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Spirits Capability Manager Diageo Africa - Total AfricaResponsible for building a commercially strong sales force equipping the teams across Africa with the tools and knowledge to sell spirits. Helping the local market spirits capability managers develop their skills as competent spirits ambassadors. Responsible for driving the spirits capability agenda with customers and consumers.Key Achievements• Created the MBA programme Africa’s largest bartender & spirits education training programme• Using digital and social media to full advantage, created one of the most successful facebook pages as well as a mobi site platform• Won the award for the best on trade category development at the Africa awards as well as a finalist for the global awards

Head of Customer Marketing – Diageo Brands Nigeria:Relocated from London to live in Lagos Nigeria to take on the exciting role as head of customer marketing for the brand new spirits business being set up.Key Achievements•Was interagal in the rolling out of the spirits business within a beer led market.Developing local brand passion materials,sales tools, internal & external engagement content, as well as full PR & media launch of Diageo Brands Nigeria Ltd.•Created and successfully re launched the Johnnie Walker Master bartender programme to become one of the leading inniatives in Nigeria but also wrote & developed the tool kit to roll out pan Africa.

Brand Manager Baileys – West Africa Spirits- Diageo Africa:Responsible for the total management of Baileys across West Africa, liaising with the Global brand team adapting Global growth drivers and adapting them for the local markets.Key Achievements• Successfully managed and developed the Baileys mass sampling campaign in Nigeria with over 50’000 consumers sampled to date.• Successful implementation of Baileys day across West Africa, winning it twice.

Senior Trade Marketing Manager – Venture Africa:Leading Venture’s thinking and execution of the core Sales (QVDPPP) and Marketing growth drivers.- Managing one direct report – Trade Marketing Manager.- Coaching and developing in-market Commercial resource on Trade Marketing thinking and execution.- Key role in inspiring our partners behind our brands and executing the key Sales and Marketing basics flawlessly.Key Achievements• Created, developed and rolled out the Johnnie Walker master bartender programme, a bar staff education programme which gives bar staff key skills in becoming better in their jobs with all at the same time teaching them QDVPPP and brand knowledge.• Successfully ran the Baileys test. A global test in 2 markets up weighting the marketing from ATL through to BTL and coordinating all sales teams and outlets• Worked with key stakeholders to manage the POS programme across all brands delivering POS on time into over 22 markets across Venture Africa

GB Tequila brand Ambassador - Diageo GB:The role involved specialist knowledge of tequila to support the brand team in driving growth. This included managing key accounts, bartender/influencer training and event sponsorship and management.Key Achievements:• Launched tequila Don Julio in the UK.• Created & hosted the launch press trip to Mexico for 13 influential journalists.• Responsible for the launch & brand management of Tequila 1800 Blanco &Reposado• Worked on & delivered the outdoor events strategy for F05, F06, working closely with the events team. In F07 led the cross functional team who delivered the project.• Managed the margarita machine programme from the outset delivering 250 machines into outlets across the country. Hired, recruited and managed 6 margarita ambassadors.• Developed, designed & delivered the UK Cuervo Shot machine, managing all aspects of the project from start to finish.

Business Development Executive- Central London - Diageo GB:Management of an on-trade territory dealing with independent venues, local multiple retail outlets and regional wholesalers. Responsibility of driving distribution and sales of brands including Guinness Draught, Smirnoff Ice, Smirnoff Vodka and Gordon’s Gin. Key Achievements:• Night Club specialist, looking after all major clubs within the London market. Assisted with the training and development of other BDE’s to negotiate with high volume accounts• Responsible for sponsorship and successful operation of the VIP and backstage area bar for the 2003 Party in the Park. • Achieved distribution targets for area (gained a 15% increase in Smirnoff Red brand distribution).• Increased relevance and distribution of Guinness Draught in 30 premium bars

Headcount ( on behalf of Guinness UDV ):Business Development Manager for Smirnoff Ice and Archers Aqua Working for this company initial role was to market Smirnoff Ice and Archers Aqua for the Guinness UDV Group. Management of an on-trade territory. Central London.Was one of 5 out of the 26 team who successfully gained employment with Diageo GBKey Achievements:• Developed and implemented a number local promotions which increased distribution and rate of sale of Smirnoff Ice – to 84% distribution.• Responsible for, and developed, inclusion of Smirnoff Ice as a major sponsor of London Mardi Gras 2002.• Was part of the Archers Aqua launch team gaining distribution and solus status at many bars within the London market - Gained 72% distribution.• Succesfully gained employment with Diageo.

Manager and Licensee: Opened this Manchester based company’s first London venture, located in Old Compton Street, Soho. Hired and trained the staff and set up operating procedures for this new business. Responsible for all day to day management for this busy 800 capacity venue

Training & capability manager for this five-restaurant group responsible for the hiring & training of all new employees.

Manager – Richmond (high turnover store)Manager – Wimbledon