leading the E-commerce photography department of this national chain of women's clothing , accessories ,shoes and children's clothes•Built and outfitted the Ecommerce Photography and video Department •Overseeing the daily photography aspects for the E-commerce business.•Hiring of freelance personal and studio staff •Casting of models and all other talent •Created a comprehensive photography Style Guide for Rainbow shops E-com Dept. •Shooting on model photography and video content for use on e-commerce website and marketing •Photographing editorial content for Marketing Dept. for all 3 Brands for E-mail, in store placement & social media •Working with Adobe scene 7 image color rendering software•Coordinating all photo requests from outside of the studio •Managing all aspects of photo studio operations including, production/staffing schedules and equipment investments to meet the operational and creative goals

Commercial Photography for print and web,specializing in fashion,beauty, lifestyle,head shots, fine art, jewelry, and tabletop products and still life. I am available for advertising, catalogs, publications, look books and model portfolio development for both Ecommerce and print

Assisted in the development of website content and imageryArranging all images for web site upload and promotionsIn charge of all social media content and promotionsDemonstrating Photo Booth operations to prospective clientsRunning Photo booth and outputting prints for parties and eventsDigital work flow using Adobe Lightroom 3 and PhotoShop5

Built and outfitted 4 digital studios with photographic equipmentManaged day to day operations of studio staff and student workersAssisted in the development of photography courses & curriculumOrdered and maintained a large inventory of studio equipment Demonstrated photographic equipment and software to students & professors.Developed digital photography studio workshops and photo shoot events

Managed day to day operations of dot com photography studio staff and freelancers.Scheduled and coordinated all art and antiquities for dot com photo shootsOutfitted 8 off site digital studios with photographic equipmentPhotographed large and small works of art and antiquities for Sothebys.com and for advertising and marketing for Sothebys.com

Freelance on Assignment photographer Photographed live concerts / bands Photographed NYC landmarks Celebrity photographer

Photographed room sets, table top product and on and off-figure fashion

Participated in all phases of set design propping and constructionAssisted with lighting room sets and table top sets Assisted with photographing room sets, still life and location shootsPhotographed and cataloged studio props