Director
CurrentCommercial strategy, management & projects for family-owned companies and MKB.Coaching MKB and family-owned businesses on strategic planning, commercial processes, and change management in their distinct stages of growth. From the start-up & creativity stage to a professional, structured company with long term growth potential.20+ years experienced senior leader in General Management, Sales and Marketing within FMCG. Able to optimize and operationalize commercial processes with a customer focus, while finding the right balance between efficiency and effectiveness. Experienced manager and coach; oriented towards people development. Well-developed analytical and communication skills, team player and focused on long term results.Clients: * Oliehoorn BV - Trade story NPI, Brand re-positioning, Sales team effectiveness, NPD Proces optimization.* Coca-Cola European Partners - Omnichannel trends & impact model for Retail market. * MaraGroup - Strategic Business plan.* Flower Business Support - Strategic Business plan. * BIANA - Commercial strategy & Sales operations EU.