A creative consultant with Mark Bastian Bakery Concepts LLC, with a long history of building bakery brands from concept through merchandising. Experienced new product development specialist, I am able to analyze upcoming trends, develop targeted bakery products, create packaging, and design in-store displays to ensure that every step in the chain is optimized to drive sales.My career path has been involved in the baking industry and has held executive positions at bakery manufacturing companies including Puratos, Bake n Joy, and Dawn Food Products, where I was the creative director for new product development. In addition, I have worked together with supermarket chains and club stores to design and develop an entire line of cakes and bakery products, growing the bakery menu while boosting sales and increasing margins. My background has also included being a key member of the product development team that successfully introduced new CPG lines to the marketplace.I have successfully worked together with multiple clients on in-store displays, where one of his key strengths is identifying product mix opportunities that can help bakeries boost sales. My expertise in this area is honed by working directly with consumers through focus groups, polling and surveys, where he develops and analyzes consumer insights that can ultimately help drive sales. In addition, I have experience in North America, Mexico and international markets, allowing me to gain expertise across multiple consumer demographic areas.