Mark O'Shea Email & Phone Number

Manhattan, New York, US

Manhattan, New York, US

• Spearheading client marketing campaigns: leading weekly reporting calls, identifying and implementing KPI optimizations, driving high client satisfaction
• Built and currently maintain sophisticated models for delivering stronger campaign performance, increasing Return On Ad Spend by 25% against a control (Python: Pandas, Numpy)
• Coding automated deliverables and QA pipelines from scratch, significantly reducing two large timesinks for analysts while simultaneously cutting down on human error (Python, SQL)
• Performed analytical deep dives on advertising fatigue, supply path optimization, and attribute efficiency, incorporating findings into team best practices (Python, SQL)

New York, New York, US

• Created sophisticated TV, digital, and direct mail campaigns reaching millions of households using Spark, R & SQL, with built-in experiments to inform future campaigns, leveraging tens of billions of rows of data
• Owned client relationships, creating illustrative decks and communicating complicated technical findings weekly
• Led multi-team, cross-functional projects: external (client deliverables) and internal (product development)
• Performed pioneering statistical analysis of TV campaign effects, directly measuring KPIs for the first time
• Automated deliverable processes, reducing analyst time from 160 hours/project to 5 hours/project
• Supervised 3 analytics interns, guiding their completion of client deliverables and developing their technical skills

• Raised hundreds of thousands of dollars in incremental revenue by identifying thousands of high-value prospective donors through API ingestion and SQL analysis of Cory Booker donation history, modeled donor scores, and.
• Created daily grassroots and high-dollar fundraising reports for Senator Booker and senior staff
• Developed scalable ROI-positive direct mail fundraising campaigns targeting high-value former donors and modeled prospects, generating tens of thousands of dollars in profit while expanding our direct mail base

New York, New York, US

New York, New York, US

• Managed a voter contact database (VAN) to facilitate field organizing for 15 field offices and 72 organizers in central PA; created tools to more efficiently align organizer phone calls with the highest-impact targets
• Ran a 2,000,000 call Get Out The Vote push: determining both the logic and prioritization of our universe of targets and the logistics of distributing call sheets to staging locations across the state

New Brunswick, NJ, US

• Taught weekly hour-long recitation sections for 10 Introduction to Computer Science students
• Graded projects and conducted code reviews