Marja Ricci Email & Phone Number

Greater Omaha Area

Taught Data-Driven Marketing and developed course curriculum.

Greater Omaha Area

• Collected, analyzed and interpreted industry, economic and demographic data for multiple audiences including Chamber staff, members, the business community and the public (e.g., demographics, statistical profile, company lists, etc.).• Managed and updated data for all Chamber brochures, publications and website.• Assisted director with the collection, analyzing, editing and presentation of data for publications, research projects, surveys and events.• Conducted extensive research and analysis for requests forproposals/information, community comparisons and other customresponses for economic development and senior director of research.• Managed monthly Greater Omaha Indicators newsletter by compiling rawdata, writing and editing articles, formatting and distributing electronically.• Managed Omaha’s quarterly national cost of living information includingcollecting raw data, ensuring stringent data collection methodology andinformation submission.• Monitored national publications and news outlets for any rankings of theGreater Omaha area or Nebraska. Maintained rankings and disseminatedinformation to promote Greater Omaha.

• Supported and enhanced company’s strategy development and businessmanagement by providing competitive intelligence and in-depth analysis ofcompanies and industries.• Delivered market intelligence, including market characteristics, competitivelandscape, products and services, financial profile, customer profile andSWOT analysis for executive level management.• Gathered, aggregated, analyzed, disseminated and archived business datausing qualitative and quantitative research methods.• Provided research support for merger and acquisition initiatives, corporatestrategy, investor relations and new product development.• Monitored changes in FDC industries and provided management with up-todateassessment of key trends.• Evaluated third party research vendors, provided cost benefit analysis andmanaged vendor relationships.• Mentored with new product development, learning the product developmentprocess and working all aspects of a new product development project.

Negotiated and managed contracts for corporate advertising in international professional journals. Conducted market and competitor research on regular basis and assisted in development of promotional materials for International Department.Aided with budget and business marketing plans for International Department.Followed up on leads for new business.Assisted with development of direct marketing campaigns.

Mba

Bsba, Marketing, French

French

Activities and Societies: Pi Delta Phi, French Honorary Fraternity; Sigma Chi Delta, Social Sorority

Education record