At the forefront of sales transformation for B2B companies, my focus is on crafting and executing go-to-market strategies that convert early stage milestones into sustainable growth. The crux of my approach lies in using MEDDICC and Command of Message methodologies, proven by leading SaaS organizations, which I've adapted to identify and communicate unique value propositions, align sales and marketing efforts, and streamline pipeline efficiency.My recent tenure as VP of Sales at eduMe was marked by a strategic shift from SMB to Enterprise selling, yielding an eightfold increase in average contract value, and culminating in a successful $20m funding round. Our team's dedication to refining the sales process and enhancing team capabilities enabled us to meet rigorous revenue targets, with my role deeply intertwined with marketing and product strategy to ensure comprehensive market penetration.Prior to that I launched a US based Martech company in EMEA and built a sustainable office serving the regions clients.