Founding Chief Business Officer, leading the commercialization of the world's first medical device to treat small abdominal aortic aneurysms.

Member of the three-people leadership team of the Rhino and Forest Fund, focusing on the restoration of degraded land in Sabah, Borneo and the preservation of endangered species.(Pro-bono position)

Communications and fundraising strategy, led the relaunch of website from concept to full execution: https://rhinoandforestfund.org/ (On a volunteer basis in my free time)

Lead the global customer and digital marketing team of BASF's Performance Material division (EUR 7.3 billion in sales in 2021), driving the global digital transformation of customer engagement in leading customer industries, including automotive, medical, consumer and construction.

Global communications of BASF's Performance Materials divisions, focusing on digital communication, external communication strategy, as well as communication and branding strategy for the "consumer" segment including footwear, sports, leisure and consumer appliance customers. Responsibilities include:Consumer communication: lead communication strategy and branding for the consumer industry segment (footwear, sports & leisure, appliances, power tools)Digital communications: lead online strategy and implementation for BASF's performance materials divisionMedia relations: maximize BASF's engineering plastics and foams impact in key media and monitor the impactEmployee communications: drive employee communications strategy to engage the division's 7,000 employees around the world

Regional responsibility leading the communication team of BASF's agriculture business in Asia Pacific. Member of the BASF Asia Pacific Communications Leadership Team.Selected achievements:Built up a great team: Increased size of team from 3 to 13 people within 4 years. Led branding for Asia Pacific and created effective branding strategies: Restructured and optimized portfolio of 600+ brands of BASF’s Crop Protection Business in the Asia Pacific region and created professional branding strategy. Rolled out strategy to the organization by creating the attached branding handbook as well as training workshops.Organized several high-profile media events, including a media conference for 45 international journalists in Singapore or big scale launch of BASF’s crop protection business for the rice segment in India. Created a digital strategy for 6 lead countries in our business region, encompassing content (websites), engagement (Twitter / Facebook / WeChat), digital advertising (Facebook, Google Display Network) and Search Engine Marketing (Adwords, Baidu)Responsible for issue management in the highly controversial and regulated agriculture chemicals industry, successfully handled several issues.Employee Communication: Created and rolled out a compelling strategy communications program engaging 3,500 employees in our updated crop protection strategy. Trusted advisor for top management, helping them to succeed in difficult change and crisis communication topics.

Regional responsibility for the communication of BASF's Petrochemicals business in Asia Pacific. Member of the BASF Asia Pacific Communications Leadership Team. Responsible for all aspects of marketing communication, including trade fairs, media engagement, as well as issue management of sensitive topics, such as plasticizer safety. Regional responsibility for product management of BASF's Specialty Plasticizer Portfolio.

Regional responsibility for the communication of BASF's Petrochemicals business in Asia Pacific.

Trainee Program at HSH Nordbank (Corporate Communications)

During the last part of my studies I have been working part-time at the European Centre for Social Welfare Policy and Research, an UN-affiliated international research organisation based in Vienna. I have done research work for various projects and publications. An example of this is the publication “Poverty of Elderly People in EU25”, which can be downloaded at:http://www.euro.centre.org/data/1159256302_97834.pdf. My tasks include preparing communication in English and German language targeted at external project partners, participating NGOs and our internal clients.

Next to my studies I worked part-time with the art and advertising agency Artbase Jordan KEG. I worked on a series of projects which focused on creating and implementing a marketing strategy for a large healthcare client, as well as developing marketing tools targeted at customers and consumers. Besides being responsible for editing several websites, l also contributed to organizing events, such as the company’s art exhibition, where I communicated with our sponsors and created the exhibition website. I worked closely with a team of graphic artists, photographers and writers, and also liased with suppliers and customers on behalf of the company.