Mar Juárez Email & Phone Number

Valencia Area, Spain

• Leading the strategy to optimize the customer journey of IVI RMA and identify high-impact CRM initiatives across the company• Overseeing the implementation between Salesforce Marketing Cloud and an in-house CRM in order to automate processes and optimize conversion and retention rates• Implementing acquisition campaigns through different channels that grow engagement within each segment• Managing and optimizing lifecycle and automated customer journey emails• Defining, tracking and measuring KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our initiatives• Analyzing and interpreting results from CRM campaigns and share learnings with key stakeholders to drive continuous improvement

Utrecht Area, Netherlands

• Drive the strategy and execution of Email Marketing campaigns globally for Eurail and Interrail• Responsible for managing the planning, technical aspects and day-to-day operations of key email marketing, growth marketing and marketing automation systems for user engagement and retention• Segmentation of email audiences, improving targeting and personalization• Planning and execution of lead acquisition strategies • Creation and optimization of mobile-friendly email designs and templates• Analysis and reporting of email KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns• Optimization of email strategies by performing A/B and multivariate testing of subject lines, message, content, images, segments, etc.• Coordinate with internal and external stakeholders to ensure timely planning, creation, and deployment of all campaigns

Amsterdam Area, Netherlands

• Implementation and execution of email marketing campaigns for G-Star.com• Coordination of digital marketing campaigns for the Spanish market • Content Management• Management of the official account on Twitter of G-Star RAW in Spanish• Analysis of traffic, sales, conversion (Google Analytics, Trends, AdWords) and weekly reporting• Implementation of online marketing strategies for Southern Europe region

Ámsterdam Y Alrededores, Países Bajos

• Implementing SEO and SEM for the Spanish market• Weekly analysis of results and reporting on database growth, traffic and conversion• Community Management of StudentJob Spain: Twitter, Facebook and Google+ • Content Management of Studentjob.es• Responsible of Email Marketing and partnerships• Customer contact representation in all channels

Utrecht Area, Netherlands

• SEO Translation for the Google AdWords campaign of Fluke Networks

Ámsterdam Y Alrededores, Países Bajos

• Marketing and Communication tasks to promote the association on Social Media• Creation of new content for the association on the website: www.profesionalesholanda.org• PR and Events• Management of the Social Profiles on Facebook, Twitter and LinkedIn

Utrecht Y Alrededores, Países Bajos

• Writing content and designing the monthly newsletter of Instituto Cervantes• Organization and promotion of cultural activities of Instituto Cervantes• News release of these cultural activities• Writing articles for the Blog of Instituto Cervantes: http://utrecht.blogs.cervantes.es/

Valencia, España

• Writing news and interviews for the daily news report• Producing radio programs related to Social issues ('Fes Pinya') and Job seeking ('Ocupa't')• Creating content for the web site http://mediauni.uv.es/radio• Promotion of the radio programs in Social Media platforms• Writing articles for the digital newspaper of University of Valencia, 'InfoUniversitat': http://infouni.blogs.uv.es/

• Translation from English to Spanish of Jeka company (logistics signposting) website: http://www.jekashop.es/• Translation from English to Spanish of Jeka's blog: http://www.jekashop.es/blog

Valencia Area, Spain

• Writing news and reports about Culture in the city of Valencia for the newspaper ‘Las Provincias’ and for the digital version lasprovincias.es

Valencia Area, Spain

• Writing articles for the newspaper 'Nou Dise'.• Producing radio programs related to Social issues ('Fes Pinya') and Job seeking ('Ocupa't')• Newspaper design with QuarkXpress

Valencia Area, Spain

• Writing news for a 24-hour news program in Radio Televisió Valenciana, RTVV, the province television of Valencian Community• Video editing with Avid Newscutter and news editing with iNEWS program

Valencia Area, Spain

• Correspondent journalist and photo journalist for the local newspaper 'Tucomarca.com' for three years.

Valencia Area, Spain

• Producing and presenting the musical radio program 'Kilometro Zero', that was on air for two years in the local radio station 'Mislata Radio, 88.8 Fm'.

Curso De Storytelling, Creative Writing

Máster En Escritura Y Narración Creativa, Spanish Language And Literature

Licentiate Degree, Communication, Journalism, And Related Programs

International Media And Communication Program, Communication And Media Studies