Recently moved from Southern California to Colorado Springs, CO and am seeking new career opportunity in marketing.Summary of Qualifications Include:- Marketing Strategies & Campaigns- Brand Management- Inbound Marketing / Lead Generation- HubSpot Marketing Automation Platform- Communications & Public Relations- Budget Development / Management- Creative Concepts & Design- Website Development, CMS, SEO- Social Media & Blog Posts- Copywriting & Messaging- Email & Direct Mail Promotions- Collateral & Newsletter Development / Production- Project / Program Management- Vendor & Personnel Management- Tradeshows, Conferences, Company & Business Development Events

Marketing Campaigns: Collaborated closely with Strategic Communications Manager and HubSpot agency to develop inbound marketing strategies and campaigns and produce digital content (utilizing HubSpot marketing automation platform). Produced site and landing pages, CTAs, forms, blogs, white papers, case studies, e-books, tip-sheets, guides, infographics, and social media content.Cost-Saving Initiatives: Successfully brought out-sourced vendor projects in-house and designed and produced e-newsletter, emails, social media posts, and website content, reducing costs by approx. $45,000 annually and maximizing operational efficiency. Won CMTC Core Value (monetary) Award for Desire to Learn.HubSpot/Salesforce Integration: Project lead on fully integrating Salesforce and HubSpot to utilize HubSpot’s entire suite of digital marketing automation tools for lead generation, nurturing, and conversion, including creating master inclusion list, remapping properties, syncing data, cleaning up legacy items, and revising / creating lists, campaigns, workflows, and forms; resolved complex problems through testing and analytics and through close collaboration with Salesforce and HubSpot technical specialists; and created policies, procedures and best practices for all users to follow.Made in California Program: Managed all aspects of CMTC’s Made in CA program (program for manufacturers who manufacture their products in California), including combining Northern and Southern California programs into one statewide program; created / maintained website content; developed lead nurturing and conversion campaigns; vetted applicants; profiled manufacturers on company website; created social media posts and website content to highlight “featured manufacturers;” produced Welcome Kits; handled communications with manufacturers; coordinated program events; and prepared campaign reports and metrics. Won CMTC Core Value (monetary) Award for Collaborative Mindset.

Provided support services (remote and on-site) including: developing and implementing all phases of marketing strategy and campaigns; content marketing strategy, including the creation and design of content for websites, social media posts, blogs, newsletters, email campaigns, one-sheets, brochures, press releases, and other marketing collateral and communications; project management services; basic web development, including design concepts, building web pages, creating content, and utilizing CMS for maintenance (WordPress, Drupal & Wild Apricot); conducting industry, competitor, vendor, and systems research; developing budgets and preparing account reconciliations; planning business development events; and helping with a variety of client needs.

National provider of turnaround consulting services to mid-sized companies.Collaborated closely with all principals, executives and managing directors within 9 offices to develop, drive and execute marketing strategies in order to differentiate and promote the MorrisAnderson brand and increase ROI. Successful development and execution of marketing plans contributed to 48% increase in client acquisition rate and 35% increase in revenue growth from 2006 through 2009, the highest growth rate in the company’s 30 year history.Proposed and successfully implemented redesign of company website. Directed and managed all phases of project, including selection of website developer, researching content management systems, analysis of competitors’ websites, online social media optimization (SMO) and strategy, viral marketing strategies, search engine optimization (SEO) strategy, architecture and mapping of site, creative design and layout, branding, and the development and organization of all necessary content.Developed marketing campaign strategy and managed all aspects of national and regional direct mail, advertising and email campaigns to database of 20,000+ referral sourcesRedesigned company’s quarterly newsletter, website, print and online ads, pitch books, presentations and collateral materials to improve design, consistency, consumer awareness, and company’s overall branding. Conceived, planned and coordinated all aspects of business development and corporate events (local and regional) to promote organizational goals, including developing and managing budget (ranging from $1,000 to $150,000 per event), site selection, contract negotiations, event details, and all post-event communications.

Developed, marketed and facilitated 12 week creativity and self-improvement workshops, including “The Artist’s Way Workshop” based on the best-selling book by Julia Cameron; leveraged direct mail, email, online, and telemarketing campaigns; secured and converted leads, created all advertising and collateral materials, managed website updates and promotions.Exhibited paintings in art shows and galleries locally and nationally. Developed and designed personal website to exhibit and market artwork and various workshops.

Education services company that partners with accredited universities and colleges nationally to offer campus-based and online graduate courses. Worked closely with executives, department managers (marketing, business development, sales and creative) and school administrators to develop and implement strategies for marketing professional development programs through trade shows, advertising, direct mail campaigns, educational information sessions and collateral materials to maximize student enrollments.Earned promotion to Marketing Specialist after 1 year, serving as organization’s first expert on trade shows. Planned, directed and coordinated all aspects of $250,000+ exhibit program comprised of approximately 50 regional and national conventions, trade shows, workshops and receptions used to promote multiple product lines, increase brand awareness and obtain leads. Key Contributor to advertising campaigns, the identification of communication objectives and strategies, the selection of appropriate publications, the securitization of ad space, the production of all print ads (for 40+ publications) and online ads, and the analysis of all tracking and lead generation reports to measure effectiveness. Assisted in developing the strategy and coordinating all aspects of design, production and distribution of collateral for trade shows, business development, information sessions, lead generation and follow-up mailings; developed all collateral material for use on college and university campuses, including brochures, flyers, posters, one-sheets and information packets.