Mark Bentley Email and Phone Number
๐น Driving Smarter Decisions for Operators & SuppliersMaking sense of whatโs happening in the ๐๐ ๐ก๐จ๐ฌ๐ฉ๐ข๐ญ๐๐ฅ๐ข๐ญ๐ฒ ๐ฌ๐๐๐ญ๐จ๐ซ can be challenging, given the ๐ซ๐๐ฅ๐๐ญ๐ข๐ฏ๐ ๐ฅ๐๐๐ค ๐จ๐ ๐ก๐ข๐ ๐ก ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐๐ญ๐ & ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ versus other sectors. What I do is help hospitality operators and their suppliers with ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐๐ฎ๐ฅ ๐๐ ๐ก๐จ๐ฌ๐ฉ๐ข๐ญ๐๐ฅ๐ข๐ญ๐ฒ & ๐ ๐ซ๐จ๐๐๐ซ๐ฒ ๐๐๐ญ๐, using unique data sources to help you better understand your customers, competitors and local markets to ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐.๐น Who am I?Since 2003, Iโve worked in various category management and marketing roles, working across retailers and suppliers before moving agency-side in 2023. Iโm passionate about data and insight, with a real desire to help hospitality businesses access insightful data to optimise their performance. ๐น Who do I help?๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐ฆ๐ฌ: who need a better understanding of their customers, including who they are, where else theyโre spending and how theyโre living their lives. ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ข๐๐ฅ ๐ ๐ข๐ง๐๐ง๐๐ ๐๐๐๐ฆ๐ฌ: who want to understand their business performance against their direct competitors. ๐๐ฎ๐ฉ๐ฉ๐ฅ๐ข๐๐ซ๐ฌ: who want help identifying the best distribution opportunities for their brands, and customer insight to deliver more compelling brand sell-ins and tender presentations. ๐น How can we work together?๐๐๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ ๐๐๐๐๐ฌ๐ฌ: self-serve access to our modular insights platform, providing a range of downloadable reports that update weekly from site-specific insights to tailored brand-level performance tracking.๐๐๐ ๐ฎ๐ฅ๐๐ซ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ฉ๐ซ๐จ๐ฏ๐ข๐ฌ๐ข๐จ๐ง: tailored data-sets to business requirements. ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐๐ฌ๐๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ: flexible support answering business critical questions of all sizes e.g. bespoke customer segmentation, pricing review & recommendation.๐น Results of working with usโ Customised market reporting; track your performance versus named competitors, with insights tailored to your business โ Customer profiles & bespoke segmentation; actionable customer insightโ Pricing strategy review; optimise your pricing for every site โ High quality prospect lists; more effective targeting of field sales teams ๐น Get in touchIf you're looking for help understanding your customers, competitors and/or local markets, get in touch: mark.bentley@hdinsights.com07808 096145๐น Outside of workI love keeping fit and spending time outdoors. Activities include running, canicross, dog agility and kayaking.
Hospitality Data Insights (Hdi)
View- Website:
- hdinsights.co.uk
- Employees:
- 211
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Business Development DirectorHospitality Data Insights (Hdi) Jan 2023 - PresentUnited KingdomIโm the Business Development Director at Hospitality Data Insights (HDI). I help hospitality businesses make better data-led decisions through unrivalled insight into their customers, competitors and local market dynamics.๐น ๐๐ก๐จ๐ฆ ๐๐จ ๐ ๐ก๐๐ฅ๐ฉ?๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐ฆ๐ฌ: Marketing Leaders get in touch with me because they need to better understand their customers, who they are, how loyal they are and how this is changing over time.๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ข๐๐ฅ ๐ ๐ข๐ง๐๐ง๐๐ ๐๐๐๐ฆ๐ฌ: Finance Leaders get in touch with me because they want to understand their business performance against their relevant competitive context. ๐๐ซ๐จ๐ฉ๐๐ซ๐ญ๐ฒ ๐๐๐๐ฆ๐ฌ ๐๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ฐ๐ง๐๐ซ๐ฌ: Property Leaders get in touch with me because they want help identifying the best locations for new site openings and/or optimising their estate. ๐น ๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐จ๐ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ฎ๐ฌโ Customised market reporting; track market share performance right down to individual venue levelโ Customer profiles & bespoke segmentation; actionable customer insightโ Pricing strategy review; optimise your pricing for every site โ Location & Estate Planning; identify the best locations for new openings and the right brand/concept for existing sites๐น ๐๐ก๐ฒ ๐๐๐?โ Behavioural data from 10.2 million unique customers โ Understand 180,000 individual hospitality venues (incl. unbranded, website, apps)โ On-tap tracking of local neighbourhoods, market segments and 300+ UK hospitality formatsโ Product range and pricing from c.15k hospitality venues โ Data is kept up-to-date in real timeโ Flexibility to meet the needs of our clients"To get data on millions and millions of people is unlike anything that our industry has been able to do before." Oliver Taylor, Head of Insight at Greene King๐น ๐๐๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐๐กIf you're looking for help understanding your customers, competitors and/or local markets, get in touch: mark.bentley@hdinsights.com07808 096145 -
