Marj Cuerdo, Ph.D. Email and Phone Number
I'm currently a UX Researcher and have experience with research methods, such as interviews, usability testing, and surveys. I conduct research to uncover pain points throughout the customer journey, gauge customer sentiment, and generate new ideas. Empathy should be at the heart of everything we do! I studied games for my PhD, because they emphasize player/user-centric enjoyment. In my published academic work, I explore performative, emotional, and social challenge design in games. You can view my academic research at MarjCuerdo.com or search for me at ResearchGate.
Jpmorgan Chase & Co.
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- jpmorganchase.com
- Employees:
- 286575
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User Experience ResearcherJpmorgan Chase & Co. Nov 2023 - PresentPlano, Texas, United StatesDesign & Customer Experience,Customer Identity & Authentication team· Structure and plan evaluative and foundational researchinitiatives that address Customer Identity &Authentication team needs· Design, administer, and report on these research studies,producing associated materials (e.g. screeners, discussionguides, toplines, etc.)· Support generative and formative research -
Phd Candidate / ResearcherUcsc Baskin School Of Engineering Apr 2019 - Sep 2024· Conceptualizes, designs, and manages research project studies throughout all phases for UX in interactive media (a total of 5 projects; 3 that have successfully led to publications)· Uses qualitative methods, such as observation and data analysis, to uncover design recommendations· Conducted surveys on player experience, such as immersion, and perceived emotional challenge· Writes and publishes UXR findings through papers presented in academic and industry conferences -
Graduate Teaching Assistant (Ta)Ucsc Baskin School Of Engineering Jan 2021 - Sep 2022Santa Clara, California, United States• Assisted professors in teaching (a) undergrad Foundations of Video Game Design, (b) graduate Game Design Systems, (c) undergrad Game Design Experience, (d) undergrad Interactive Storytelling throughout instructional shifts during this pandemic• Collaborated with other instructors to prepare lecture materials, grade assignments, and mentor students in office hours both remotely and in-person• Lectured 1.5 hours weekly to two TA sections, each with about 40 undergrad students -
Game User Experience / Junior SpecialistUcsc Baskin School Of Engineering Oct 2020 - Jan 2021Santa Clara, California, United States• Designed, playtested, and executed research study for challenge design in platformer games using games user research methods, such as surveys• Assisted in writing an accepted conference paper about embodied collaboration in augmented reality (AR)• Conducted in-depth literature reviews regarding embodiment, tangible games, engagement, and failure -
User Experience Researcher InternAmazon Web Services (Aws) Jun 2023 - Sep 2023Arlington, Virginia, United States· AWS Customer Experience (CX) Research, Elastic Kubernetes Service (EKS) team· Developed and conducted a survey with about ~200 participants regarding user behavior and sentiment about current and future features in product/services· Analyzed quantitative (ANOVA) and qualitative data (coding) and presented findings · Conducted document review on all UXR reports to uncover pain points throughout the customer journey· Assisted with usability testing interviews · Defines… Show more · AWS Customer Experience (CX) Research, Elastic Kubernetes Service (EKS) team· Developed and conducted a survey with about ~200 participants regarding user behavior and sentiment about current and future features in product/services· Analyzed quantitative (ANOVA) and qualitative data (coding) and presented findings · Conducted document review on all UXR reports to uncover pain points throughout the customer journey· Assisted with usability testing interviews · Defines, executes, and writes research plans and findings to communicate with stakeholders Show less -
Graduate Research AssistantDepaul University College Of Computing And Digital Media Jun 2019 - Aug 2020Chicago, Illinois• Moderated in-person lab studies with child participants using a modified SUS to assess engagement in beginner programming games• Conducted group qualitative analysis on data to write accepted conference paper• Compiled research literature and led weekly discussions on computer-supported collaborative learning for the Learning & Human-Centered Computing Group -
Office Support - Developmental And Behavioral PediatricsUniversity Of Rochester Medical Center Feb 2017 - Aug 2017Rochester, New York Area• Assisted head Analyst/Programmer with technical needs of the cross-functional Developmental and Behavioral Pediatrics department at URMC• Held general technical duties such as data entry and organization, website analytics, generating reports, automated email distributions, and digital media creation
Marj Cuerdo, Ph.D. Education Details
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Computational Media -
Computational Media -
Human-Computer Interaction -
Minors In Computer Science And Audio & Music Engineering -
Danish Institute For Study AbroadComputer Science - Game Development: Programming And Practice And Graphic Design -
Marianas High SchoolHigh School Diploma
Frequently Asked Questions about Marj Cuerdo, Ph.D.
What company does Marj Cuerdo, Ph.D. work for?
Marj Cuerdo, Ph.D. works for Jpmorgan Chase & Co.
What is Marj Cuerdo, Ph.D.'s role at the current company?
Marj Cuerdo, Ph.D.'s current role is UXR @ JPMorgan Chase.
What schools did Marj Cuerdo, Ph.D. attend?
Marj Cuerdo, Ph.D. attended University Of California, Santa Cruz, University Of California, Santa Cruz, Depaul University, University Of Rochester, Danish Institute For Study Abroad, Marianas High School.
Who are Marj Cuerdo, Ph.D.'s colleagues?
Marj Cuerdo, Ph.D.'s colleagues are Charlie Carroll, Daniel Dechiara, Alvin Griffin, Hitisha Pardeshi, Dean Lewis, Bhupendra Turkar, Richard Korecki.
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