The Proper Chocolate Co. crafts an exquisite line of micro-batch bean-to-bar chocolate that celebrates the subtleties of the cocoa bean. www.properchocolatecompany.com

As Marketing Consultant for Marjolet Creative, I draw upon my years of hands-on marketing experience to partner with businesses in the design and execution of their marketing programmes.

Serving as Marketing Communications Manager for this workplace consultancy group, I led a core team in the execution of the day-to-day promotions and communications related to our services, annual lists of “Best Companies” and national events. My day-to-day activities included:• Developing and executing on tactical marketing plans for each product line • Drafting, deploying and measuring the effectiveness of direct marketing email campaigns • Creating content: online gated white pages, blog, collateral and other content • Public relations and press inquiries • Ad campaigns (online and print)• Managing regional events from end to end• Full design of event microsites and landing pages; web traffic reporting and interpretation • Recruitment and development of team members and internsKey successes: • Launched Marketo (lead nurturing platform) internally, integrating it into the marketing and sales functions• Optimised the public website and landing pages to drive conversions yielding >6k leads via gated content alone• Integrated social media into the marketing mix growing followership by more than 20k• Contributed significantly to the plans that saw 50% growth in attendance at annual conference • Saved several thousands of dollars in design costs by streamlining designs and bringing much of the work internal

I provided design/promotional and administrative services for musicians and musical groups including The Chieftains.

My work in the Marketing Department of this IT training provider and skills certification body made a significant impact on the organization. My responsibilities included the day-to-day management of:• All activities in the Marketing Department, including one junior associate and one graphic designer• B2B and B2C direct mail and ad campaigns on both regional and national levels from list management to result analysis• Media placement and negotiations with major trade magazines and newspapers for display ads and content• Regular press releases, collateral pieces, newsletters and government proposals• Events (conferences, product launches, seminars) from venue selection to leads follow-up, sponsorship and invoicingKey successes:• Re-established marketing ownership of all customer and prospect communications including weekly segmented e-shots out to franchisees nationwide to ensure message quality and uniformity• Internalised the production of all marketing content including collateral and web – cutting costs on outside services• Redefined corporate identity, creating corporate style guide and ensuring its use• Re-engineered our hallmark annual conference, doubling attendance and integrating exhibitors to offset costs• Delivered a Content Management System migration project from solution selection to implementation• Optimized printing specs to save the company €1000s annually• Integrated all marketing activities of the Healthcare Informatics Society of Ireland under the ICS umbrella

Working with film studios in Paris, I recorded English voice over for promotional films and documentaries.

In this 11-month contract working in the Public Relations Department of this full-service engineering and construction group I acted as liaison between Group-level directives and affiliates worldwide, coordinating an internet project regrouping 24 subsidiaries under the corporate website. My day-to-day responsibilities also included:• Working across departments to produce external communications: press releases, brochures, presentations and articles• Delivering press review to Senior Executive Management• Translating press releases, reports and internal communications from French to English• Recording voice over for promotional films and documentaries

Working within the Marketing Department of this world leading manufacturer of theatrical lighting, I interviewed Tony-award winning lighting designers for in-depth articles about product installations. In addition, I was responsible for:• Managing communications to Sales Representatives and Dealers• Fostering existing and developing new relationships with press outlets• Serving as liaison between US and French partners• Developing press kits for U.S. trade shows• Producing the quarterly international employee newsletter

As a contractor for this full-service marketing agency I wore many hats, which included liaising with clients, creating client proposals, producing collateral artwork using Adobe Creative Suite and producing copy for client web sites and collateral.

At this consulting firm dedicated to urban revitalization and marketing for business improvement districts in L.A. I was instrumental in developing marketing plans and initiatives based on our evaluation of a district’s assets, liabilities and budget. In addition to planning and promoting special events, which would draw thousands of people to our client districts, I was responsible for:• Communicating corporate goals to media and general public, community members, merchants, residents, etc.• Acting as liaison between clients and various City departments• Producing quarterly reports detailing project status, financials and future plans • Securing grant monies • Designing and distributing promotional materials and maintaining Client websites• Performing bookkeeping services for Clients; organizing Client board meetings and committee meetings

Working alongside the sales team, I provided marketing support for all sales initiatives for this provider of employee attitude surveys, which marketed to HR Managers for Fortune 500 companies.