Advisor to CEO

Develop sales, marketing, management, and field marketing strategies and tactics that identify the needs of consumer product companies and solutions to succeed in the marketplace. Create and implement innovative sales plans with optimal brand sales story and fact-based customer presentations, shape optimal sales structure and individual responsibilities, assist in employee development, mentor key executives, identify preferred routes to market, analyze trends and syndicated data to effectively determine sales potential. Serve as advisor to founders and senior leadership teams.

Advisory Partner

Advisor to CEO and President

Advisor to CEO and President

While serving as consultant to CEO and board advisor, assumed the duties and responsibilities of EVP - Chief Sales Officer in June 2014 through May 2015. Primary responsibilities include developing Suja's customer selling story, established sales strategies, tactics, and built sales organization into "best in class" while driving quality distribution within all trade channels. Key member of Suja Executive Management Team which creates and implements over arching short and long term strategies and objectives. In 18 months, played integral role in growing company sales revenue from $20M (YE 2013) to over $80M (projected 2015), while reducing overall spending across the board. Resigned position to pursue new opportunities after process to gain strategic partner effort led to $300M valuation and subsequent investments of $90M from Coca-Cola, and $60M from Goldman Sachs.

o Key member of the Sr. Management Leadership Team that created, communicated and implemented the brand opportunities, strategies and tactics for Glaceau vitaminwater and smartwater.o Successfully developed and managed a 250-person team comprised of field sales, field marketing, and national account professionals that generated over $600 million in revenue, which ultimately resulted in the Company’s sale to The Coca – Cola Company in May 2007 for $4.1 billion.o Orchestrated the integration of Glaceau into the Coca Cola Company, Coca Cola Enterprises, and the Coca Cola independent bottling system following the purchase.o Expanded Glaceau vitaminwater and smartwater into national distribution in all trade channels.Division Vice President Field Sales and Marketing – West and Central U.S.o Managed field sales and marketing team consisting of 200 people across 32 states.o Responsible for triple digit growth and profitability of Glaceau vitaminwater and smartwater through development of people, distributors, and customers.

Successfully developed and managed the sales and marketing plans of a $120MM/10MM case zone consisting of 14 western states, 115-distributors/bottlers, and 49-person field sales team to six consecutive years of multi-channel growth on Snapple. Integrated sales and distribution of Stewarts, Yoo-hoo, Orangina, and Nantucket Nectar brands into distributor network which has resulted in over 30% growth the past 2 years.Reduced spending over 35% while growing overall business in this segment more than 25%. Achieved distribution levels of 95% on over 140 new product and package introductions over an 8 year period. Consistently increased distributor execution through tight accountabilities, training, and solid communication of expectations.

Managed sales, planning and execution of Snapple and Gatorade products through 42 distributors, generating over 14MM cases/$145MM sales. Region comprised 34 field sales people and administrative staff.Increased sales trends over 15% by developing channel strategies that also reduced average cents-per-case spending.MARK J. B ALOK

Managed sales & marketing activities for 74 distributors and 26-person field sales team with sales in excess of $80MM. Territory covered California, Arizona, Nevada and Hawaii.Successfully generated sales volume increase of 53% over a 3-year period while increasing grocery volume more than 150%.Successfully transitioned DSD brands into California chain warehouse system, resulting in volume increases of over 200%.Led nation in 1993 sales increases and profits generated; honored with Chairman's Award for Excellence.

ChicagoSuccessfully managed Company's second-largest division. Oversaw first positive sales year in six years, posting a 3.1% increase.Received first Leaders Count award given to a Division Sales Manager for outstanding performance and leadership.

DetroitSold, merchandised and executed promotions at wholesale and retail.