Mark Berkowitz is Vice President , Sales and Development at JL Capital in Honolulu, Hawaii, and President of Associated Real Estate Advisors LLC ( AREA ), a licensed real estate brokerage firm.Mark , who has been leading the sales at Sky Ala Moana since 2018, has extensive experience in residential project sales. He has been involved in more that $1 Billion in sales in Honolulu. His previous 12 years in project sales and management at Heyer and Associates involved him in The Vanguard Lofts and Alexander & Baldwin's two projects - Waihonua at Kewalo and The Collection Honolulu. He was also recently involved in the initial launch of project sales for Hale Ka Lae .