Marius Ursu Email and Phone Number

Manage Traditional Trade channel in accordance with sales plans to achieve/ exceed objectives in terms of revenue, market share and market penetration. Develop and implement the sales strategies for TT channel, manage the distributors, maintainning a long term relationship and maximazing sales opportinieties. Revenue management by using discounts, allowances and mix to maximize revenues in such a a manner that ensures the achievement of the overall top line and bottom line business objectives.Coordinate the Trade Marketing Departament in developing the right tools and POSM materials. Responsible for Trade Marketing projects and shoppers activations at the store level.Clearly communicate the progtress of monthly/ quarterly initiatives to internal stakeholders.Forecast and track key customer metriics9e.g. quarterly sales results and annual forecasts).Define KPI's for TT Sales Department within Commercial Strategy. Define the sales stragies for the TT channel and distributors at national level.Implement the national sales programs by developing field sales action plans and strategies to increase the market penetration within region.Maintaining sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors. Establishing and adjusting selling prices by monitoring costs, competition, supply and demand.Participate in annual sales strategy planning.

Coordinate and develop Star Foods sales team in North East Area, - Coordinate throw our sales supervisor & distributors sales team, - Implement Star Foods sales strategy and policy - Achieve sales and distribution target. Manage sales budgets for his area. Stales control. Develop his sales team(TSM’s and CR’s). Negotiation with big customers and LKA. -Coordinate the sales team from the distributor from Republica Moldova. setting the Price architecture for export.

- Coordinate and develop Star Foods sales team in Bucharest & South-West Area, - Coordinate throw our sales supervisor & distributors sales team, - Implement Star Foods sales strategy and policy - Achieve sales and distribution target. Manage sales budgets for his area. Stales control. Develop his sales team(TSM’s and CR’s). Negotiation with big customers and LKA. -Coordinate the sales team from the distributor from Republica Moldova. Setting the Price architecture for export.

05.2012-11.2008 Export & Special Channels Manager -Coordinate the sales team from the distributor from Moldova. Price architecture for export.- Achieve sales and distribution target. Manage sales budgets for his area. Stales control. Develop his sales team(Sales Director, SVR’s, KAE, CR’s). Negotiation with big customers and LKA.- Recommend and settle the commercial strategy and action plans necessary to reach volume and profits objectives defined in AOP on the managed categories for the GAS STATIONS Accounts and Vending Channel.Prepare forecasts and budgets.Negotiates with GAS STATIONS customers the annual agreements.Prepare annual consolidated promotional plan.Ensure NPD fast penetration.Responsible for the execution of the promo activities.Communicate to the sales force of the monthly activities.Lead development for GAS STATIONS Account he/she his is responsible for; Negotiating the agreements with his customers within budget limits;Budgeting and forecasting;Ensure communication and compliance to the agreements;Decide customer priorities and opportunities with appropriate funding ensuring quality delivery of PepsiCo commercial objectives; Monitor execution on a trimester basis;Work with TMM in developing channel marketing activity, trimester programs and ASP’s;Build positive Customer relationships;Identify areas of opportunity to grow share, volume and revenue;Issue resolution with Customers / Consumers;

- Develop the strategies for every distribution channel (distributors and key accounts)-Develop and maintain the relationships with ‘the special partners’-Coordinate the direct area managers team and collaborate with the distributors regional managers-Achieve sales and distribution target - Create and improve marketing strategies for the range of products that I am responsible of.

- Coordinate and develop Star Foods sales team in Cluj, - Coordinate throw our sales supervisor distributors sales team, - Implement the new way to market in Cluj area - Develop throw coaching, face to face meeting our sales supervisors; - Implement Star Foods sales strategy and policy - Achieve sales and distribution target - coordinate Key Accounts Executive team and negotiations with key accounts,