Mark Alan Email and Phone Number
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Strategic leader highly skilled at driving the product creation process from concept-to-consumer and collaborating across functions to deliver game-changing product innovations and consumer experiences.Product Management | Strategic Planning | Marketing | Merchandising | Brand Management | Creative Process Management | Licensing Management | Sales Strategy | Contract Negotiation | Footwear | Equipment | Accessories | Consumer Packaged Goods Open to consulting and career opportunities - Contact: markalan1@mac.com
Marchon Eyewear
View- Website:
- marchon.com
- Employees:
- 1382
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Senior Product And Category Integration ManagerMarchon EyewearPortland, Or, Us
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Senior Product / Category Integration ManagerMarchon Eyewear Feb 2019 - PresentBeaverton, Oregon
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Independent ConsultantM. Alan Consulting 2017 - 2018Portland, Oregon AreaFocused on partnering with start-ups and established brands within the sporting goods industry. Providing curated product marketing strategies and business guidance by leveraging consumer insights, trend analysis and market research that drive exceptional business results.
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Global Product DirectorNike Aug 2013 - Aug 2016Beaverton, OregonDirected global Golf Gear category (Golf Bags, Accessory Bags, Gloves and License Partners) and led cross-functional team members in the product creation process, driving strategic line plans, creating product development briefs, pricing strategies, performing competitive analysis and collaborating with brand marketing on go-to market strategies. Key highlights include:- Launch of industry-first modular, waterproof golf bag - Nike HyperAdapt Carry- Introduced the Nike Sport Backpack - #1 selling bag on Nike.com- Identified and eliminated non-performing accessories by 41% while growing revenue 4%. - Successfully managed licensed accessory partners to an 11% increase in royalty revenue. -
Global Product Director - Golf BallsNike Jun 2006 - Aug 2013Beaverton, Or- Directed $100MM golf ball category, driving product creation process, global strategic line plans, product development briefs, performing competitive analysis and collaborating with brand marketing on integrated go-to market strategies.- Managed category to #2 market share position- Executed move away from sourcing product to creating our own resulting in significant improvement in margin and product control. 12%+ improvement in product costs.- Member of product team that developed, patented and commercialized a revolutionary RZN core technology for golf balls in 2011. This technology platform was nominated for a company-wide innovation award recognizing the Nike Maxim: “It is our nature to innovate.”
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Product Line Manager - Golf BallsNike Jun 2001 - Jun 2006Beaverton, Or- Briefed and led team on product approval process of branding, storytelling, package design and support elements (POS displays, catalogs, brochures, digital content).- Delivered product development briefs to category R&D team and provided analysis on consumer and competitive trends.- Delivered product presentations to senior leadership, sales team and media outlets.- Collaborated with global teams to identify specific market needs, ensuring line plan alignment.
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Business Development Account RepresentativeNike Jan 2000 - Jun 2001Beaverton, Or- Corporate Sales / E-Commerce business development.- Sales representative of golf footwear, apparel & equipment to Nike retail & Nike.com.- Drove incremental sales opportunities focusing on events, corporate customers and team sports partners.
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Product Line Manager Basketball & Training FootwearNike Sep 1996 - Jan 2000Beaverton, Or- Footwear PLM (Special Make-Ups) - Foot Locker International, Foot Locker US, Foot Action.- Basketball & Training Footwear
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Ekin Regional ManagerNike Feb 1995 - Sep 1996Dallas, Tx- Responsible for recruiting, training and development of Nike Technical Representatives within the Mid-West Region (6 direct reports). - Facilitated new, interactive training techniques providing retail partners with a better understanding of Nike technologies, category concepts and selling techniques.
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Ekin Technical RepresentativeNike May 1992 - Feb 1995Madison, Wi & Miami, Fl- Retail and consumer educator supporting brand concepts and sales initiatives via in-store clinics, strategic account seminars and consumer events.- EKIN of the Year - 1994
Mark Alan Skills
Mark Alan Education Details
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Political Economics
Frequently Asked Questions about Mark Alan
What company does Mark Alan work for?
Mark Alan works for Marchon Eyewear
What is Mark Alan's role at the current company?
Mark Alan's current role is Senior Product and Category Integration Manager.
What is Mark Alan's email address?
Mark Alan's email address is ma****@****mac.com
What is Mark Alan's direct phone number?
Mark Alan's direct phone number is +150351*****
What schools did Mark Alan attend?
Mark Alan attended University Of Washington.
What are some of Mark Alan's interests?
Mark Alan has interest in Tualatin Valley Youth Football League, Yakima Racks, Northern California Institute Of Golf, Zwift, Recreation Center, Sports League, Paul Casey, Charity Organization, Ganzfitness, Topgolf.
What skills is Mark Alan known for?
Mark Alan has skills like Sporting Goods, Product Marketing, Product Management, Footwear, Sports, Brand Management, Marketing, Brand Development, Product Launch, Golf Equipment, Leadership, Consumer Products.
Who are Mark Alan's colleagues?
Mark Alan's colleagues are Jorge Sanchez Ochoa, Kelly Belanger, Tony Doddo, Claudia Romero, Tom Mcclure, Wendy Lo, Nick Chen.
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