Marjo Pulkkinen

Marjo Pulkkinen Email and Phone Number

Digital Director at dentsu Finland @ dentsu Finland
helsinki, uusimaa, finland
Marjo Pulkkinen's Location
Helsinki, Uusimaa, Finland, Finland
Marjo Pulkkinen's Contact Details

Marjo Pulkkinen personal email

About Marjo Pulkkinen

With over 20 years of experience, I’ve helped organizations across many business sectors design and transform their customer experiences. I am convinced that the key to business success lies in delivering customer value. By leveraging customer data and insights, I have consistently enhanced experiences, driving growth and profitability.Current Role: Helping dentsu's clients in winning, retaining, and growing customers through people intelligence.Key expertise:· Strategy & planning· Budgeting & business cases· Customer data & insight· Facilitation & Alignment· Customer experience design· Analytical thinkingClients I've worked with: VTT, Konecranes, UPM, Wärtsilä, Neste, Metsä, IKEA, Elisa, F-Secure, Oras, Hartela, Rantalainen, Valio, Paulig, Orion, Pfizer, Novo Nordisk, Terve Media, VR, Posti.

Marjo Pulkkinen's Current Company Details
dentsu Finland

Dentsu Finland

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Digital Director at dentsu Finland
helsinki, uusimaa, finland
Employees:
44
Marjo Pulkkinen Work Experience Details
  • Dentsu Finland
    Digital Director
    Dentsu Finland Aug 2018 - Present
    Drive business growth by developing client solutions and deliver innovative and ambitious consultative client solutions which have business value to clients at the heart by unlocking the clients’ business opportunity and dentsu’s capability.Responsibilities:• Develop innovative and ambitious, strategic and commercial consultative client solutions - to specific client needs and general concept design of dentsu strategy services.• Act as a senior consultant to clients and deliver solutions that balance client and agency values. • Deepen the client relationships to ensure retention and growth.• Identify business development opportunities
  • Avarea Oy
    Customer Intelligence Lead Consultant
    Avarea Oy Aug 2016 - Aug 2018
    Helsinki Area, Finland
    Business consulting focusing on customer intelligence solutions including digital marketing, social media and customer experience. Helping customers to design, implement and utilize customer analytics to improve their business results, customer experience and conversion rates in all digital channels.Responsibilities:• Work with clients to determine the business needs that will drive digital marketing• Advise customers how to utilize and benefit from customer analytics in their marketing and sales strategy and activities• Ensure that customer analytics strategies are implemented with stringent quality standards• Work with analytics team to generate insights from the data to determine the best opportunities to improve marketing, sales and customer experience• Participate in the offering development and business development in the customer analytics and marketing area
  • Dovre Group
    Digital Service Manager
    Dovre Group May 2014 - Jun 2016
    Helsinki, Finland
    Responsible for leading and managing digital service operations and development.Responsibilities:• Lead the development of digital initiatives to deliver against business objectives.• Lead third party partners to provide design and functionality that improves user experience and helps to drive customer acquisition and activation.• Lead loyalty program development as part of other digital service activities.• Lead the planning, development, execution, testing, and reporting of digital campaigns.• Plan, execute, and measure experiments and conversion tests and optimizing the user funnel.• Provide regular reporting of specific KPI’s.• Provide training and coaching to local teams across Dovre Group locations.
  • Reima Group
    Ecommerce Manager
    Reima Group Apr 2011 - May 2014
    Vantaa, Finland
    P&L responsibility of e-commerce, maintenance and development of e-commerce platform, and planning, implementation and monitoring of e-commerce sales for Finnish market.Responsibilities:• Online sales management including sales forecasting, consumer buying analysis, and set-up & reviewing of KPI's• Stock/assortment management: making assortment decisions, managing plans for stock levels, and reacting to changes in demand• Online campaign management: planning & scheduling of promotional activities, channel & media decisions and optimization (SEM, affiliates, display, RTB, Newsletters, etc.), agency & vendor co-operation, and analysis of campaigns and reporting• Site performance management: traffic generation, conversion optimization, and SEO• People & project management: guiding and supervising own team, and leading named digitalization related projects
  • Oy Valitut Palat- Reader'S Digest Ab
    Digital Marketing Manager, Nordic
    Oy Valitut Palat- Reader'S Digest Ab Feb 2007 - Apr 2011
    Helsinki, Finland
    Responsibility of the development and execution of strategic online marketing plans for Reader’s Digest Nordic.Responsibilities:• Internet Business Management: new e-names acquisition for eDM and online order/subscription generation• Channel development to meet business needs and coordinate all web development projects• Coordinate all technical resources regarding maintenance and development of web sites (home sites, campaign sites, e-mailing systems, etc.)• Coordinate quality of digital campaigns in order to optimize promotion piece’s performance• Analyze (campaign) performance and generate reports and information required for internal stakeholders• Building and managing relationships with third parties (partnerships)• Communication with RD colleagues globally to share results and apply best practices
  • Ifi Oy / Fotolabo Group
    Digital Marketing Manager
    Ifi Oy / Fotolabo Group May 2005 - Jan 2007
    Kerava, Finland
    Responsibility of planning, developing and executing online marketing for Nordic markets (Finland, Sweden & Norway)Responsibilities:• Campaign planning and execution• New customer acquisition through online channels (CPM, CPC, affiliates, SEM & partnerships)• Planning and execution of cross-sell and up-sell activities• Planning and execution of online consumer surveys
  • Ifi Oy / Fotolabo Club
    Web Designer
    Ifi Oy / Fotolabo Club Apr 2002 - May 2005
    Kerava, Finland
    Responsibility of online channel materials for Nordic (Finland, Sweden & Norway) and Baltic markets.Responsibilities:• Website, e-mail and banner creation and improvement from the design through implementation

Marjo Pulkkinen Skills

E Commerce Online Advertising Email Marketing Digital Marketing Web Analytics Sem Advertising Online Marketing Marketing Communications Direct Marketing Direct Mail Digital Media Marketing User Experience Social Media Web Marketing Ppc Affiliate Marketing B2c Web Project Management Web Content Management Sales Seo Microsoft Office Photoshop Dreamweaver Html Xhtml Css Usability Online Lead Generation Hybris Workspace Drupal Google Analytics Digital Strategy Social Media Marketing Project Management New Business Development Marketing Management

Marjo Pulkkinen Education Details

Frequently Asked Questions about Marjo Pulkkinen

What company does Marjo Pulkkinen work for?

Marjo Pulkkinen works for Dentsu Finland

What is Marjo Pulkkinen's role at the current company?

Marjo Pulkkinen's current role is Digital Director at dentsu Finland.

What is Marjo Pulkkinen's email address?

Marjo Pulkkinen's email address is ma****@****ail.com

What schools did Marjo Pulkkinen attend?

Marjo Pulkkinen attended University Of Jyväskylä, Open University Of Joensuu, Metropolia Ammattikorkeakoulu - Helsinki Metropolia University Of Applied Sciences, Haaga Polytechnic, Helsinki School Of Business, Krakow University Of Economics, Krakow, Poland.

What skills is Marjo Pulkkinen known for?

Marjo Pulkkinen has skills like E Commerce, Online Advertising, Email Marketing, Digital Marketing, Web Analytics, Sem, Advertising, Online Marketing, Marketing Communications, Direct Marketing, Direct Mail, Digital Media.

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