Category Controller - On TradeMolson Coors May 2017 - Dec 2022Burton Upon Trent, Staffordshire, United KingdomLed the On Trade Category Management function, responsible for providing dedicated support to strategic priority/must win customers and tailored support for the wider On Trade. Key part of the On Trade Leadership team, helping to ensure a joined-up approach between the Marketing & Sales teams as part of the businesses journey to becoming a brand-led business. Key achievements:โข Key member of the On Trade Leadership Team, helping the business navigate through the challenges of the pandemic and making significant progress on the journey towards becoming a brand-led businessโข Consistently strong Advantage Group Survey results, including #1 Drinks Supplier for Providing Insights for 4 successive years (2019 to 2022) โข Successful leadership of the On Trade Category Team, with a clear succession plan in place for when I left the business. Seeing the growth & development of my team has been one of my proudest achievements, as well as ensuring a smooth handover of responsibilities.โข Successfully contributed to retention of existing business and significant new business wins with strategic priority customers e.g., successful tenders/contract negotiations with major pub groups and premium new business wins โข Key part of the multi-functional team which launched Madri Excepcional in late 2020, which became the most successful alcohol brand in the history of the GB On Trade. Also played a key role in shaping the strategy of Sharp's Brewery, leading to the launch of Solar Wave Hazy IPA in 2023. -
Category ManagerMolson Coors Jul 2016 - Apr 2017Burton Upon Trent, Staffordshire, United KingdomCategory Manager role providing dedicated category support to the Top 5 Managed On Trade Customers; Mitchellโs & Butlerโs, Greene King, Whitbread, Stonegate and Wetherspoons. Worked cross-functionally with the Multi-Functional-Selling-Team (MFST) to support these customers as well as providing ad-hoc support for other customers. Key achievements:โข Developed and launched "Balance" category story into the Managed On Trade sales team in November 2016, an approach which has been well received both internally and externally and which is still used more than 3 years laterโข Delivered significant tender wins working as part of the Multi-Functional-Sales-Team (MFST)โข Introduced bi-monthly market update presentations for the sales team and for sharing with our key customers. These have been well received, helping to increase people's knowledge and expertise of what's happening in the category and reinforcing our key category messages -
Senior Brand Manager - Healthcare Nutrition Channel StrategyDanone Nutricia Early Life Nutrition Sep 2014 - Jul 2016Trowbridge, Wiltshire, United KingdomHybrid brand management and category development role, responsible for overseeing the Aptamil and Cow & Gate portfolio of specialist formula milks for infants suffering from common infant feeding problems such as colic, constipation and reflux as well as the Cow & Gate portfolio of specialist formula milks for preterm babies. Responsibilities:โข Lead strategic development of the consumer specials business, with responsibility for maintaining double-digit sales growth โข Develop healthcare professional communication strategy to build Nutricia Early Life Nutrition credibility and Cow & Gate brand equityโข Manage team responsible for the Cow & Gate specialised nutrition portfolio, covering brand planning, NPD management, performance & financial managementAchievements:โข Developed โNutrition Firstโ approach to double the consumer specials category by 2020, leading a cross-functional Healthcare, Marketing & Sales team. Work recognised globally as an example of best practiceโข Successful crisis-management in 2015, leading consumer specials category through a period where a factory fire significantly impacted product availabilityโข National launch of practical tools to enable healthcare professionals to have better conversations with parents regarding infant feeding problems โ shortlisted in the 2016 SMART Awards and OTC Marketing Awards โข Led creation of award winning โExhaustedโ campaign for Cow & Gate Comfort โ Best Press Campaign in the HCP category at the 2015 Creative Floor Awards and Bronze Award at the 2015 IPA Best of Health Awards -
Category Marketing ManagerDanone Nutricia Early Life Nutrition Aug 2011 - Sep 2014Trowbridge, WiltshireBoots & Pharmacy (lead) โ August 2012 to September 2014Tesco (team), AS Watson, Waitrose & Ocado - August 2011 to August 2012Broad category and trade marketing role with responsibility for developing strong category relationship with customers, leading category initiatives and supporting buying teams in their day to day responsibilities. A key part of my role is leading the Aptamil Professional Expert Advice initiative, which equips pharmacy teams with the knowledge and confidence they need to support Mums when they receive questions regarding infant nutrition and common infant feeding problems.Key achievements:โข Developed Danone Nutricia Early Life Nutrition Pharmacy strategy and vision to make pharmacy โa destination for Mum for Expert Advice on Infant Feeding and Specialised Nutrition.โ Validated the relevance of this vision beyond the major multiples with a successful trial with Weldricks Pharmacy in Doncaster, growing their baby sales in test stores by 65% in 2013/14 through combining pharmacy team training with the right range and communicating the baby advice service to their customers.โข Aptamil Professional Expert Advice training programme reached over 60% of UK Pharmacies in 2014. Initiative has been recognised internally and externally as an example of best practice: Winner of the 2014 Specialist Channels Best Practice Award within the Danone Nutricia Early Life Nutrition World Wide Business Unit & shortlisted for the Best OTC Medicine Training and Best Support for Multiple Pharmacy Awards at the 2014 SMART Awards. Highly Commended in the Best Company Training category at the 2015 SMART Awards.โข Nominated by Boots for the โCustomer Championโ Award at the 2014 IQ Talent Awards. -
