Marius Munteanu
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Marius Munteanu Email & Phone Number

Location: Bucharest, Bucharest, Romania 15 work roles 4 schools
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Current company
Role
Research Lead
Location
Bucharest, Bucharest, Romania
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Marius Munteanu is listed as Research Lead at Philip Morris International, a company with 63253 employees, based in Bucharest, Bucharest, Romania. AeroLeads shows a matched LinkedIn profile for Marius Munteanu.

Marius Munteanu previously worked as NPS & CJ Analytics Manager at Philip Morris International and Consumer Journey & CX Design Coordinator at Philip Morris International. Marius Munteanu holds Ba, Communication And Public Relations from National University Of Political Studies And Public Administration.

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Philip Morris International

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Profile bio

About Marius Munteanu

I am a passionate user experience professional with over 20 years of expertise in driving brand innovation and launching successful products and services across various industries and regions.Throughout my career, I have held both client and agency roles, providing me with a comprehensive understanding of the consumer from multiple perspectives. With a strong focus on qualitative research methods, I specialize in areas such as user research, new product development, psychographic and cultural studies, customer experience, brand strategy and consumer co-creation.My educational background includes a MA in Cultural Anthropology, which has greatly contributed to my internationally recognized expertise in psycho-diagnostic research for marketing (Censydiam). As a Censydiam Accredited Moderator & Analyst, I bring a humanistic perspective to my work, ensuring a deep understanding of consumer behavior.One of my key strengths lies in conducting innovation research, where I have served as a subject matter expert for NN's Innovation Lab. By blending qualitative insights with quantitative data and functional knowledge, I have successfully developed and tested prototypes for products, services, and processes.In addition, I have facilitated workshops and creative sessions with strategic planners, brand managers, creatives and researchers to define brand positioning and create compelling customer value propositions based on robust research insights.Currently, in my role at PMI, I am responsible for consumer journey mapping, identifying pain-points and needs throughout the customer journey. By leveraging research insights, I develop impactful CX initiatives and design meaningful experiences that resonate with our consumers.My expertise spans across sectors including tobacco, FMCG, financial services, telecom, media and retail, allowing me to bring a diverse and well-rounded perspective to any project or campaign.

Listed skills include Qualitative Research, Consumer Behaviour, Market Research, Customer Insight, and 46 others.

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Philip Morris International
Philip Morris International
Research Lead
Bucharest, Romania
Website
Employees
63253
AeroLeads page
15 roles

Marius Munteanu work experience

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Consumer Journey & Cx Design Coordinator

Bucharest, Romania

Continuously update and maintain consumer journey maps and episodes, monitoring the evolution of experience gaps.Propose and prioritize consumer journey episodes and associated experience gaps for integration into our affiliate strategy.Collaborate closely with various departments to gather consumer data from sources such as market research studies, NPS.

Sep 2019 - Mar 2024

Senior Marketing Coordinator | Employer Branding

Romania

Craft and execute strategic employer branding campaigns, initiatives and events to elevate Deloitte Romania's reputation as a preferred employer.Lead the creative and strategic development of compelling content across diverse channels, encompassing digital, social media and traditional mediums.Engage with stakeholders across all organizational levels to.

Oct 2018 - Sep 2019

Sabbatical Year

Freelancing And Travelling In Asia And Europe

Asia

Offer strategic consultancy services to diverse brands and businesses across Asia and Europe, driving innovation and successful product/service launches. Collaborate on project-based engagements with leading market research and consultancy agencies to revitalize their qualitative approach. Introduce cutting-edge frameworks such as psycho-diagnostic.

Sep 2017 - Sep 2018

Senior Market Research Specialist

Bucharest, Romania

Subject matter expert on customer insights and brand strategy for NN’s Innovation Lab: a dynamic, cross-functional team dedicated to testing and prototyping new product and service ideas for the company.Lead and coordinate marketing research programs to identify untapped business opportunities, align with the company's strategic direction and facilitate.

