Margo Gorelikova Email & Phone Number

Responsibilities:•Team management (hiring, onboarding, quarterly assessment and setting of individual and team goals);•Creating briefs, prioritization of tasks and quality control of creatives;•Work with playables (writing scripts, making playables in studio constructor);•Market analysis (Sensor Tower, Facebook Ad Library);•Driving brainstorms;•Analysis of creative metrics based on the results of an advertising campaign, found ways to improve metrics (CPI, CTR… Show more Responsibilities:•Team management (hiring, onboarding, quarterly assessment and setting of individual and team goals);•Creating briefs, prioritization of tasks and quality control of creatives;•Work with playables (writing scripts, making playables in studio constructor);•Market analysis (Sensor Tower, Facebook Ad Library);•Driving brainstorms;•Analysis of creative metrics based on the results of an advertising campaign, found ways to improve metrics (CPI, CTR, IPM);•Guiding less-experienced digital marketing specialists and designers;•Cross-team communication Show less

The most important achievements:•Created a video production department from scratch;•Provided the growth of the video production team from 1 to 13 people in a year;•Achieved a productivity level of 1000+ creatives per month by the team;•Created about 70 videos with good marketing metrics;•Produced more than 200 creatives with good marketing metrics for more than 10 successful products.Responsibilities:•Team management;•Quality control of creatives… Show more The most important achievements:•Created a video production department from scratch;•Provided the growth of the video production team from 1 to 13 people in a year;•Achieved a productivity level of 1000+ creatives per month by the team;•Created about 70 videos with good marketing metrics;•Produced more than 200 creatives with good marketing metrics for more than 10 successful products.Responsibilities:•Team management;•Quality control of creatives (review);•Researching advertising trends (Sensor Tower, Facebook Ad Library);•Analysis of creative metrics based on the results of an advertising company, found ways to improve metrics (CPI, CTR, IPM);•Сreating video ads (work with footage, animation, color, composition, music);•Producing creatives for more than ten successful products (formed ideas and wrote a technical requirement);•Onboarding of new team members;•Guiding less-experienced digital marketing specialists and designers;•Collaboration with other specialists, including video producers, ua managers, programmers, game designers and product managers. Show less

The most important achievement: as the only motion designer in the game department, brought the product Happy Printer to the top of the AppStore and Google Play.Responsibilities:•Сreating video ads (work with footage, animation, color, composition, music);•Researching advertising trends;•Producing creative scripts;•Participation in the discussion of prototype game concepts;•Collaboration with game designers and product managers to find the best creative scenario.

Минск

Responsibilities:•Сreating video ads;•Researching advertising trends;•Producing creative scripts.

Motion Design

Реклама И Графический Дизайн

Бакалавр, Biochemistry And Molecular Biology