Mark Beattie's Location
Houston, Texas, United States, United States
Mark Beattie's Contact Details
Mark Beattie work email
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Mark Beattie phone numbers
About Mark Beattie
I am a results-oriented, strategic thinker with exceptional performance within commercialization, sales, revenue growth management, trade marketing, category management, and business planning roles. I am skilled in simplifying complex concepts for clear communication and improved execution, managing direct and virtual team members, and developing both internal and external relationships to facilitate business objectives.Specialties: Sales, revenue growth management, trade marketing, business planning, category management, branding, analytics
Mark Beattie Work Experience Details
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Senior Director - Rgm ExecutionThe Coca-Cola Company Apr 2023 - PresentAtlanta, Ga, Us- Increases need for products, optimizes pricing, drives sustainable and profitable revenue growth, and maximizes revenue with adequate demand prediction and price optimization.- Carries out economic feasibility studies for investments in new products and strategies- Considers numerous factors including, but not limited to, customer willingness to buy, price sensitivity, and competition.- Provides ongoing analysis of the market segment to optimize sales/revenue, control inventories, and maintain optimum levels of demand for the organization's products. -
Group Director - Category OperationsThe Coca-Cola Company Jan 2011 - Jan 2024Atlanta, Ga, UsSteward the commercial perspective in all brand level discussions/decisions, and serve as the product/program development commercialization lead with the brand teams. Responsibilities include: developing in-year and 3+ year strategy for warehouse delivered products, leading revenue growth management efforts, directing and stewarding commercial development of all new item introductions, and working closely with cross functional teams to drive share leadership within every category in which we compete - Lead revenue growth management efforts, driving $60MM+ in additional gross profit since 2018 - Manage cross functional teams across commercial OBPPC framework inclusive of new product launches, category initiatives, and revenue growth opportunities - Launched fairlife brand, now realizing $800MM+ in annual retail sales - Optimize $550MM trade funding budgets via retailer segmentation - Author and present compelling presentations, leveraging category insights coupled with MMBU strategic directives
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Sr. Strategic Analytics ManagerThe Coca-Cola Company Mar 2009 - Dec 2010Atlanta, Ga, UsAdvised headquarter management and field personnel on business strategy, developed best in class solutions to align with market opportunities, evaluated competitive threats, delivered strategic insights, and made recommendations to grow existing business portfolio. - Created multiple syndicated data interfaces to optimize EDLP pricing, maximize trade spend by quantifying lift by promotional range, and defining sub-commodity performance thresholds for new item launches - Led custom order of entry / SKU incrementality study, presented to National Sales Teams, and utilized within retailers to gain new distribution - Utilized panel data to determine best feature ad bundles based on maximizing retailer revenue, while minimizing duplicative HHs
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Sr. National Account ExecutiveThe Coca-Cola Company Dec 2004 - Mar 2009Atlanta, Ga, UsManaged six Kroger KMAs within integrated account team. Developed annual business plans to support objectives, acting as a system-wide expert on strategy and operating philosophy for the Kroger account, while ensuring flawless execution of corporate programs. - Delivered four consecutive years of Chilled EQ and dollar sales growth, translating into a +9.1 dollar share swing vs. PBNA - Created first-ever customized retail audit tool, quantifying assortment, product facings, and retail pricing targets at a store-by-store level - Led collaborative efforts with dunnhumby USA to develop a customized pricing tool that evaluated sub-segment retail price changes into total category impact. Utilized data to optimize retail pricing while growing category sales - Awarded for successfully leading the discontinuation efforts of Tropicana’s $5.5MM fruit drinks and lemonades business
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Sr. Category ManagerThe Coca-Cola Company Sep 2003 - Dec 2004Atlanta, Ga, UsAdvised Kroger account team regarding appropriate allocation of resources, SKU optimization, efficient product assortment, pricing and merchandising strategies, and proper shelf position to meet category development objectives. Gathered and analyzed syndicated data to make recommendations on category opportunities, and achieve overall business objectives. - Authored custom analytic tools focused on: assortment efficiency, price optimization, base and incremental volume trends, volume generation matrices, core item optimization, and weekly performance insights to drive Kroger team sales. - Quantified opportunities regarding new items at retail, and developed sales strategies to support overall business priorities resulting in a 2.9% Chilled shelf space increase and 13% volume growth vs. 2003. - Created custom category management presentations for both internal and external audiences
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Business Planning ManagerThe Coca-Cola Company Jul 2002 - Sep 2003Atlanta, Ga, UsServed as a liaison between field sales and HQ business teams, focused on developing sales presentations that incorporate refrigerated team strategies and new product launches. Strengths include: consulting with cross functional teams on new sales initiatives, providing category insights from a sales perspective, and managing ad hoc projects. - Delivered semiannual business plans focused on syndicated data insights and category development strategies, and presented initiatives at retail sales meetings. - Designed and authored launch plans for Minute Maid Limonada, and national launch of Simply Orange. - Analyzed new businesses and monitored competitive threats by evaluating syndicated data. - Reduced business management redundancies between Chilled and Shelf Stable departments by sharing and managing information across teams
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Field Trade Marketing ManagerSara Lee 2001 - 2002Chicago, Il, UsSupported 15 sales reps and 8 regional managers in developing promotional plans that maximized $15MM trade spending budget. Emphasis on both pre- and post-analysis of trade promotions and approval of incremental opportunities at retail. Analyzed syndicated data to drive volume and profit results, while eliminating inefficient trade spend. - Formalized post promotional analysis process by translating internal shipment information and syndicated data into best practices. - Quantified and authorized resulting incremental opportunities at account level - Created volume optimization grids to insure critical promotional levels were targeted at retail - Implemented trade overlays and incremental trade programs to help reach retail sales objectives - Trained sales teams on trade spending and accrual systems, and ensured promotional spending compliance
Mark Beattie Skills
Cross Functional Team Leadership
Trade Marketing
Consumer Products
Strategy
Pricing
Shopper Marketing
Analytics
Management
Business Planning
Customer Insight
Sales
Marketing Strategy
Fmcg
Competitive Analysis
Product Development
Leadership
Business Strategy
Commercialization
Strategic Planning
P&l Management
Market Planning
Sales Management
Account Management
Categorization
Retail
Brand Management
Iri
Introducing New Products
Grocery
Category Insights
Strategic Leadership
Thought Leadership
Integrated Marketing
Nielsen
Spectra
Brand Equity
Segmentation
Cpg Industry
Beverage Industry
National Accounts
Mark Beattie Education Details
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Purdue UniversityManagement / Finance
Frequently Asked Questions about Mark Beattie
What company does Mark Beattie work for?
Mark Beattie works for The Coca-Cola Company
What is Mark Beattie's role at the current company?
Mark Beattie's current role is Senior Director - RGM Execution.
What is Mark Beattie's email address?
Mark Beattie's email address is mb****@****cce.com
What is Mark Beattie's direct phone number?
Mark Beattie's direct phone number is +1 404-676*****
What schools did Mark Beattie attend?
Mark Beattie attended Purdue University.
What skills is Mark Beattie known for?
Mark Beattie has skills like Cross Functional Team Leadership, Trade Marketing, Consumer Products, Strategy, Pricing, Shopper Marketing, Analytics, Management, Business Planning, Customer Insight, Sales, Marketing Strategy.
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