

Bahria Foundation College
FAQ

Frequently asked questions about Marium Fatima

Quick answers generated from the profile data available on this page.

What company does Marium Fatima work for?

Marium Fatima works for Procter & Gamble.

What is Marium Fatima's role at Procter & Gamble?

Marium Fatima is listed as Commercial Strategy and Finance at Procter & Gamble.

Where is Marium Fatima based?

Marium Fatima is based in Karāchi, Sindh, Pakistan while working with Procter & Gamble.

What companies has Marium Fatima worked for?

Marium Fatima has worked for Procter & Gamble, Alibaba Group, Daraz, Krave Mart, and Institute Of Business Administration.

Who are Marium Fatima's colleagues at Procter & Gamble?

Marium Fatima's colleagues at Procter & Gamble include Nodie Washington, Keith Fanta, Rafael Cardoso, Allan Reis, and Lin Du.

How can I contact Marium Fatima?

You can use AeroLeads to view verified contact signals for Marium Fatima at Procter & Gamble, including work email, phone, and LinkedIn data when available.

What schools did Marium Fatima attend?

Marium Fatima holds Bachelor'S Degree, Accounting And Finance from Institute Of Business Administration.

What skills is Marium Fatima known for?

Marium Fatima is listed with skills including Leadership, Microsoft Office, Management, Microsoft Word, Project Management, Teamwork, Microsoft Excel, and English.

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