A commercially driven Head of Creative, with almost 20 years’ experience working in the creative industry at a senior level, in both agency and client-side retail environments, delivering creative strategy and end-to-end large scale integrated campaigns, ensuring excellence in the final product. Passionate about brands, retail and the customer experience, and how they work in conjunction - looking beyond the constraints of a brief and extracting the maximum benefit for all. A highly motivated, versatile and skilled leader, experienced at board level. Energetic, enthusiastic and driven to want to make a difference, every time.