As Senior Vice President of International Development for the National Basketball Association, responsible for key international growth initiatives, overseeing international digital operations, corporate development, the league’s arena Joint Venture with AEG in China, and other new business initiatives, including the launch of NBA branded health and lifestyle venues.During his tenure at the NBA, Barak significantly expanded the league’s international digital presence, leading landmark digital content partnerships with Sina and Tencent in China, launching local official NBA online destinations in many of the NBA’s strategic international markets, and overseeing the launch of the NBA’s international video platform NBA.TV. In addition, he served as a board member of the NBA’s Arena Joint Venture in China, supervising the league’s investment in the Mercedes-Benz Arena in Shanghai. Finally, he also led the signing of the NBA's first NBA Center partnership globally; the 100,000+ square foot branded destination will open outside Beijing by 2015.Highlights:Digital -Ran significant digital media P&L comprising direct to consumer video platform, mobile, tablet, and connected TV applications, localized nba.com websites, interactive gaming, and content licensing; -Launched and managed direct to consumer video platform offering mix of short form and premium live content on unbundled basis, across PCs, smartphones, tablets, and connected TV's. Delivered average revenue and subscriber growth of over 100% per year; and -Managed central team in New York and regional teams in Beijing, Hong Kong, and London.New Business Initiatives -Board member of NBA-AEG Joint Venture in China; and -Led creation, concept development, and business development for 100,000 sq ft + NBA real estate concept "NBA Center". First center to launch outside Beijing by 2015.

As President, Branded Enterprises, responsible for developing and managing all company businesses outside the print magazines (Maxim, Blender) and their online sites, including hospitality division (Maxim branded restaurants and hotels in the US, Dominican Republic, and Mexico) and licensing business.

As SVP, Corporate Finance & Strategy, responsible for all aspects of the Group’s corporate finance, M&A, and strategy activities. As Head of M&A, managed the auction process that resulted in the sale of EMI for $7.5bn in 2007 and the Warner Music acquisition/defense.Highlights:- Management of $7.5bn public sale process- Development and implementation of $200m restructuring program- $1.4bn bank refinancing process- Acquisition of Toshiba-EMI minority stake for $180m- Management of Warner Music acquisition/defense

Selected transactions:Announced or completed-CTC Media: Initial Public Offering, May 2006-SBS Broadcasting: Sale of SBS Broadcasting to Permira and KKR (Eur2.1bn), August 2005-Warner Music Group: M&A advice and financing of acquisition of Warner Music Group by consortium including Edgar Bronfman, Thomas H Lee, Bain Capital, and Providence Equity ($2.6bn), November 2003-Taylor Nelson Sofres: Acquisition of NFO Worldwide from Interpublic (Eur 400m), May 2003-Vivendi Universal: Mandatory Convertible Bond issue (Eur 1bn), November 2002-Fininvest: Sale of Pagine Italia to Telecom Italia SpA (Eur 140m), November 2002-Bertelsmann: Acquisition of 22% of RTL group from Pearson (Eur 1.5bn), January 2002-Telenor: Sale of Telenor Media to Texas Pacific Group (Eur 720m), September 2001