Mark Aboozia Email & Phone Number

New York City Metropolitan Area

• Collaborate with Creative/Brand team to develop and execute creative content that align with company objectives and marketing goals.• Manage production of visual content, including product and on model photography/videography for digital/social, in-store POS and OOH marketing.• Hire and collaborate with a team of freelance photographers, videographers and crew to deliver content within quality, budget and timeline standards.• Constantly keep budget top of mind and always look for ways to improve efficiencies and reduce spend.• Oversee all photo/video shoot details including studio, EQ, sets/prop, product, talent and crew needs to ensure success while simultaneously making sure each shoot is completed on time and within budget.• Oversee and award all outside retouching and partner with creative to maintain high standard of quality for all visual content and that all brand expectations are met.• Negotiate "term" and "buyout" domestic and international usage rights with photographers and models as well as renewal usage rights for digital, print and OOH campaigns.

New York City Metropolitan Area

• Spearheaded the New York & Company Brand’s seamless transition to the privately-owned Saadia Direct entity, directing many comprehensive digitally focused promotional and brand initiatives from ideation through completion.• Educated and guided Saadia's senior management on best practices, unlocking substantial efficiencies and cost savings across newly acquired brands.• Orchestrated creative campaign workflows to drive brand presence across platforms like Online Brand Experience, Paid/Organic Social, Email, SMS, Influencer Teams and Print.• Produced dynamic editorial photo shoots and disruptive social video campaigns, enhancing New York & Company’s brand narrative, as well as managing a substantial marketing budget to optimize returns oninvestments.• Successfully coordinated with external partners including printers, photo studios, and creative professionals to bolster New York & Company Brand’s digital-centric marketing initiatives.

New York City Metropolitan Area

• Climbed the professional ladder during 15-year tenure, transitioning roles from Production Manager to Sr. Manager, advancing to Director, and finally ascending to Sr. Director in 2020.• Executed the production and distribution of 60M direct-mail pieces annually in combination with content creation for website and large format print and POS marketing to create innovative omni channel campaigns for 385 stores and 25 Outlets with a $19M marketing investment.• Assumed the Director role in 2017 and led workflow operations for an expansive in-house creative marketing team of 25+ members while collaborating with cross-functional units including PR, Social, Merchants, Visual and HR to maximize sales and surpass company KPIs.• As Senior Manager, demonstrated exemplary leadership, directly supervising a team of 3, consistently surpassing performance objectives and KPIs which catalyzed 3 promotions in recognition of excellence.• Championed the foundation and procedural blueprint for a new digital photo studio, introducing a retouching process, cutting costs by a significant 50% compared to previous years.• Handpicked by the CMO to actively participate in Senior Executive Council assemblies, contributing insights to stimulate sales growth and devise impactful cost-saving strategies.• Unveiled approximately 25% in savings on bi-weekly POS/Window Campaigns for fresh product rollouts by spearheading a detailed survey of all physical storefront window layouts in alliance with Senior Store Operations.• Spearheaded and negotiated multiple RFP strategies, realizing yearly savings of over 40% in Direct Mail and trimming POS print marketing overheads by nearly 25%.• Strategically slashed image retouching expenses for digital/eCommerce PDP/Thumbnails by fostering and nurturing cost-effective overseas collaborations, achieving cost reductions exceeding 50%.

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area