Mark Rosenberg Email & Phone Number

Greater Milwaukee Area

Develop strategic communication plans for a variety of agency clients in government, B2B and B2C sectors, with an emphasis on producing cost-effective and engaging content on both social and traditional media platforms to improve brand engagement.• Provided communications and public relations consultation on the agency’s successful bid to land a $500K contract with the City of Milwaukee to market the city’s new fixed-rail transit system that opened in Fall of 2018• Generated nearly… Show more Develop strategic communication plans for a variety of agency clients in government, B2B and B2C sectors, with an emphasis on producing cost-effective and engaging content on both social and traditional media platforms to improve brand engagement.• Provided communications and public relations consultation on the agency’s successful bid to land a $500K contract with the City of Milwaukee to market the city’s new fixed-rail transit system that opened in Fall of 2018• Generated nearly $300K in media value for the city’s streetcar prior to passenger service commencing through a coordinated communications strategy emphasizing themes of economic development, workforce development, public education and ridership generation• Developed a comprehensive crisis communications manual for the City of Milwaukee to guide messaging around streetcar service interruptions, operational accidents and incidents, budget considerations and opposition to system expansion Show less

Greater Milwaukee Area

Guide strategy and implementation of marketing communications and public relations planning and tactics for NBA team, spearheading campaigns and establishing community and national partnerships to strengthen the brand both locally and globally. • Developed a communications plan for the new downtown arena focused on workforce development and construction milestones, resulting in 1,500+ media placements in first year of construction with estimated media value of nearly $1.5M• Contributed… Show more Guide strategy and implementation of marketing communications and public relations planning and tactics for NBA team, spearheading campaigns and establishing community and national partnerships to strengthen the brand both locally and globally. • Developed a communications plan for the new downtown arena focused on workforce development and construction milestones, resulting in 1,500+ media placements in first year of construction with estimated media value of nearly $1.5M• Contributed to sales staff securing deposits for 85%+ of the premium seating inventory in the new arena through aggressive media coverage and promotion of a new arena preview center, constructed in nearby Schlitz Park• Developed innovative communications strategy for launching the Milwaukee Bucks Foundation, resulting in 150+ media placements, 1M+ impressions and $100K+ in equivalent ad value in first year of operation• Established key partnerships with local radio stations, which resulted in a 300% annual increase in on-air appearances by Bucks team personnel• Increased team television coverage (excluding game broadcasts) by 52% from the 2015-16 season to 2016-17• Submitted seven winning nominations to see the Bucks and its executives honored by local business publications Show less

Greater Minneapolis-St. Paul Area

Directed the design and execution of creative campaigns utilizing traditional and social media platforms to promote Wolves players and their unique personalities and interests to increase brand recognition for advertisers and ticket subscribers. Managed communications team, providing mentorship and instruction to help individuals grow in PR acumen and responsibility.• Increased local TV team coverage by 228% in air time and 209% in publicity value, despite lackluster team performance over… Show more Directed the design and execution of creative campaigns utilizing traditional and social media platforms to promote Wolves players and their unique personalities and interests to increase brand recognition for advertisers and ticket subscribers. Managed communications team, providing mentorship and instruction to help individuals grow in PR acumen and responsibility.• Increased local TV team coverage by 228% in air time and 209% in publicity value, despite lackluster team performance over same period• Spearheaded creative campaign promoting Kevin Love for the 2011 NBA All-Star Game that garnered $1M+ in publicity value and 160K+ hits on YouTube• Launched team PR Twitter handle, growing following to 10K+ people inside two years• Co-authored a Crisis Communications Handbook - the first of its kind for organization• During internship with organization (2004-2005), created and managed a community news outreach program which resulted in 100+ placements in state media outlets outside of the Twin Cities during first season Show less

Greater Seattle Area

Managed the public relations strategy for the Storm and served as lead on promotion of all facets of the WNBA business including basketball, marketing, sales and community initiatives. Drove planning, key messaging and media outreach initiatives to align with business goals and objectives to strengthen team brands in community and with advertisers.• Served as organizational spokesman, representing team to media and at league meetings• Served as primary writer and editor for multiple… Show more Managed the public relations strategy for the Storm and served as lead on promotion of all facets of the WNBA business including basketball, marketing, sales and community initiatives. Drove planning, key messaging and media outreach initiatives to align with business goals and objectives to strengthen team brands in community and with advertisers.• Served as organizational spokesman, representing team to media and at league meetings• Served as primary writer and editor for multiple team publications, including the 2007 Storm Media Guide - recognized as a best practice by the WNBA Show less

Greater Minneapolis-St. Paul Area

Wrote arguments in defense of firm clients involved in automobile accident disputes; handled over 200 cases while maintaining a recovery-rate of over 85%.