Mark A. Rooks Email & Phone Number

Coraopolis, PA, US

Coraopolis, PA, US

Bring Creative and Content together under one roof for elevated impact and synergies. Build best-in-class value add sponsorships that are activated with excellence. And leverage partnerships, properties and talent to position DICK’S as a leader in sports entertainment.

Coraopolis, PA, US

Lead all marketing for the Golf and Team Sports categories including Licensed Merchandise. Also responsible for Partnership and Events Marketing.

Coraopolis, PA, US

• Rethink and relaunch all aspects of our Community Marketing program to drive profitable sales and build our brand in local communities among youth sports leagues, parents and fans.
• Expand the focus of DSGF to include youth sports and education and develop strategies and work streams to support both aspects of the Foundation in ownable and meaningful ways.
• Develop a more cohesive giving strategy across Community, ‘Sports Matter’ and corporate giving to better support of our entire community and create an environment where all teammates feel aware and involved.
• Deliver impact and big ideas across with experiential marketing and grassroots marketing.

Coraopolis, PA, US

• Develop and implement a $35M multi-channel marketing strategy, including social media management, email campaigns, TV advertising, and sports planning programs
• Lead all marketing programs for the Team Sports category generating $1B annually through directing marketing initiatives operations, building partnerships, and coordinating B2B and grassroots marketing
• Initiate and streamline continuous process improvement to improve marketing outcomes and grow revenue
• Manage a team of top-performing employees and managers to deliver on the company’s retail marketing
• Build, cultivate, and leverage relationships with industry leaders and influencers to evangelize the company’s brand and movement in the market

Coraopolis, PA, US

• Directed all aspects of partnership marketing management activating a mix of new strategic alliances and leveraging relationships to drive store traffic and sales while enhancing the brand
• Guided a team of 70 field marketers to coordinate local and national marketing strategies
• Advanced the newly acquired technology business through leading marketing strategy and positioning that helped generate over $3B annually
• Established and oversaw the CRM-driven strategy for reaching youth athletes through email marketing and social media to drive sales and business growth
• Launched and developed a start-up mobile retail business from minimal viable product concept to a successful enterprise in 3 months securing $2.2M in sales and $0.3EBT
• Created a virtual road race promotion to support National Runner’s Month and the footwear category driving store-based activations, managing prizing, and promoting social sharing through a charitable tie-in

Purchase, New York, US

• Designed strategy and conceptualized consumer marketing growth plans for Pepsi US Sports partnerships that resulted in $125M spending annually
• Fostered key relationships with professional athletes and celebrities (Dale Earnhardt, Jeff Gordon, etc.) to orchestrate marketing programs within the NFL, NHL, MLB, MLS, and other sports settings
• Created the company’s first-ever centralized sports partnership portfolio to drive macro business initiatives
• Headed the marketing strategy for the Mountain Dew Tour securing all necessary contracts and collaborating with influencers to achieve expected business outcomes
• Organized a range of events; established relationships with sports venues, such as the AT&T stadium
• Maintained sports franchise relationships and spearheaded advertising and promotions campaigns

Seattle, WA, US

• Led business and marketing management for Starbucks bottled and canned coffee business that generated $1B in retail sales within the US; reported to the Vice President and General Manager
• Served as the General Manager driving portfolio brand equity and retail sales achieving significant business growth; developed strategic and annual operating plans to enhance operations
• Directed all aspects of the Starbucks DoubleShot Energy + Coffee product launch which became the largest Ready-to-Drink coffee category innovation significantly increasing retail sales
• Worked closely with the functional leaders to enhance the company’s unique selling propositions and spearhead a cohesive marketing plan to grow sales

Purchase, New York, US

• Shaped a fresh look, designed an innovative message focused on energy and excitement, and launched a new voice of the brand helping the company to push off the existing brand plateau to achieve continuous growth
• Directed all aspects of marketing strategy development, brand promotion, licensing, and system sell-in to deliver new business solutions and drive innovative marketing process that resulted in record-setting revenues
• Orchestrated the first comprehensive equity repositioning of Mountain Dew in over 10 years through exhaustive laddering, segmentation, and discovery of new key leverage points with the millennials
• Led C&G channel shelf-set analysis and introduced “Dew Door” tactic that resulted in a 40% share increase

Purchase, New York, US

• Managed eight celebrity-led campaigns featuring African-American brand ambassadors, such as Beyoncé, Bernie Mac, Kanye West, Mo’Nique, etc. to support the general go-to-market strategy
• Planned and coordinated all promotions and commercials delivering positive equity share swings versus the main competitor (Coke) for three years

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (B.S.), Business Administration And Management, General