Sep 2011 - Sep 2017

Senior Qualitative Researcher

Bucharest, Romania

Responsible for coordinating qualitative research projects, ensuring seamless execution from translating clients' business objectives into research objectives to presenting research results. Additionally, I provided consultancy on marketing strategy and product development to support brand launches in European markets. A key aspect of my role was taking a.

Mar 2010 - Sep 2011

Qualitative Researcher

Bucharest, Romania

Managing end-to-end qualitative research projects, including designing the methodological approach, crafting research proposals, conducting analysis and delivering comprehensive reports.Playing a pivotal role in acquiring new clients and nurturing relationships with existing ones.Key Responsibilities:Engaging in the client development process, preparing.

Feb 2009 - Mar 2010

Qualitative Researcher

Bucharest, Romania

Overseeing qualitative research projects, including research design and methodology, crafting proposals, analyzing data and writing reports. Playing a key role in attracting new clients and nurturing existing relationships

Jun 2007 - Feb 2009

Research Analyst

Media Pro

Bucharest, Romania

Track box office revenue, audience demographics, and distribution platforms in the local market and key European film markets. Synthesize data into actionable insights on market shifts and emerging trends in bi-weekly market analysis reports. Research and profile potential new regional markets and revenue streams to expand MediaPro's footprint. Deliver.

Apr 2007 - Jun 2007

Art Director

Bucharest, Romania

Brainstorming with copywriters and art directors to develop creative concepts that bring the brand positioning and messaging to life. Conceptualizing eye-catching layouts, choosing images, and designing graphics to produce compelling ad campaigns across platforms. Hiring photographers and illustrators to execute visual assets for campaigns and collateral..

Mar 2006 - Apr 2007

Copywriter

Bucharest, Romania

Sep 2005 - Mar 2006

Graphic Designer

Bucharest, Romania

Creating and upholding the company's visual brand identity by:Designing marketing collateral including leaflets, brochures, and presentations for corporate events, conferences, seminars, workshops etc.Overseeing production of all marketing materials to maintain brand consistency.Finding and purchasing print advertising opportunities in local, regional.

Mar 2004 - Sep 2005

Junior Art Director

Adera

Bucharest, Romania

Jun 2003 - Mar 2004
Team & coworkers

Colleagues at Philip Morris International

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4 education records

Marius Munteanu education

Ba, Communication And Public Relations

National University Of Political Studies And Public Administration

Attended Courses, E-Business

Academy Of Economic Studies (A.S.E.), Faculty Of Computer Science

Attended Courses, Cultural Anthropology

National University Of Political Studies And Public Administration

High School Diploma, Chemistry - Biology

National College Mihai Viteazul
FAQ

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What company does Marius Munteanu work for?

Marius Munteanu works for Philip Morris International.

What is Marius Munteanu's role at Philip Morris International?

Marius Munteanu is listed as Research Lead at Philip Morris International.

Where is Marius Munteanu based?

Marius Munteanu is based in Bucharest, Bucharest, Romania while working with Philip Morris International.

What companies has Marius Munteanu worked for?

Marius Munteanu has worked for Philip Morris International, Deloitte Romania, Freelancing And Travelling In Asia And Europe, Nn Romania, and Synovate.

Who are Marius Munteanu's colleagues at Philip Morris International?

Marius Munteanu's colleagues at Philip Morris International include Krystyna Kondratenko, Bertrand Hamelin, Patryk Krzyżak, Mateo Mónaco, and Meruyert Dakesheva.

How can I contact Marius Munteanu?

You can use AeroLeads to view verified contact signals for Marius Munteanu at Philip Morris International, including work email, phone, and LinkedIn data when available.

What schools did Marius Munteanu attend?

Marius Munteanu holds Ba, Communication And Public Relations from National University Of Political Studies And Public Administration.

What skills is Marius Munteanu known for?

Marius Munteanu is listed with skills including Qualitative Research, Consumer Behaviour, Market Research, Customer Insight, Marketing Research, Advertising Research, Segmentation, and Positioning.

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