Mar Jay Rigor Email & Phone Number

Burlington, Ontario, Canada

Sarnia, Ontario, Canada

• Lead the implementation of the Co-curricular Record and student volunteer program – assisting community agencies and college partners with developing positions and learning outcomes for students
• Market and promote all services offered by Co-op and Career Services to key stakeholders
• Coordinate the Part Time Job Hub which informs, educates, assists students to prepare to search for and secure part-time or seasonal employment

• Developed Fundraising Strategies that align with the organization's mission and goals.
• Cultivated and maintained strong relationships with existing donors, ensuring effective stewardship and donor retention though various tailored communication and engagement strategies
• Developed compelling marketing materials, including email newsletters and digital content to support fundraising efforts.
• Monitored and analyzed fundraising and marketing performance metrics.
• Generated regular reports to assess the effectiveness of fundraising strategies and make data-driven improvements.
• Collaborated with colleagues across various departments, including communications, finance, and program management, to align fundraising and marketing efforts with organizational objectives.

• Led the strategic development of integrated campaigns for various fundraising projects for revenue generation, donor retention, donor acquisition and donor cultivation
• Managed the department’s campaign calendar, creative strategies, donor journeys development, target audience selection and segmentation, testing strategies, reporting and analysis of campaign results
• Supported and reported on the fundraising expense and revenue budgets
• Collaborated with project, media, and creative teams to implement and optimize campaigns on time, budget and strategy
• Analyzed data found from campaign results and donor behaviours and evaluate new technologies and fundraising opportunities to provide insights on potential integrations into future fundraising strategies
• Established and trained teams on new processes that generate revenue with the use of marketing automations, data- informed strategies, and optimized time and cost efficiencies

Ontario, Canada

• Assisted in creative online and offline fundraising campaign ideation and planning
• Worked with internal and external creative and development teams to successfully execute strategies
• Developed landing pages in Givecloud and Wordpress
• Produced multichannel drip campaigns, journeys, and automation in Constant Contact and DonorPerfect
• Prepared and obtained campaign response reports as requested via GiveCloud, Google Analytics, DonorPerfect and other tools
• Coordinated and verify donor segmentations as required for campaigns

Burlington, Ontario

• Designed development marketing materials including logos, brochures, PowerPoint presentations, direct mail, online and print ads and more
• Worked alongside the Director of Donor Marketing and senior management on various projects, presentations, proposals, partnerships, telethon campaigns, etc.
• Oversaw creative of brand-related to corporate and legacy brands including 100 Huntley Street, Context Beyond the Headlines, 24/7 Prayer Lines, Crossroads Cares, etc.
• Developed creative concepts, campaigns, artwork, copy, videos as needed
• Ensured brand is accurate and updated on websites
• Monitored and recommend improvements to the strategy of websites and digital media platforms for development purposes

Ontario, Canada

• Provided all levels of administrative and media support; from organizing meeting with clients to P.Os, cheque rec.
• Coordinated with outside volunteers, advertising agencies, vendors and suppliers in multiple Tricord projects
• Drafted distribution, sales, acquisition, and sponsorship/contra agreement with 3rd party legal assistance
• Reported on sales & marketing-related analytics (to producers and sales agents)
• Undertook research as required and prepare monthly reports, presentations, business submissions and other correspondence with the President while in transit
• Assisted with company events/projects when required; coordinate company activities and operations to secure efficiency and compliance with company policies

Guelph, Ontario, Canada

• Developed tailored digital fundraising strategies for non-profit clients, aligning with their specific mission and goals.Planned and executed multi-channel fundraising campaigns, utilizing email marketing, social.
• Optimized online donation pages and email campaigns to improve user experience and increase conversion rates.
• Analyzed campaign performance data to provide valuable insights and recommendations for continuous improvement.

Mississauga, Ontario

• Managed web lifecycles of 20+ fully functional, visually appealing, and user-friendly websites (concept, design, test, release, update, and support)
• Created, managed and continuously optimized company’s digital assets (creating, compiling, and updating websites/apps with the latest content, text, imagery, video, etc.)
• Established the tracking of all website statistics (Google Analytics) and provided reports detailing performance and opportunities to optimize.
• Troubleshoot and debugged to optimize performance
• Managed all necessary URL’s and Logins for corporate digital accounts
• Collaborated with Sales & Marketing teams for the planning, budgeting and implementation of Amazon Marketing Services (AMS) activities resulting in $100,000 sales with an average cost of sale of %16 within a two month.

7 Queen Street South, Mississauga, ON

• Responsible for marketing the company by developing and executing various creative and digital strategies that create a memorable experience for current and new customers.
• Increased total revenue by 25% from previous year resulting from establishing Kinks Hair Studio’s online presence and launching the Kinksology hair care product line (kinksology.com)
• Implemented SEO strategies resulted in company ranking amongst the top natural hair salons in Mississauga searched on Google
• Increased website traffic by 30%, organic search traffic by 50% and first time in-store visits by 90% from previous year by regularly identifying, recommending and implementing further website, SEO and in-store.
• Developed Kinks Hair Studio’s hair care product brand including the design of its packaging, website (kinkshair.com), social media content, in-store and trade show promotional materials
• Created & implemented e-mail campaigns with an average 45% open rate (vs 16% industry average) and cultivating the email list to 450 subscribers within a year

Advance Diploma, Advertising And Marketing Communications - Management, 3.94 Gpa

Activities and Societies: Sheridan Street-Dance Community, Sheridan Christian Fellowship, Sheridan Christian Connect• Used the latest.

Real Estate