Since 2010, I have been at the forefront of e-commerce and cross-border trade within the Middle East and North Africa Region. In 2024, I took on the role of CEO at SFE Middle East, where my focus is on enhancing regional economic development and fostering investment links between Chinese and Middle Eastern markets. SFE Middle East is an investment and strategic management company and an integral part of the SFE group headquartered in China. Founded in 2006, the family office oversees over $1 billion in assets under management and has invested in more than 200 global projects across emerging industries and technologies in various sectors and countries.Previously, as CEO of Tradeling, I led the company through a phase of rapid growth, establishing it as a dominant B2B marketplace. My leadership style blends strategic guidance with hands-on team development, drawing on extensive experience from previous roles at Souq and Amazon to push beyond traditional business targets and drive innovation. Under my leadership, Tradeling not only expanded its presence but also developed a culture of diversity and performance, setting new standards in the industry.Honoured by Forbes as one of the "Top 10 Business Persons to Watch in the Middle East in 2023," I continue to push the boundaries of technology and market development in the region and inspiring a generation of new business leaders.