Experienced Marketing Director with a demonstrated history of working in the cosmetics industry. Skilled in Marketing Management, Cosmetics, Sales, Retail, and Strategic Planning. Strong marketing professional with a Master of Engineering (M. Eng.) focused in Management&Marketing from Technical University of Gdansk and Otto-Friedrich University of Bamberg Germany.Over 25 years of marketing and sales experience in the professional hairdressing industry, additionally strengthened by training activities. Creation and implementation of SME strategy (sales-marketing-education) for the market of professional hairdressing salons.At the Management Board level, cooperation in the creation and implementation of the company's development strategy and the brands offered. Managing a marketing budget worth several million.Concept development and implementation of loyalty programs, trade marketing as well as PR and advertising activities for the brands offered.Planning and implementation of trade fairs, incentive trips and large congresses for customers (several hundred participants each time). In total, several dozen different implementations.Systematic cooperation and communication with foreign partners. Initiation and development of new business projects.
Listed skills include Online Marketing, Sales Management, Product Launch, New Business Development, and 19 others.
