Mark Alemi Email and Phone Number
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2024 Consulting Clients in the: Kombucha Non-Alc, Ready to Drink, Premium Whiskey, E-Commerce Hospitality, Premium Craft Beer and Distribution business segments. Areas of emphasis:Business Strategy, Fractional Sales Leadership, Commercialization, RTM Expansion, Brand Development, Revenue Acceleration & Customer Partnership. Highlighted Successes:Built a $3M brand in 12 months that solved a consumer challenge and met a needBuilt a $5M brand in 2 years that expanded NationallyBuild a $10M brand creating incremental $5M & $15M parent brand family halo effect. Led $60M business 10years with Fortune 100 Company.Capabilities:28 years of innovating-building brands from a retailer, broker, distributor, supplier. Foundation Grower of small emerging brands into big organic growth brandsDeveloper of opportunities that have lasting impact creating Legacy'sDisruptor & Change Mgt leader as an advisor, partner & investorInspirational results-driven leader with a career track record of driving sales growth in volume, revenue, market share, and profit through forward-thinking strategies and strategic customer relationships. Core Strengths:Highly developed competencies engaging with executive levels as a value-added strategic partner. Impressive career building and scaling super-premium and ultra-premium emerging brands while launching new product innovation resulting in organic growth levels exceeding category trends. Thought leader utilizing fact-based solutions and partnership impacting a growing company through a dynamic leadership role that embraces culture, partnership, results.Passions:I am passionate about building, leading, developing and coaching high performing teams, while managing complexities associated with supply chain, multi-location environments in a range of businesses including Spirits and Wine, RTD and FMCG products globally. I am highly skilled at championing a business vision and implementing strategies to execute it while creating a winning culture of a committed team to succeed. Partner with me to build Strategic growth, Brand Development, Commercial Strategy, and Innovation on your business to achieve your vision & put it on the MAP. Thank You, Mark Alemi
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Founder And OwnerMap Consulting Llc (Mark Alemi Passion Consulting Llc)Louisville, Ky, Us
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Founder & OwnerMap Consulting Llc (Mark Alemi Passion Consulting Llc) Jun 2023 - PresentMAP consulting LLC extensive results of +20yrs of building small brands into big premium brands through uniquely balanced competencies in Sales, Marketing, Strategy, Operations Leadership roles that provide partners the edge needed to grow. Unique Value Added Leadership proposition due to career success in roles as a Retailer-Distributor-Supplier-National Accounts, RTM Strategy, New Business Development, Strategy. Unmatched Vast contact network of functional & technical experts in all business areas from Leadership, Sales, Marketing, Supply Chain, Finance, Operations, to uniquely scale your brand matching your vision expectations to attain a portfolio advantage, category leader with lasting impact.I have strategically led brand transformation & expansion in the cpg industry & spirits, wine, and RTD industry. My cross-functional partnerships within the Retail, Distributor, National Accounts, Marketing & E-Commerce business areas are core strengths for Strategic Leadership in RTM, Commercialization, Strategic Brand Planning, Business Advisory, Innovation, Market Penetration Strategy, Partnership Strategy, Investor Strategy & Execution Leadership. DM me for a brief call to exchange additional information on how I can add value as a partner to your business. Put your Brand on "Top of the Map!" with MAP Consulting LLC, (Mark Alemi Passion consulting LLC)
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Regional Sales ManagerCasa México Tequila Sep 2024 - PresentJalisco, MxTerritory Brand Development -
General Manager-Ky-In-Tn-Al-MsAltamar Brands Jul 2024 - PresentUsINDEPENDENT CONTRACTOR to Represent & sell Altamar Spirits Brands Portfolio in the Southeast US (KY-TN-IN-AL-MS). Customer, Distributor & Brand Management in all channels. -
Vertical Integration Inside AdvisorPinata Nov 2023 - PresentNew York, Us -
SalesElixir Kombucha Apr 2024 - PresentLouisville, Ky, Us -
Golf Player Assistant (Caddie)Caddiemaster® Jul 2023 - PresentPonte Vedra, Fl, UsValhalla Country Club Caddie -
Chief Commercial Officer (Cco)Cooloo Nov 2023 - Apr 2024Lakewood, New Jersey, UsChief Commercial Sales officer domestically & internationally for all accounts. 2024 U.S. Market Expansion to +20 States from existing DTC sales of +30 states. -
Director Commercial Integration, National Accounts & E-CommerceBrown-Forman Nov 2020 - Jun 2023Louisville, Ky, UsCreated role synthesizing commercialization opportunities with Executive Leadership, Marketing, Distributors, Regions, Supply Chain, Finance, Insights, RTC capture incremental growth in the off-premise, on-premise & E-Commerce segments.•Off-prem Responsibilities-All Channels-Costco,TWM,Kroger,Alb/SFW,Costco,Walm,Sam’s,Target,7-11•On-prem Responsibilities-Darden, Landry’s, MGM, Caesar’s, Marriott, Levy, Brinker, Disney, etc. •Transformed Allocation Strategy-Buy the Barrel & Ultra-Premium Spirit LTO items.•Created +100K cases NPD Jack & Coke RTD 12pk channel solutions for USA & Canada. •Secured +$1M sales by Creating Jack & Coke RTD 12pk package solution for Club channel.•Managed+50K cases NPD Herradura Tequila Club channel solutions for USA. •Created commercial solutions platform & integrated E-Commerce into 5yr Strategic planning process.