Co-Owner
Current• Conducts marketing and competitive analysis to find the right audience and niche• Analyzes Amazon and Google Web Analytics and devises plans to optimize business strategies• Adapting to new and profitable trends in e-commerce• Overseeing activities carried out on social media• Hiring, training and developing a solid e-commerce team. • Coordinating activities of all the e-commerce specialists within the team• Establishing and maintaining relationships with suppliers• Oversee sales performance and enacts optimization strategies based on analysis• Monitors all business and product development initiatives (web development, graphic design, product portfolio, etc.)• Spearheads product design and development• Manage all sales channels (Amazon, Shopify, and Pinterest)• Accounting and auditing