Mark Andrews Email & Phone Number

London, Gb

London, United Kingdom

Responsible for digital product delivery, areas of focus cover:- Auditing & Digital Assurance- Operation model Design- Data & Tech Strategy- Pitch Management: Digital evaluation

London, United Kingdom

WPP Dedicated team for Ford Motor Company in Europe. Responsible for European communication strategy, utilising 1st party data to power integrated creative and media planning.Worked hand in hand with audience & analytics team to mine 1st party data and integrate into mPlatform to power advanced planning across all online & offline media.Lead the strategy and deployment of Ford's always on 'shopper marketing' (performance) to connect with broader brand comms and harvest in-market demand.

London, United Kingdom

Ownership of digital, print and radio marketing activation for key agency accounts including PayPal, EA Games, Nationwide Building Society, Kia Motors UK, EDF, Westfield, Braintree.Combination of performance and brand marketing for all clients.Use of ad servers, analytics, attribution tools and other MarTech/Adtech platforms. Collaborated with other key performance channels such as paid search and SEO teams to integrate digital strategies.Educated senior clients and the wider agency on new and emerging marketing tactics/technologies.Remit extended to new business pitches for UK and European business.Key achievements:- Programmatic & Performance Marketing Award - Masters of Marketing - Brand Safety & Ad fraud verification - ABC / JICWEBS- Industry first campaign deterministically analysing the incremental value of TV, digital and OOH (BARB, Route, Time Inc)

London, United Kingdom

As Account Director I headed up digital accounts within Sport, Retail, Finance and Travel sectors. My role also crossed over into PR and content, working on integrated accounts within the sporting world.Clients included the ECB, Lord's, Kia Oval, RFL, Laura Ashley, Reiss, WeSwap and many more.I was also responsible for the growth and P&L across digital sporting clients.UK and Pan-European account management.

London, United Kingdom

My role sat within the digital marketing team but also focused on how we integrate digital advertising into the wider agency (PR & Social)I looked after sporting and retail clients including ECB, Lords, Kia Oval, RFL, Laura Ashley, Reiss and many more.Worked with client creative departments, creative agencies and media owners for the creation of digital assets across the digital spectrum.UK and Pan-European account management.

London, United Kingdom

Threepipe merged with Blowfish Digital to become an independent digital marketing, PR, social media and content creation agencyI worked across the Programmatic, Paid Social and Paid Search with a primary role of managing the in-house media buying platforms, including the review and upgrade of Programmatic display platforms, to improve campaign performance. Working directly with the Managing Director of the agency to gain sign off and successfully transitioning client accounts across to new improved technology platform.Ensuring that campaigns are successfully executed from the initial setup to on-going optimisation.

London, United Kingdom

Working within the operations team of a leading digital media agency, handling a variety of clients, working over the entire online media spectrum. Heavily involved in RTB (real time bidding) using a variety of in-house and external DSP's (demand side platforms) in order to maximise performance and profitability for our clients.Another major role consists of running PPC accounts for a variety of clients, including those in the fashion world and motor industry.Research and creation of proposals for both new and existing accounts in other areas of digital marketing; including social, mobile and video campaigns in order to increase their brand exposure and drive online sales.

Management/support to the four biggest E-tail accounts within the channel sales division and supporting senior team members.My key roles in this position were to:- establish strong sales relationships- produce quotes, tenders and special pricing documentation in response to customer needs - assist my partners in more effectively selling our products- increase margins by qualifying opportunities in order to maximize profit potential.This involved organizing and executing successful call out days within my accounts, providing training on our products to large sales teams, improving relationships with contacts at all levels, supporting accounts with larger (over £5k) special bids, opportunities and run-rate business and ensuring all pricing, margin & quantities were correct using strong attention to detail.A secondary role was business development which involved doing outbound calling in order to identify any new accounts that we could acquire or grow by engaging a field sales person. This was challenging as we had to obtain sensitive information such as turnover from contacts that we did not yet have a relationship with. I then had to use sales techniques in order to persuade these accounts to sell our products over competitors.

2:1, Business Enterprise

College, Business And It

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