•Developed Barrel Allocation strategy across all channels through Salesforce planning portal.•Led a 10-person cross-functional team in a STA supply chain disruption initiative for Sales & Marketing.•Built S&OP supply chain risk mitigation playbook for USA & Canada.•Initiated Integrated Business Planning (IBP), unconstrained demand forecast aligning stakeholders.•Built item prioritization & allocation snapshot with supply chain, sales, marketing, finance, & leadership.•Developed sales program communication platform (ACE Form) to drive execution results.•Integrated portfolio strategy with Innovation Leadership & Value-Added Pack Council.•Allocated brand budgets by channel and geography with (MRM) Spend Management committee.•Developed execution tracking of all new launches, barrel allocations, incentives, POD adds-deletes.•Created Innovation calendar, supply chain, NABCA Bailment, NA’s presentation window calendar.•Received National Award with the on-premise "Outback" team. -
National Account Manager-Team Lead—Cvs & Rite-AidBrown-Forman Aug 2013 - Nov 2020Louisville, Ky, UsLead customer partner for US account strategy, initiatives, and execution •Led $60M sales, marketing & E-Commerce strategy nationally in small format channel •Delivered $15M profit & an incremental +$2M thru negotiating 6 national programs. •Attained #3 rank of all suppliers with +$2.5M sales growth. •Managed $300,00 budget, 5 national distributors (SGSW, RNDC, BBG, etc) and 2 direct reports. •Secured 2,000 new POD’s delivering 4 points of value share.•Led Beer & RTD partnerships (Pabst, Coke, Heineken, Sam Adams, A-B, Bundaberg Ginger Beer, etc)•Directed 3rd party agency to develop occasion strategy on trial packages to attract millennials.•Secured IBOTTA Digital partnership that was adopted across all brands & accounts in the U.S.•Generated +25K cases through small package innovation strategy across all channels in the U.S.•Grew +27% growth in shopper trial, conversion, frequency with creation of small package strategy.•Led 8 person project team on the “Jack Daniel’s Toast to Frank Sinatra 100th birthday initiative".•Won a National Award “Be Creative” for developing global small package innovation strategy. -
National Accounts Manager-Team Lead-Sam'S Club & MeijerBrown-Forman Jul 2009 - Sep 2013Louisville, Ky, UsLead customer partner for US account strategy, initiatives, and execution • Led $50M sales, marketing & E-Commerce strategy national in the club and mass channel. • Achieved $15M profit & +19% sales ranking #1 of all suppliers with a +5% share gain.• Generated +$2.5M incremental profit through negotiating 7 national programs. • Managed 5 national distributors (SGSW, RNDC, BBG, etc). • Led 3rd party consultant (Deloitte) on sustainability strategy that was adopted by all suppliers.• Sold +50 barrels of JDSB “Buy the Barrel” by creating a route to the consumer for the club channel. • Generated +20K cases leading occasion packaging strategy from concept to execution. • Implemented omnichannel digital strategy aligning with Meijer’s mission and shopper targets. • Reduced out of stocks by 23% through implementing inventory management strategy. • Won a National Award for best vendor sales team in the US at Walmart. -
National Customer Marketing ManagerBrown-Forman Jul 2007 - Jul 2009Louisville, Ky, UsDeveloped marketing strategies thru shopper and consumer insights to drive share growth. Leveraged opportunity gaps, innovation, category assessment, channel analyses and digital strategy. •Joint Business Planning with Kroger, Costco, Walmart, Sam’s, Publix. HEB, Meijer, Rite-Aid, CVS. •Gained 3 approvals for Earth Day initiative at Walmart for sustainability platform across portfolio.•Generated +$4.7M profit & +13.2% share growth leveraging consumer engagement strategy.•Secured +1,000 new PODS with Alberto Culver (Nexxus) partnership.•Generated +20K cases with creation of Borden’s eggnog partnership for all U.S. Channels. •Captured +1,000 points of new distribution thru initiating consumer segmentation tasting strategy.•Delivered incremental $2.7M profit with value-added pack strategy across brand portfolio.•Partnered with agencies to execute national strategies(Price Weber, Draft, Momentum, etc.) -
Regional Account ManagerBrown-Forman Jun 2002 - Jun 2007Louisville, Ky, UsLed division account strategy and execution •Coached 400 distributor personnel in 15 states through Walmart 101 seminars•Attained $20M revenue (+9.3% growth) and $11M profit (+16.8% growth). •Reduced discounting by 18%.•Generated 2000+ new distributions to drive +19% share growth. •Managed $400,000 Marketing budget•Managed 2 direct reports along with responsibilities for the military channel. •Member of the corporate RTC team.
Mark Alemi Skills
Mark Alemi Education Details
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Illinois State UniversityEconomics
Frequently Asked Questions about Mark Alemi
What company does Mark Alemi work for?
Mark Alemi works for Map Consulting Llc (Mark Alemi Passion Consulting Llc)
What is Mark Alemi's role at the current company?
Mark Alemi's current role is Founder and Owner.
What is Mark Alemi's email address?
Mark Alemi's email address is ma****@****man.com
What is Mark Alemi's direct phone number?
Mark Alemi's direct phone number is +150256*****
What schools did Mark Alemi attend?
Mark Alemi attended Illinois State University.
What are some of Mark Alemi's interests?
Mark Alemi has interest in Kids, Cooking, Electronics, Home Improvement, Reading.
What skills is Mark Alemi known for?
Mark Alemi has skills like Strategy, Marketing, Sales, Key Account Development, Leadership, Alcoholic Beverages, Management, Marketing Strategy, Analytics, Shopper Marketing, Retail, Marketing Management.
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