Content Strategy & Creation for Social Media in the Music Industry. My clients are James Arthur, Purple Disco Machine, Tokio Hotel, Robert Grace, Dynoro, Phil Soda, Alok, Ilkay Sencan, Justin Jesso, Tom Gregory, Ray Dalton, Emily Roberts, Alexis Ffrench, Revolverheld, Vanessa Mai, Von Wegen Lisbeth, and others.

• Boosting the brand's online presence and it's relevance among strategically important younger audiences, while eliminating a common bias that solely paid-only features are possible;• Establishing the brand's local tone of voice and its visual appearance on digital platforms, actively giving feedback on guideline materials in-the-making;• Developing new formats and ways of delivering content that local audiences are already/soon be familiar with;• Based on objectives, determined by C-level leadership, adjusting social media strategy, including operations & workflows;• Consulting services and control of execution; • Working closely with marketing and editorial teams.

Brand management for flagship luxury restaurants within Afisha Group:SIRO, RAW, Cafeteria, Afisha.

360° marketing for flagship luxury restaurants within Afisha Group:RAW, Cafeteria, Afisha.

SMM including content creation, community management, and content planning. Instagram, TikTok, YouTube, Discord, Facebook, Twitter.

• Full-cycle content creation and motion design, worth more than 400 Gb of cloud space for final deliverables alone (short clips, animations, AR effects, gifs); • Delivered digital assets for audience development campaigns resulted in #1 positions across global and GSA charts, for both international (P!NK, Backstreet Boys, Harry Styles, Tom Walker, Amon Amarth, Celine Dion, James Arthur, Dennis Lloyd, Alan Walker, etc.) and local acts (Johannes Oerding, Silbermond, Lotte, Elif, Tim Bendzko, Emilio);• Started a personal project for the in-house production of AR filters that brought 2M impressions & 88,4K captures on Instagram in 6 months on a single flagship effect only;• Strengthened our artists' presence on GIPHY by obtaining official brand channel status and hitting 1,7K GIF & sticker uploads (some landed in Instagram's top featured) with overall 1,5 BILLION views as a result of a team effort; • Took command of content sessions and in-house shootings with artists by providing professional filming equipment ready (green screen, lights, mics and more), set design, and pep talks for a relaxed, creative-friendly atmosphere.• Took lead on a cross-functional project (Content Operations x Product Management x Digital Technologies x IST). Development of an internal tool "Factsheet Builder" – an app that assists users in a faster media page creation for rep owner signings & optimizes the workflow dramatically.• Initiation of the weekly "secret weapon" bilingual newsletter for artists [DE, EN] on TikTok's top 10 trends-to-be that are not featured anywhere yet. Done in editorial team of two.

Artist & Editorial Brands Development bei Sony Music Entertainment Germany GmbH. • Recherche für audiovisuelle Eigenproduktionen;• Produktion und Bearbeitung von dem audiovisuellen Content mit Adobe CC (PremierePro, Photoshop, usw);• Beratung für Kollegen bei audiovisuellen Projekten;• Unterstützung des Teams im Bereich Social Media und Community Management;• Erstellung von Newslettern & Websites, sowie von Snippets und Teasern für den Social Media Bereich;• Teilnahme an der Koordination und Abstimmung mit Produktmanagement und Vertrieb, sowie an Meetings diverser Abteilungen.

• Translation and thorough proofreading of English and Russian texts focused on topics Hospitality & Lifestyle for a renowned restaurant company with 22+ projects including restaurants, hotels, and subscription services. • Content pieces featured in a wide range of print materials (menus, handouts, corporate magazines B2C/ B2B, commercial offers) and digital outlets (social media posts, presentations, websites, media releases, etc).

- Produkteinführung, Projekt Management, Organisation und Coordination von new product Launch-Veranstaltungen. - Mitgestaltung und Verwaltung der Digital-Kampagnen und Betreuung von Plattformen (AdWords, GDN, DoubleClick, SEO, SMO, YouTube, Landing pages, CMS, usw.). - Design und Anpassung der Web- und POS-Materialien laut Brandbook und Markenrichtlinien. - Verhandlungen mit Partnern (Press/Media, Werbeagenturen, Druckereien u.Ä.) - Durchführung von Vorstellungsgesprächen mit potentiellen MA für Marketingabteilung.

- Responsible for facilitating outdoor recreation activities, and team building programs for corporate clients (e.g. STADA, Carlsberg, Syngenta, Grant Thornton ). - Event set-up, conflict management, creative techniques, and workshops. - All-day presence on the venue as a territory host, liaison to participant groups, and team mentor. - Identified and responded to participant behavioral issues in an appropriate manner, as needed. - Assisted in revising curriculum by actively pursuing new coaching techniques and activities to incorporate.

Delivered "raw" scripts for the live TV show "Business Noon" that aired daily on the Atameken Business Channel. Additional functions included:- data mining;- fact-checking;- secondary research.www.abctv.kz

- Persönliche Assistenz für Generalsekretär der kasachischen Curling Assoziation, sowie Attache für FISU-Delegierte und Richter. - Lautsprecheransagen in der Arena (über Resultate, Mannschaften) in 3 Sprachen. - Moderation bei Veranstaltungen, Vorbereitung von Meetings, Grafikdesign von Merch und Handouts, Zusammenstellung von Reden, Büroorganisation und Kaffeemaschine-Kung Fu.- Assistenz und Betreuung für Presse-Journalisten und Filmgruppen. - Dolmetschen (ENG-RUS-DE) bei Meetings und Workshops.