Marius Lang Email and Phone Number
Marius Lang work email
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Marius Lang personal email
Senior business manager and leader with a track record of 20 years in toys & FMCG business across General Management, commercial leadership and Marketing Management on local, regional and global level, B2B and D2C. Experience across multiple markets, sectors and brands, Brand, Retail and Digital Marketing, Marketing Performance and Analytics.
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Vice President And General Manager BeneluxThe Lego GroupAntwerp, Be
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Vice President & General Manager BeneluxThe Lego Group Jul 2023 - PresentAntwerp, Flemish Region, Belgium
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General Manager BeneluxThe Lego Group Aug 2021 - Jun 2023Antwerpen, Flämische Region, Belgien
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Head Of Marketing Uk/Ireland - Senior DirectorThe Lego Group Aug 2017 - Jul 2021Slough, Großbritannien
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General Manager Uk/I (Interim)The Lego Group Mar 2020 - Jul 2020Slough, England, Vereinigtes Königreich
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Senior Director Marketing Direct-To-Consumer EmeaThe Lego Group Jan 2016 - Aug 2017Grasbrunn, LondonResponsible for Marketing strategy and execution for LEGO's direct-to-consumer activities in EMEA including Brand Retail stores and shop.LEGO.com.
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Marketing Director Direct-To-Consumer EmeaLego Group Jun 2014 - Dec 2015GrasbrunnResponsible for Marketing strategy and execution for LEGO's direct-to-consumer activities in EMEA including Brand Retail stores and LEGO Shop@Home.
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Senior Group Brand Manager Oral Care DachProcter & Gamble Apr 2012 - May 2014Schwalbach/TaunusBusiness responsibility for DACH Oral Care portfolio (Oral-B, blend-a-med, blend-a-dent) in Germany, Austria & Switzerland, leading team of 6 direct reports- Development of growth vision, key building blocks and strategies- Development of local consumer & trade marketing strategies and initiative masterplan- Management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans- Lead local development of commercial initiatives and advertising campaigns incl. ATL copy -
Brand Manager Homecare & Snacks DachProcter & Gamble Feb 2010 - Mar 2012Schwalbach/TaunusBusiness responsibility for Snacks & Homecare portfolio (Pringles, Swiffer, Mr. Proper, Febreze, Antikal, Fairy, AmbiPur) in Germany, Austria & Switzerland; leading team of 4 direct reports- Development of new business vision incl. 5 years building blocks and strategies- Development of local consumer & trade marketing, as well as G2M strategies - Led local initiative masterplanning and management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans- Led integration of aquired AmbiPur business into the P&G DACH portfolio - Managed divestiture preparations of Pringles portfolio to Kelloggs - Led negotiation and execution of strategic alliances, i.e. Pringles – Burger King partnership
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Brand Manager Wella Professionals Global Design/Emea DeliveryProcter & Gamble May 2008 - Jan 2010GenevaResponsibility for the strategic direction and global positioning of the Wella System Professional global brand; leading team of 3 direct reports- Led global design and qualification of Wella System Professional restage incl. packaging design and concept development, development of restage communication campaign, as well as PR and FMOT strategies- Led roll-out of System Professional restage for lead region EMEA – development of marketing plans, as well as Go-to-Market and promotion strategies with counterparts in EMEA markets - Development of concepts for future product and service innovations based on global and regional consumer needs - Developed and rolled out new business model for the System Professional brand across EMEA region; led share & reapply across other regions
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Assistant Brand Manager Pantene Pro-V DachProcter & Gamble May 2005 - Apr 2008Schwalbach/TaunusResponsibility for local marketing- and media-mix of the Pantene Pro-V brand in Germany, Austria and Switzerland reporting into DACH Brand Manager- Management of several Tier 1 product launches including definition of local marketing, media and Go-to-Market strategies - amongst others developed local business proposition for premium line extensions (incl. recommended retail pricing, sizing & packaging and Who profiling)- Led conceptual design and execution of local influencer marketing programs incl. development and qualification of a local concept, TV copy and key visual
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Assistant Brand Manager Shopper MarketingProcter & Gamble Aug 2004 - Apr 2005Schwalbach/TaunusConceptual design and execution of customer specific marketing programs for key P&G customers real,-, extra and Metro C&C.
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Summer FellowMckinsey & Company Feb 2003 - Apr 2003Munich/FrankfurtSummer fellow in the area of Marketing and Finance- Development of a repositioning concept for a museum - Strategic recommendation for a leading insurance company in the area of pension schemes
Marius Lang Skills
Marius Lang Education Details
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Executive Leadership Program Lego Group -
Marketing, Internationale Business Affairs, Business Management & Controlling -
Marketing, Strategic Management, International Finance -
Gymnasium Höchstadt A. D. Aisch, GermanyMathematics, English, Economic Studies, Chemistry
Frequently Asked Questions about Marius Lang
What company does Marius Lang work for?
Marius Lang works for The Lego Group
What is Marius Lang's role at the current company?
Marius Lang's current role is Vice President and General Manager Benelux.
What is Marius Lang's email address?
Marius Lang's email address is langm21@gmx.de
What schools did Marius Lang attend?
Marius Lang attended Imd Business School, Otto-Friedrich-Universität Bamberg, Aston University, Gymnasium Höchstadt A. D. Aisch, Germany.
What skills is Marius Lang known for?
Marius Lang has skills like Brand Management, Marketing Strategy, Fmcg, Shopper Marketing, Trade Marketing, Product Innovation, Consumer Products, Brand Equity, Customer Insight, Marketing Management, Brand Architecture, Market Planning.
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1swissbytes.ch -
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Marius Lang
Journalist | Media-Geek | Writer | Dog Person | Secret Sorcerer | Space Traveler | Anti Fascist | AnarchistNurtingen -
Marius Lang
Engineering Consultant @ Accenture'S Industry X | Automotive E/E-Architecture, Software-Project-ManagementVienna
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