Mariya Raginsky Email & Phone Number

United States

Washington, United States

Lead all Marketing and Communications for Windfall and Cambio, two brands with innovative architectural products creating beautiful and functional spaces.

Waltham, Massachusetts, United States

Responsible for customer communications serving 20M Residential and Commercial customers. Develop integrated, omnichannel marketing campaigns promoting services and products that help to manage energy use and advocate for a cleaner and greener future for all.

Director of Marketing at National Grid, a large investor-owned utility company covering Rhode Island, Massachusetts and New York. Responsibilities include; development of strategy and execution for US marketing, brand, e-Commerce, corporate sponsorships and events.

Rhode Island

• Responsible for managing the positioning of a $7.1B brand with customers, partner brands and their consumers across all segments in North America.• Drove price premium +44% with complete sellout for over 150 brands for partner products containing Swarovski crystals. Consult on visual merchandising, create content and strategy for digital/social/print.Brand examples: Victoria’s Secret, Vera Wang, New Balance, OPI, YSL, Swell, Juicy Couture, UGG.• Achieved an average 25% yearly revenue increase for the Swarovski Ingredient Branding global partnership program of fashion and beauty brands and channel partners. Responsible for monthly P&L.• Conceived, developed, and successfully implemented Swarovski’s first multi-brand retail pop-up shop at the NY Chelsea Market driving sales for customers and creating positive brands experiences through in-store activations, virtual and augmented reality, social campaigns and media exposure. • Led creative, digital and PR agencies in developing content to enhance consumer experience through multi-channel positioning using web, social and experiential marketing.• Created strategy and developed content for industry events such as Cosmoprof, Beautycon and JCK to establish Swarovski a key solution provider in the beauty and jewelry sector.

West Kingston, Ri

• Provided global marketing operational oversight as part of the communication team for an electrical equipment product manufacturer and global energy management company. • Developed processes and procedures for a 200-person team focused on marketing communication infrastructure for an enterprise level company—acknowledged as the “go to” person for all key problems and facilitated sound resolution methods while building a solid process. • Championed and revamped process to localize multimedia assets and saved personnel and efficiency expense to standardize process in demand by other countries. • Negotiated a 60% global discount for stock photography used in companywide MarCom assets.• Managed content development and curriculum for a 32 course global employee training program focusing on MarCom competencies. Conducted training and designed metrics to track effectiveness and evaluated results ensuring ROI. • Ensured budget adherence through monthly financial reviews of global marketing expenses and developed an effective chargeback process enabling Communications Department to recover €700,000 in 2011.

West Kingston, Ri

• Assisted in deployment of global marketing strategy in Russia, India, Italy, and Turkey and trained participating countries on process changes and collaboration between local and global marketing departments. • Managed €5M creative agency consolidation project utilizing purchasing teams that identified and evaluated current global design agencies and evaluated numerous vendors on quality, capabilities, responsiveness, and competitive rates. • Recommended baseline rate development, managed contracts and vendor negotiations traveling to participating countries ensuring marketing and communications were in line with corporate goals. • Developed trusting relationships with countries, evaluated current processes, and moved processes for global marketing tool utilization ensuring consistency, new strategy concepts, and brand recognition.

West Kingston, Ri

• Performed Communications and Localization Management focused on communications that enabled low cost, effective, and rapid deployment in North America, South America, France and Russia.• Championed global marketing practices and directed customer-centric communications, trained and supported local marketing teams and new personnel on global marketing tools and current processes. • Gained the buy-in of organizations located in North and South America, Russia and France to utilize current marketing and communications assets to maintain brand consistency and cost containment practices saving up to €1M.

Grenoble, France

• Managed cross-functional team in support of 3 customer events and event development attended by more than 2,000 people in Las Vegas, Turkey, and Monaco and developed and managed database for all content for road shows for booths, conferences, movies, and signage.• Developed conference rehearsal schedule, supervised all conferences and trained hostess staff for each event as well as oversaw packaging/shipment of event materials.• Implemented business unit, corporate team, and agency processes for materials creation, printing, and on-time delivery—ensured all content followed company principles and corporate visual guidelines.  Developed post event press releases for Internet and Intranet sites and managed creative budget of €500,000.

Palatine, Il

• Directed and oversaw MarCom projects from inception to delivery ensuring consistent messaging and design.• Created marketing brochures, flyers and tradeshow signage, and managed Canadian business account production of all marketing collateral following clients’ visual guidelines.• Saved more than $72K providing excellent customer service and offering competitive pricing for outsourced services.

Oak Brook, Il

• Developed effective marketing plan for national taxi transportation market and executed advertising campaign and materials that explored new strategies that generated sales leads via professional association, database lists, and networking opportunities. • Assessed profitability of products/services in the market by conducting competitive analysis and examination of new products/service offerings that improved on marketing, sales and distribution methods.

Buffalo Grove, Il

• As a Marketing Intern developed innovative marketing profiles for top 5 vertical/performance contracting markets and researched/developed competitive analysis within the Energy market, preparing scope of work, bringing in outside consultants and evaluation of existing proposals.

Naperville, Il

• Oversaw consumer retail project and developed online survey that accurately identified consumer behavior and created an optimum marketing strategy that delivered business solutions while assisting in development of lead generation strategy for online bookstore that reduced marketing investment by 16.5%.• Increased overall profitability for online retailer by 35% through development of efficient shipping strategy.

B.A. /B.S., Communications & International Studies

Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics