Mark Beasley Email & Phone Number

Atlanta, Ga, Us

Own end-to-end strategy, execution and performance of AT&T Cybersecurity paid media across Paid Search, Paid Social, Display Advertising, Retargeting, and Media Buys • Manage planning, activation, measurement, and optimization of all paid media levers including creative, targeting, bidding, budget and pacing • Partner with cross-functional teams such as Product, Analytics, Content, Social, Brand and Creative on messaging, imagery, testing and optimization • Collaborate internally with marketing, analytics, web, and operations teams to ensure tracking, measurement and reporting requirements are met • Test and learn across existing and new platforms, inventory and data sources, and technology platforms with an aim towards scaling performance testing and optimization • Manage relationships with external publishers, agencies, and vendors including identification, evaluation, on-boarding, and performance • Develop and present best practices, data-driven points of view, findings, and recommendations to help inform and guide key decision makers and cross-functional team members

Dallas, Tx, Us

Manages SEO/SEM strategies to maximize organic and PPC effectiveness • Consults with internal product owners and content teams to customize, support and implement an ongoing array of SEO/SEM solutions • Supports ongoing evaluation of AT&T/DTV website properties and their configuration for SEO/SEM visibility • Defines and tracks critical SEO/SEM KPI’s • Leverages specialized reporting software and data sources for the reporting/analysis process • Creates infographics, and data presentations that best communicate data insights to stakeholders • Ability to translate web analytic insights into SEO/SEM best practices or actionable recommendations that maximizes search efforts

Dallas, Tx, Us

Extensive experience in building and executing digital campaigns across multiple channels with a mix of paid and organic strategies at an enterprise level • Drove 2B+ impressions resulting in 18MM+ clicks and $150MM+ in sales and cost savings • Achieved highest CTR (~1.8%) with lowest CPC (~$0.28) across all tactics including Social, Display, Email, and Search • Directly managed multi-agency Creative/DMP’s to execute on thousands of success campaigns • Managed $10MM+ annual budget in addition to developing digital measurement frameworks, including setting goals, establishing KPIs and metrics, analyzing and reporting on performance and insights • Experienced with using enterprise campaign management systems, including Adobe, social media management tools, including Sprinklr, and digital monitoring platforms including Adobe Analytics, Google Analytics, Facebook Insights, and SEM, SEO, and ASO tactics

Dallas, Tx, Us

Responsible for the vital marketing and business strategies resulting in fastest growing service provider in the country. Developed and managed the market intelligence program for the AT&T Digital Life organization • Identifies competitive trends, evaluates market research, assesses market impacts, devises business response strategies • Communicates industry analysis to Executive Leadership and across the organization for strategic planning • Designs complex market forecasts for S.W.O.T. analysis and business planning • Collaborates across enterprise to execute tactics for success

Milan, Il, Us

Led the Development of an organization for optimizing marketing strategies and print services resulting in millions of annual savings • Responsible for executing over 10K marketing campaigns, a billion pieces of direct mail marcom, generating an incremental $20MM in savings per year • Served as the client services leader managing the relationship ecosystem comprised of AT&T (executives, advertising, marketing, supply chain, finance, ecommerce), advertising agencies, print suppliers, and Group O teams • Identified revenue growing opportunities and proposed innovative solutions to many Fortune 500 companies • Accountable for generating and managing over $500MM in yearly business revenue

Dallas, Tx, Us

Responsible for ideating and execution of numerous ecommerce marketing initiatives and offer development; driving over 1.5MM clicks, $52MM in revenue generation, and 125% of customer satisfaction objective in 2010 • Developed competitive research programs for initiating market strategies • Originated and maintained cross organizational synergy communications to greatly improve proficiency and speed to market • Accountable for organizational customer satisfaction success, metric analysis, leadership direction, and implementation of improvement processes • Led initiation of enterprise social marketing practices

Dallas, Tx, Us

Responsible for development and implementation of a $40MM direct marketing, digital marketing and outbound telemarketing programs along with supporting operational initiatives associated with achieving customer acquisitions and flow-share goals • Most recent marketing program was over 200% of end of year projection • Program generated over $8MM in net profit and $38MM of lifetime revenue within 6 months of implementation • Analyzes market and technical information and recommends resource allocations for development • Head project teams to facilitate interdepartmental cooperation and establishment of innovation procedures throughout the enterprise• Establish relationships and alliances with marketplace entities that will promote the introduction of new service concepts through shared strategies and common targeted customer bases

Dallas, Tx, Us

Managed critical aspects of multi-billion dollar strategic broadband transformation program • Successfully implemented a $5MM mechanized region-wide performance tracking tool currently being utilized by over 3,000 employees • Managed and deployed products, programs or promotions based on research findings and revenue potentials through market plans • Analyzed market research data and made recommendations with respect to introductions, promotions, advertising and development of proposed and existing products including electronic commerce and voice services • Other responsibilities included risk management, scheduling, cost control, and identifying and resolving issues with appropriate tracking and closure processes • Evaluated short and long-term potential value of proposed products, services, and systems aligning with business requirements and strategic direction

Dallas, Tx, Us

Led center of over 300 Craft and 20 Management employees to highest achievement possible, Top Center Award, 9 of 11 months • Responsibilities included all aspects of sales, results analysis and the development of motivational/ promotional materials • Ensured center success and customer care excellence through performance tracking, identifying and implementing improvement procedures, and developing successful Awards and Recognition programs • Trained and developed new candidates, incumbent representatives, and assistant managers • Coordinated with headquarter marketing and operation groups on products, regional strategies, and promotions • Leveraged data analysis and key measurements to support development of overall performance; took steps of disciplinary action if necessary • Maintained CWA relationship within center; interpreting provisions of working agreement in managing day-to-day issues • Conducted interviews and hired new employees • Maintained call center budget

Bachelor'S Degree, Business Administration And Management, General

Nanodegree, Certified Digital Marketer

Bachelor Of Applied Science - Basc, Marketing Management, General

Management Business Administration - Marketing