Category Marketing ManagerLyons Seafoods Oct 2010 - Aug 2011Warminster, WiltshireBroadly based Category Marketing role, responsible for positioning Lyons as the โknowledge leaderโ in the shellfish category and providing bespoke leading edge solutions & recommendations to their major customers. This included developing full category marketing plans by retailer against set objectives & budgets and providing consumer based rationale for the development and sell in of both brand and own label NPD.Key achievements:โข Successfully helped retain Chilled Shellfish business with Morrisons for 2011 and played a key role in securing new business with Waitrose.โข Developed & presented a โBack on Trackโ category review to Sainsburyโs in November 2010, outlining the Top 10 Actions required to address declining sales performance. โข Provided category management support to sister company Farne Salmon & Trout, to support their efforts to develop business within Tesco & Morrisons. -
Product ManagerLyons Seafoods Jan 2007 - Oct 2010Warminster, WiltshireBroadly based marketing role which involved managing the Lyons brand across all channels, providing category management support to the sales team, managing all consumer research projects & involvement in a wide range of ad hoc projects.Key achievements:โข Successfully re-launched Lyons Seafoods brand in August 2009. Retail sales increased by 120% YoY to exceed ยฃ20m, contributing to Lyons being named the 2010 Branded Meat, Fish & Poultry Supplier of the Year by the Grocer magazine. The new packaging design also won 3 design awards: DBA Design Effectiveness Award (Bronze), Marketing Magazine Design Award & The Grocer Advertising and Marketing Award. โข Established Category Management as a core part of how Lyons does business. Monthly presentations highlighting key trends & ยฃ opportunities are now included as part of the sales team meeting, and are followed up with tailored presentations to key customers on a regular basis.โข Enhanced businessโ understanding of consumers through successfully managing research projects, including an in-depth Usage & Attitude study. โข Worked with the sales team to develop consumer-insight led category strategies for key customers. This resulted in new business gains (e.g. Co-Op) enhanced our relationships with existing customers and helped deliver significant sales growth. For example, back to back promotional activity using the re-launched Lyons brand enabled Morrisons to become the fastest growing retailer in the Chilled King Prawns category with sales up by 55% YoY (Source: Kantar Worldpanel 12 w.e. 13th June 2010). -
Consumer Insight ResearcherSomerfield Aug 2005 - Dec 2006Bristol, United KingdomResponsible for managing relationship with continuous research agencies (ACNielsen & TNS Worldpanel) and delivering consumer insights to stakeholders across various departments including buying, marketing & finance.This role also involved analysing secondary data sources (e.g. market reports from the IGD & Mintel) and communicating key insights to stakeholders including the executive board. -
Mx2 Graduate TraineeSomerfield Oct 2004 - Aug 2005Bristol, United KingdomAs a graduate trainee, I spent 11 months gaining an overview of the business & working within each of the departments. Key achievements during this time included the completion of an individual project which gave recommendations on how the buying & central retail operations departments could work better together, and a group project which identified ways in which the in-store customer experience could be improved. The group project involved presenting findings to the executive board, & our presentation was well received. -
Assistant Category BuyerSomerfield Aug 2003 - Sep 2004Bristol, United KingdomManaged day to day administration of the vegetables & prepared produce categories, gaining a sound understanding of what is involved in succesfully managing a product category. This role involved working cross-functionally with departments such as supply chain, marketing, merchandising & central retail operations.
Mark Bentley Education Details
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First Class Honours -
St Peter'S Roman Catholic Sixth Form Solihull -
St Peter'S Roman Catholic School Solihull
Frequently Asked Questions about Mark Bentley
What company does Mark Bentley work for?
Mark Bentley works for Hospitality Data Insights (Hdi)
What is Mark Bentley's role at the current company?
Mark Bentley's current role is Insightful UK Hospitality & Grocery Data | #1 Provider of Card Spending Insight, Pricing & Review Data | Unique Data & Analytical Capabilities | Driving Smarter Decisions for Operators & Suppliers.
What schools did Mark Bentley attend?
Mark Bentley attended Lancaster University, St Peter's Roman Catholic Sixth Form Solihull, St Peter's Roman Catholic School Solihull.
Who are Mark Bentley's colleagues?
Mark Bentley's colleagues are Jon Lees, Jack Attfield, Corey Hunt, Ben Wooler, Rob Thursfield, Darroch Bagshaw, Jordan J..
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