Marjo Pulkkinen Email & Phone Number

Drive business growth by developing client solutions and deliver innovative and ambitious consultative client solutions which have business value to clients at the heart by unlocking the clients’ business opportunity and dentsu’s capability.Responsibilities:• Develop innovative and ambitious, strategic and commercial consultative client solutions - to specific client needs and general concept design of dentsu strategy services.• Act as a senior consultant to clients and deliver solutions that balance client and agency values. • Deepen the client relationships to ensure retention and growth.• Identify business development opportunities

Helsinki Area, Finland

Business consulting focusing on customer intelligence solutions including digital marketing, social media and customer experience. Helping customers to design, implement and utilize customer analytics to improve their business results, customer experience and conversion rates in all digital channels.Responsibilities:• Work with clients to determine the business needs that will drive digital marketing• Advise customers how to utilize and benefit from customer analytics in their marketing and sales strategy and activities• Ensure that customer analytics strategies are implemented with stringent quality standards• Work with analytics team to generate insights from the data to determine the best opportunities to improve marketing, sales and customer experience• Participate in the offering development and business development in the customer analytics and marketing area

Helsinki, Finland

Responsible for leading and managing digital service operations and development.Responsibilities:• Lead the development of digital initiatives to deliver against business objectives.• Lead third party partners to provide design and functionality that improves user experience and helps to drive customer acquisition and activation.• Lead loyalty program development as part of other digital service activities.• Lead the planning, development, execution, testing, and reporting of digital campaigns.• Plan, execute, and measure experiments and conversion tests and optimizing the user funnel.• Provide regular reporting of specific KPI’s.• Provide training and coaching to local teams across Dovre Group locations.

Vantaa, Finland

P&L responsibility of e-commerce, maintenance and development of e-commerce platform, and planning, implementation and monitoring of e-commerce sales for Finnish market.Responsibilities:• Online sales management including sales forecasting, consumer buying analysis, and set-up & reviewing of KPI's• Stock/assortment management: making assortment decisions, managing plans for stock levels, and reacting to changes in demand• Online campaign management: planning & scheduling of promotional activities, channel & media decisions and optimization (SEM, affiliates, display, RTB, Newsletters, etc.), agency & vendor co-operation, and analysis of campaigns and reporting• Site performance management: traffic generation, conversion optimization, and SEO• People & project management: guiding and supervising own team, and leading named digitalization related projects

Helsinki, Finland

Responsibility of the development and execution of strategic online marketing plans for Reader’s Digest Nordic.Responsibilities:• Internet Business Management: new e-names acquisition for eDM and online order/subscription generation• Channel development to meet business needs and coordinate all web development projects• Coordinate all technical resources regarding maintenance and development of web sites (home sites, campaign sites, e-mailing systems, etc.)• Coordinate quality of digital campaigns in order to optimize promotion piece’s performance• Analyze (campaign) performance and generate reports and information required for internal stakeholders• Building and managing relationships with third parties (partnerships)• Communication with RD colleagues globally to share results and apply best practices

Kerava, Finland

Responsibility of planning, developing and executing online marketing for Nordic markets (Finland, Sweden & Norway)Responsibilities:• Campaign planning and execution• New customer acquisition through online channels (CPM, CPC, affiliates, SEM & partnerships)• Planning and execution of cross-sell and up-sell activities• Planning and execution of online consumer surveys

Kerava, Finland

Responsibility of online channel materials for Nordic (Finland, Sweden & Norway) and Baltic markets.Responsibilities:• Website, e-mail and banner creation and improvement from the design through implementation

Master'S Degree

Education record

Education record

Bachelor Of Business Administration

Exchange Studies (17 Credits)