I am a seasoned Marketing, Branding and Communication professional, passionate about developing teams, brands and organisations 'for the better'. Society needs professionals, companies and brands to contribute with positive impact. Be crazy about your product, but be equally passionate about the value you add to whom, end-to-end. It starts with (re-)shaping purpose into a compelling narrative that connects each employee to the organisation's identity, strategy & culture. As an interim/freelance/independent professional I happily support you in the areas of:🪪 Identity | Development and conceptualisation of corporate vision, direction and story, starting with the why, core values, guiding principles, brand architecture. Internal branding and EVP are core components. In case of transformations, ensuring change goals originate from/corresponds with company identity.⚙️ Strategy | Translation of company direction into a compelling strategic narrative to convey business goals and strategies. Formulating clear and measurable how's. Definition and implementation of strategic plans, tactical programmes and operational activities, preferably with cross-functional teams for support base.🤝 Culture | Definition of (current and desired) norms and behaviours using research, feedback, identity & strategy cues. Using DISC-based behavioural & competency analysis to create self- and organisational awareness and skill employees, leaders and teams. Focus on the human power, increase engagement/retention/collaboration. Define culture framework to foster a better together-mentality.🫀Communications | Creation of strategy, framework and content that embed communication as an indispensible strategic business process. Creating a steady heartbeat for the organisation at corporate, leadership, marketing and internal levels. Training of organisation-wide communication capabilities.KEY QUALIFICATIONS:- People-centric change leader- Inclusive & engaging communicator - Strong cross-functional relationship builder / stakeholder manager- Creative lateral thinkerPROFESSIONAL EXPERIENCE:- Business planning | transformation (change) programmes- Marketing strategy | brand identity | positioning- Employee engagement | Internal branding & communications- Corporate Communications | Crisis management | Storytelling- Capability & leadership Training & coaching- Global network | International account/stakeholder management