Marjani Abugo Email & Phone Number

Washington, DC, US

Rockville, Maryland, United States

Baltimore, MD

• Led end-to-end development and execution of experiential B2B and B2C marketing events for a diverse breadth of clients such as Niantic Labs, Facebook, NPR, and The Smithsonian Institute; managed 65+ events ensuring.
• Conducted ongoing market research to identify and capitalize on trends in experiential marketing and brand activation. Leveraged findings to advise internal teams and external partners on how to deliver best-in-class.
• Steered the sales, creative, production, and marketing teams toward achieving event goals and objectives, while maintaining a high level of collaboration and communication with executive leadership and internal and.

• Led and managed a marketing team, overseeing the development of customer-focused content that effectively communicated the brand's value proposition and supported business objectives.
• Developed and executed a comprehensive digital marketing strategy, including social media and website design, that successfully increased overall engagement by 218%, using data-driven insights to inform marketing.
• Built and launched a user-friendly website with search engine optimization (SEO), analytics tracking, and lead generation capabilities, resulting in increased website traffic and lead generation.
• Monitored and analyzed website and social media analytics to measure the effectiveness of marketing strategies and tactics, using insights to optimize performance and drive business growth.

• Led the planning, management, and execution of comprehensive event schemes, including global conferences, corporate events, social events, and galas.
• Collaborated with key stakeholders and cross-functional teams to ensure the successful delivery of events, while managing relationships and maintaining effective communication throughout the process.
• Supervised and mentored senior event coordinators, providing guidance and support in the development and production of events.
• Maintained a high level of accountability for the team's event budget, P&L statements, and sales forecast reporting, ensuring cost-effective execution while achieving ROI targets.

Bethesda, MD

• Managed and audited the customer relationship management (CRM) program to support the development and maintenance of long-term client relationships, contributing to overall sales growth.
• Generated individualized reports and analyses to track sales goals progress, using data-driven insights to inform marketing strategies and tactics that support sales efforts.
• Successfully met and exceeded personal and overall showroom sales goals, leveraging strong communication and interpersonal skills to build relationships and drive customer engagement.

Hyattsville, MD

• Collaborated with the lead event designer to develop innovative event concepts that align with client marketing goals, while overseeing the design and production process and ensuring high-quality execution.
• Managed on-site coordination with production crews and vendors, ensuring seamless execution of more than 40 events for tier-1 clients, including WeWork, The Smithsonian NMAAHC, The United States White House, The United.
• Maintained strong relationships with clients and key stakeholders, providing excellent customer service and ensuring satisfaction with event outcomes.

Bachelor Of Arts (B.A.), Communication: Social Influence

Bachelor Of Arts (B.A.), School Of Arts And Sciences