Continuously update and maintain consumer journey maps and episodes, monitoring the evolution of experience gaps.Propose and prioritize consumer journey episodes and associated experience gaps for integration into our affiliate strategy.Collaborate closely with various departments to gather consumer data from sources such as market research studies, NPS system, call center feedback and social media listening.Analyze diverse data points to extract valuable consumer insights, preparing decks for CX forums.Utilize consumer data to create opportunity briefs, guiding the solution design and project implementation phases.Work closely with Digital, Research and Consumer Intelligence teams to develop effective consumer segmentation and key consumer profiles. Gain a deep understanding of consumer behaviors, needs, pain points and opportunities.Act as the "voice of the consumer" in all relevant forums, providing expert advice on touch-point roles within consumer journeys and defining essential requirements for consumer-centric touch-points.Establish the synergy between online and offline touch-points to enhance overall consumer satisfaction.Champion design thinking principles and offer guidance to channel and initiative owners for crafting exceptional consumer experiences.Safeguard the consistency and consumer-centric nature of commercialization across channels by overseeing and managing consumer journey maps for RRP products and initiatives.Define and implement appropriate consumer experience KPIs to measure the impact of consumer journey initiatives.Foster knowledge exchange by sharing experiences and learning from peers in other PMI markets.Collaborate with agencies to facilitate consumer journey mapping and innovative initiatives.

Craft and execute strategic employer branding campaigns, initiatives and events to elevate Deloitte Romania's reputation as a preferred employer.Lead the creative and strategic development of compelling content across diverse channels, encompassing digital, social media and traditional mediums.Engage with stakeholders across all organizational levels to identify opportunities and drive the seamless implementation and utilization of our employer branding campaigns.Collaborate closely with Human Resources, Corporate Communications experts and local business leaders to conceive and execute strategic campaigns and messages that reinforce Deloitte Romania's standing as a top employer.Coordinate and oversee both internal and external events dedicated to prospective and former employees, creating enriching experiences that reflect Deloitte's employer brand.Manage end-to-end campaign execution, tracking and performance measurement, ensuring continuous improvement and effectiveness.Foster partnerships with NGOs, academic institutions and other companies in conjunction with HR specialists, amplifying Deloitte's presence in the talent ecosystem.Supervise the development of recruitment materials, including posters, flyers, videos, social media content and digital banners, ensuring alignment with the employer brand.Provide hands-on support to marketing and communication processes for Deloitte's Regional Centers in Romania (Technology Center, Audit and Global Employer Services).

Offer strategic consultancy services to diverse brands and businesses across Asia and Europe, driving innovation and successful product/service launches. Collaborate on project-based engagements with leading market research and consultancy agencies to revitalize their qualitative approach. Introduce cutting-edge frameworks such as psycho-diagnostic research, design thinking and behavioral economics, enhancing their business propositions.

Subject matter expert on customer insights and brand strategy for NN’s Innovation Lab: a dynamic, cross-functional team dedicated to testing and prototyping new product and service ideas for the company.Lead and coordinate marketing research programs to identify untapped business opportunities, align with the company's strategic direction and facilitate informed decision-making.Play a pivotal role in product development by leveraging research insights to create compelling customer value propositions.Key Responsibilities:Select and manage relationships with research agencies to conduct external studies, ensuring high-quality data and actionable insights.Conduct internal studies, including moderating focus groups and conducting in-depth interviews with clients, employees and sales force, among others.Collaborate with cross-functional teams, such as creatives, strategic planners, researchers and brand managers, to drive ideation and product innovation sessions.Segment the existing client portfolio and develop innovative product concepts and platforms tailored to each segment, translating insights into impactful product features, additional services and enhanced customer experiences.Understand the local culture and the unique characteristics of Romanians' attitudes and motivations towards financial services providers and leveraging these insights to launch new business lines and niche products that resonate with the target audience. Utilize research insights to design and implement a Customer Servicing Model and Prospect Experience Program, setting minimum standards for different customer journey segments and ensuring the delivery of meaningful and memorable experiences at every touchpoint.Manage the Transactional and Relationship NPS customer experience programs, leveraging customer feedback to define and support strategic initiatives.Overall, my role focused on driving innovation, delivering flawless CX and supporting strategic initiatives.

Responsible for coordinating qualitative research projects, ensuring seamless execution from translating clients' business objectives into research objectives to presenting research results. Additionally, I provided consultancy on marketing strategy and product development to support brand launches in European markets. A key aspect of my role was taking a lead role in attracting new clients and nurturing existing relationships.Key Responsibilities:Prepare research proposals based on client briefs, effectively translating their business objectives into research objectives and developing appropriate research methodologies.Develop discussion guides and other research materials tailored to qualitative projects.Conduct fieldwork, moderating focus groups, interviews and ethnographic studies.Analyze qualitative information and provide actionable recommendations to clients, supporting their business strategies.Conduct workshops to assist clients in integrating research findings into their business strategies effectively.Coordinate multi-country projects, ensuring brand strategy consistency across different markets.Coach and train junior members of the qualitative research team, fostering their professional growth.Possess expertise in a wide range of qualitative research studies, including New Product Development & Innovation, psycho-diagnostic research, strategic positioning, portfolio optimization, brand diagnostics, customer satisfaction, ethnographic and lifestyle studies and creative groups.

Managing end-to-end qualitative research projects, including designing the methodological approach, crafting research proposals, conducting analysis and delivering comprehensive reports.Playing a pivotal role in acquiring new clients and nurturing relationships with existing ones.Key Responsibilities:Engaging in the client development process, preparing and delivering project proposals to clients.Facilitating focus groups, mini focus groups/PDIs, in-depth interviews and ethnographic interviews.Interacting with clients and delivering impactful presentations.Producing insightful reports by analyzing qualitative information and providing strategic recommendations to clients.Mentoring and developing the junior members of the qualitative team.

Overseeing qualitative research projects, including research design and methodology, crafting proposals, analyzing data and writing reports. Playing a key role in attracting new clients and nurturing existing relationships

Track box office revenue, audience demographics, and distribution platforms in the local market and key European film markets. Synthesize data into actionable insights on market shifts and emerging trends in bi-weekly market analysis reports. Research and profile potential new regional markets and revenue streams to expand MediaPro's footprint. Deliver quarterly presentations on competitive landscape and growth opportunities to the VP of Marketing for Hollywood Multiplex Operations.

Brainstorming with copywriters and art directors to develop creative concepts that bring the brand positioning and messaging to life. Conceptualizing eye-catching layouts, choosing images, and designing graphics to produce compelling ad campaigns across platforms. Hiring photographers and illustrators to execute visual assets for campaigns and collateral. Refining campaign elements and preparing presentation decks for clients. Leading client meetings, walking through creative directions, and securing approvals on final creative work.

Creating and upholding the company's visual brand identity by:Designing marketing collateral including leaflets, brochures, and presentations for corporate events, conferences, seminars, workshops etc.Overseeing production of all marketing materials to maintain brand consistency.Finding and purchasing print advertising opportunities in local, regional, national and industry-specific publications.Placing ads to increase brand awareness and reach target audiences.