• Generated qualified sales opportunities for the Americas sales team.• Set the program strategy and marketing mix, in consultation with sales, corporate marketing and European field marketing.• Managed team of field marketing managers and sales development representatives.

Planned and executed marketing campaigns, including online advertising, email nurturing, telemarketing, and events. Managed demand generation budget. Directed global team of marketing managers and sales development representatives. • Exceeded quota for Qualified Sales Leads for five consecutive quarters through a combination of effective marketing strategy, team management and campaign execution.• Improved lead management processes, resulting in more lead touches and fewer dropped leads. Evaluated new marketing automation systems including Hubspot and Marketo, and then on-boarded the new system.• Initiated and drove measurement and testing program that increased marketing ROI.• Hired and led marketing managers and sales development representatives who made strong contributions to team's sales leads objectives.

At this Business Intelligence software company, planned and executed marketing programs. Initiated and improved campaigns including digital marketing, events, email nurturing and telemarketing. Migrated marketing automation system to Eloqua, resulting in improved database management and system reliability.

At this data management software company, developed and executed lead generation programs, including online advertising and email campaigns.

Improved marketing results at technology companies. Specialized in campaign management, events marketing automation, and online advertising. At Itemfield (acquired by Informatica), replaced marketing agency with Eloqua marketing automation software, resulting in faster, lower cost email campaigns and ad landing pages.

At this online investment publisher, grew subscriber base with online direct marketing. Built and managed team of marketing managers and customer service representitives in two states. Tripled the average lifetime value of the customer by testing variables such as pricing, up-selling, cross-selling, term of the subscription, bundles, incentives to re-subscribe, and new products and incorporating changes into the selling model.