Marjam Malmberg Email & Phone Number

Stockholm, Stockholm County, Sweden

Responsible for Nordic Brand advertising and part of Marketing management team led by Head of Marketing. Close collaboration with Head of Brand, Marketing & Communication.If awards: 100 W 2023 (Swedish Effie’s), Marketing EffectivenessGOLD in ‘International’ (FI) BRONZE in ‘Consumer’ (SE)Strategy Awards 2024, Marketing StrategyGOLD in ‘Attitude’WARC 2024, Marketing Effectiveness (World Advertising Research Center)BRONZE in ‘Long-term growth, Europe’Stockholm Media Award 2024, Media and Creative Effectiveness GOLD in ’Advertiser of the year’ Stockholm Media Award 2023, Media and Creative EffectivenessSILVER in ‘Campaign of the Year’Guldägget 2024, Advertising CreativitySHORTLISTED in category ‘Out of Home’Stockholm Media Award 2024, Media and Creative EffectivenessSHORTLISTED in category ‘Campaign of the Year’Kantar BrandZ 2023, Most Valuable Swedish Brands15th most valuable brand in Sweden, #1 insurance brand

Stockholm, Stockholm County, Sweden

Part of developing 'If helps a lot' strategy and creative concept and managing Nordic brand advertising launch of new strategy and creative execution.

Stockholm, Stockholm County, Sweden

Stockholm, Sverige

Bold is an internationally acclaimed brand- and design agency with 80 employees in Sweden, Denmark and Norway. Joint strategy team and close cooperation with renowned advertising agency Åkestam Holst. Part of the North Alliance Network (NoA). Part of extended management team in 2018. Development of internal processes, offering and pricing strategy to increase sales and profitability. Development of network-wide brand platform model. Resource planning and coordination for strategy team. Part of NoA-team responsible for increasing efficiency through joint processes and offering across all agencies in the network.Strategy lead, senior client responsible and project management for PostNord, Minecraft, SCA, Mentimeter, SAS, Fazer, Bluestep Bank, LinkTV and Morjas shoes. A few projects:– PostNord: growth strategy, position, brand platform, design strategy, brand identity, change management. Client director with cooperation across all four PostNord markets to deliver on business strategy and growth objectives. Cooperation with Åkestam Holst in communications strategy and concept. Read more: https://www.resume.se/kommunikation/varumarke/postnord-utvecklar-sin-visuella-identitet-tillsammans-med-bold-vill-bli-ett-omtyckt-varumarke/ Read more: https://www.resume.se/marknadsforing/reklam/har-ar-akestam-holst-forsta-kampanj-for-postnord/– Mentimeter (interactive presentation platform with over 120 million users worldwide): Design strategy, brand identity and brand experience. Results: 1st place in Resumé Design Index. +10 % increase in likability, willingness to pay, purchase intent and preference among 1500 people. 62 % preferred the new brand identity. Read more: https://www2.eurobest.com/winners/2020/design/index.cfm?award=4Read more: https://www.resume.se/alla-nyheter/designindex/honey-design-och-bold-vinner-designindex/

Amore is an established brand-, design and communications agency based in Stockholm. I joined as an Account Director in 2012, became Strategy Director in 2014 and Operative Partner in 2015. In 2015 the agency had 35 employees and a turnover of 30 MSEK. Part of management team from 2013. Responsible for daily operations on a strategic and operational level, with appointed responsibility for HR and resource planning. Acting COO when CEO was on parental leave. Development and salary talks, in collaboration with CEO.As Strategy Director I developed Amore’s offering, processes and deliverables in brand-, design- and communications strategy and implementation. Senior strategist, client responsible, project and production manager for Libero/Essity, The Absolut Company, Gevalia/Mondelez, RFSU and Felix. A few projects:- Libero/Essity: Brand platform input, positioning, re-design of core diaper range, global brand and packaging imagery, key messages, digital experience. Read more: http://mama.nu/aktuellt-2/har-ar-liberos-nya-paket-viktigt-att-visa-alla-sorters-barn-och-familjer/ - Absolut Vodka: New gift pack range for global travel retail, to better showcase the product and increase flexibility of production options. Co-creation of digital platform for markets to customize gift packs locally. Read more: http://www.thedieline.com/blog/2016/6/16/absolut- RFSU lubricants: Consumer insight, positioning, optimized product portfolio, packaging re-design, communications strategy. Sales increase 2015-2016: +54%. – RFSU intimate shaving: Consumer insight, positioning, packaging re-design, key messages and digital communications platform. Sales increase 2015-2016: +22%.

Lowe Black was the international Lowe network’s brand innovation agency in Sweden, working closely with advertising agency Lowe Brindfors. At that time, Brindfors had 150 employees and a turnover of 200-300 MSEK. Business development, brand platform, marketing-, communications- and digital strategy and implementation. Clients such as TENA/SCA, Ericsson, Swedbank, Karolinska Institutet and Folkoperan.A few projects:- TENA/SCA (now Essity): Part of the core team working on long-term global projects for TENA/SCA, present in 90 markets. Our goal was to remove the stigma of incontinence. Projects included thorough target group analysis and creation of new brand platform and digital strategy to update TENAs strategic direction, product portfolio, digital presence and tonality. – Folkoperan: Market insight, positioning, brand- and communications platform, copywriting. Brand manifesto still in use 10 years later. Read more: https://www.folkoperan.se/om-folkoperan Selected as one of three colleagues from the Brindfors office to attend Lowe’s global talent management and future leadership program in 2012. Position: Strategist.

Essen is a leading brand- and design agency in the Nordic region, founded in 1984. My focus was market insight, brand strategy, brand identity, project management and production/implementation. Responsible for Essen’s sales group together with the CEO.I quickly became responsible for Essen’s third largest customer FAR (the Swedish professional institute for authorized and approved public accountants). Development and implementation of the corporate group’s brand migration during 2009/2010: member insight, strategic focus and value proposition, brand platform, brand identity, communications platform, management advisor, change management for increased synergies within the corporate group.

2009, M.Sc Marketing

Selected to finish M.Sc program at SSE due to superior academic results at previous university. Final GPA 90/100 (Excellent). Master.

Exchange Program

Activities and Societies: . Selected as an exchange student via Stockholm School of Economics. GPA 30 ECTS: 98/100.

Mba Program, Business Administration, Spanish

100 % grade VG (Excellent). Focus of studies: business, economics, business law and Spanish. Student representative in educational.