Marjorie Wright Email & Phone Number

Denver, CO, US

Remote, US

Remote, US

Remote, US

Remote, US

Denver, Colorado, US

• Achievements: Fully manage acquisition, and customer retention strategies for 5 radio streaming sites and apps. Successful at reaching multiple conversion goals meeting defined Cost Per Acquisition targets. Create.
• Full ownership of growing SEM program for: di.fm, RadioTunes.com, JazzRadio.com, RockRadio.com, and ClassicalRadio.com. Strategies include: Search, Remarketing, and Display. Success in these initiatives has led to a.
• Oversee the development and growth of mobile marketing initiatives including app install, and app engagement campaigns. Research mobile marketing trends, and notify Dev of analytic tracking requirements. These.
• Create SEM, Email, and Site Usage dashboards showing KPIs to C-level executives. Create monthly reports, and ad hoc analysis highlighting: performance, new initiatives, and next steps. These reports have led to growth.
• Spearhead A/B Testing in email drip campaigns, and in the Google Play / App Store. Successful in improving: CTR, Open Rate, App Installs, and Revenue.
• Implement successful remarketing campaigns in Google AdWords, and Facebook. These campaigns increased premium subscribers by targeting customers based on user behavior, and interests.

Broomfield, CO, US

• Worked directly with product managers and senior leadership to define KPIs, and targets. Created dashboards, and reports measuring: marketing effectiveness; guest behavior; and usage of new site features (utilizing.
• Developed Key Performance Indicators and defined targets for new site features. Spearheaded meetings providing data based insights and recommendations for next steps.
• Worked with SEM team to uncover areas of growth in their global Google AdWords, and Bing strategies. Successful in identifying low and high ROAS based on: channel, country, device and landing pages.
• Supported A/B testing initiatives. Spearheaded meetings providing data based outcome insights and recommendations for next steps.
• Provided quality assurance on variables being captured by Omniture. Update marketing channel processing rules.
• Performed adhoc deep dive analysis as needed.

New York, US

• Managed Google and Bing accounts across multiple devices—desktop, mobile devices, and tablets.
• Responsible for marketing TheLadders app on Google and Bing for Android and iOS.
• Facilitated conversations with Marin to get tracking implemented for three conversion events.
• Built out campaigns with keyword research and creating highly targeted ad groups.
• Responsible for meeting budget goals as well as multiple conversion goals.

Minneapolis, Minnesota, US

• Owned all facets of SEM accounts for WishingTreeDesigns.com and ChecksUnlimited.com.
• Responsible for meeting budget goals as well as revenue goals.
• Developed the strategy for WishingTree.com (a new business venture). Presented plans based on keyword research and seasonal search trends. Created standardized weekly reports showing critical KPIs. Utilized eCommerce.
• Lead SEO initiatives to enhance existing landing pages and product pages. Authored website content for optimal performance among users and search engines.

Boulder, Colorado, US

• Created and managed campaigns for business to business, and business to consumer clients. Managed up to 9 clients at the same time.
• Communicated with clients about the strategy, ad copy requirements, and landing page preferences.
• Leveraged organic keyword searches to develop a more robust SEM strategy.

New York, NY, US

• Influential in brainstorming meeting defining marketing strategies for hundreds of authors and books being published per month.
• Developed a guide for content posted RandomHouse.com. Worked with multiple departments to get approved content. Developed a monthly report resulting in better communication among marketing directors.
• Resolved budget discrepancies. Created a monthly report listing titles with unspent budgets and confirming future cost, resulting in a more accurate budget.
• Researched traffic and demographic targets of websites for potential ad placements.