I have extensive experience working with clients across a range of industries, including retail, services, and particularly the building materials sector. My primary focus has been managing their digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Programmatic Networks, and various other publisher networks.In doing so, I've leveraged a wide variety of targeting strategies, including RON (Run of Network), ROC (Return on Campaign), audience segmentation, behavioral targeting, sociodemographic factors, retargeting, and lookalike audiences.Many of my projects involved overseeing the full campaign lifecycle—from concept development and key visuals to landing page production and launching online campaigns, aimed at driving either sales or brand awareness. On occasion, I also integrated strategic approaches with offline campaigns. Typically, me and my team delivered 360-degree campaigns encompassing creative development, media planning, and social media content. However, there were instances where we provided specific services, such as social media campaigns, video production, or Google Ads management. We collaborated with various organizations, meeting diverse objectives and working with budgets of all sizes..Spearheaded market research initiatives in the construction materials sector through interviews and focus groups.Here are some of the prominent clients I’ve worked with:Saint-Gobain GroupAluKönigStahlElis PavajeRehauSavana CuloareAplaProcemaHeidelberg MaterialsMarionnaudTekaMicii DeveloperiAcademia de ConstrucțiiIn addition to paid campaigns and communication strategies, I also handled email marketing, creating sales funnels, and worked on-site optimization through both on-page and off-page SEO. I’ve conducted technical audits and contributed to content creation, all with a focus on maximizing ROI through data-driven strategies and continuous optimization.

Led and Managed Online/Digital Team Operations:Supervised and motivated a cross-functional online team consisting of website developers, content managers, and non-conventional digital specialists.Facilitated seamless collaboration by clearly defining project roles, responsibilities, and communication channels.Project Management and Delivery:Initiated, planned, scheduled, and coordinated all agency projects, including website development, online marketing campaigns, and other digital initiatives.Managed project scope, timelines, and budgets to ensure on-time and on-budget delivery while exceeding client expectations.Monitored project progress, provided regular updates to stakeholders, and proactively addressed any potential roadblocks.

BEHAVIA - customer predictive targeting based on digital behavior. Led the implementation and development of BEHAVIA service and the Nugg.ad technology, closely collaborating with my Polish colleagues. Developed a comprehensive marketing plan for BEHAVIA and promoted Nugg.ad technology within agencies, building a market for its services. Managed a sales team of 9 key accounts, acquiring new clients and fostering loyalty through personalized solutions.Spearheaded successful campaign execution through order tracking and tailored solutions, ensuring achievement of objectives.

Planned and Managed Marketing Budget: Responsible for splitting tasks and budgeting for the marketing program across the entire fiscal year (FY).Competitive Analysis and Strategy Development: Conducted competitor analysis, identified key opportunities, and developed key messages for the entire year.Customer-Centric Marketing & Branding: Developed marketing strategies and branding studies based on internal and external research to target different customer segments.Compelling Market Communication: Created targeted messages for market communication, considering both long-term brand values and short-term sales and awareness objectives.Campaign Management & Optimization: Coordinated the execution of marketing campaigns, monitored feedback, and ensured follow-up actions.Brand Consistency & Optimization: Ensured consistent brand representation across all mass media, including press, radio, TV, PR, online and other marketing materials. Optimized placement of point-of-sale materials and maximized the effectiveness of BTL (below-the-line) activities to achieve sales and brand image goals.

Selling Coaching and Training programs.Attending various type of trainings from coaching to soft skills experiential trainings.

• Prospecting new customers• developing approach strategy and sustaining marketing & creative departments proposals • accounting new customers

• Taking care of the incoming calls: phone settings, billing problems, roaming problems, signal reception problems etc.;• Active listening and problem solving.

• Operational Department, working in front office, dealing with customers.