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Passionate and driven team leader with a winning can do attitude and entrepreneurial spirit. Reputation for being solutions-oriented, is motivated by challenge and a positive end result. Strong leadership ability and reputation for effectively driving new and incremental revenue growth through the leading integrated media, experiential and sponsorship solutions.Specialties: CORE COMPETENCIESLeader by Example, Strategic/Integrated Seller, Revenue Generator, Print, Digital, Mobile, OOH Advertising, Experiential, Social Media, Team Building , Strategic Account Acquisition & Management, Executive Negotiator, New Business Development, Relationship Building, Talent Acquisition and Event Staffing & Talent Management
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Principal - OwnerPromo Social Jan 2015 - PresentScottsdale, Arizona, UsPromo Social is an innovative brand activation agency dedicated to delivering top-tier event staff, experiential services, sponsorship and influencer marketing solutions for agencies and brands.Our mission is to create unforgettable connections between brands and their target audience at the pivotal point of influence by leveraging the most influential culinary, sports, entertainment, and lifestyle channels across North America. From initial concept to final execution, we craft bespoke, full-service experiential solutions uniquely tailored to each client’s specific needs.Clients include; Nike, Major League Soccer, American Express, Netflix, Samsung, Remy Cointreau, Diageo, Beam Suntory, Constellation Brands, Mondelez, Boar's Head, Nestle, Citi, Chase, iHeartMedia, Celsius and many others. -
Publisher - Reader'S Digest & Reminisce BrandsTrusted Media Brands, Inc. Apr 2014 - Apr 2015New York, Ny, Us• Entrepreneurial, resourceful and dynamic team leader for iconic multi-platform media company.• Managed team of 15 senior sales and marketing professionals through the successful transformation, implementation and sell through of a “first to market” integrated sales strategy for Reader’s Digest that generated over $12 million in print, digital, mobile and experiential revenue from sixty (60) new advertisers exceeding sales targets in consecutive years.• Comprehensive understanding of digital media landscape from monetization to execution; online, mobile, native, programmatic to emerging trends in technology. Was instrumental in the launch of the RDA Digital Ad Network that delivered 50+ million monthlies to our ad partners and $24 million in record breaking digital ad revenue for the company.• Promoted four times during 5 year tenure from senior sales position to senior management role helping to digitally transform the brand and increase profitability to its highest point in 16 years. -
Associate PublisherTrusted Media Brands, Inc. Jun 2013 - Apr 2014New York, Ny, UsLed RD brand team and product that won "Hottest Lifestyle Magazine" Reader's Choice Poll by Adweek in 2013.Responsible for effectively managing 17 integrated sellers and marketers at Reader’s Digest Magazine and RD.com, while leveraging my personal network of high-level relationships to help team drive integrated advertising revenue across our print, digital and mobile properties.Achieved +5% print paging growth from 2010 through 2013 vs. entire comp set that was down between 22-44% in total PIB paging. RD was the only publication up over combined 3 year period.Achieved +13% in digital revenue growth for RD.com in 2013 vs. previous year 2012. Led RD sales team to top 10 best performing magazine ranking in 2011 & 2012 by MIN. Achieved 100% of annual revenue target generating $24+mm in integrated advertising revenue in 2012.Played integral role in the successful launch of the RDNA Digital Ad Network and Taste Network properties at RDA that now deliver more than 35+ million monthly uniques.Developed and launched a “first of a kind” premium print model strategy and model that will directly impact overall profitability and sustainability of RDA in 2014. -
National Advertising DirectorTrusted Media Brands, Inc. Feb 2012 - Jun 2013New York, Ny, UsResults-oriented, with verifiable achievement; Led national sales team that increased integrated sales revenue by $2.6mm in 2012 vs. 2011. Reader's Digest magazine was up +7.4% in PIB print paging in FY 2012 vs. 2011, while RD.com increased digital revenue by +37% vs. previous year. Entire competitive set was cumulatively down in print an average of -11% in 2012.Led RD sales team to top 10 best performing magazine ranking in 2011 & 2012 by MIN. Increased print paging by +25% over two year period. Strong creative sense and ability to deliver innovative and strategic programs that are relevant and highly effective. Disciplined and organized presentation, negotiation, closing and follow through skills combined with my strong personal relationships with high level clientele have translated to significant growth in revenue for the company. -
National Advertising Sales ManagerTrusted Media Brands, Inc. Apr 2011 - Feb 2012New York, Ny, Us- Oversee the integrated sales efforts of 17 sales executives while maximizing revenue from personal client base. - Led sales team to +18% in annual paging growth for RD Magazine in 2011 vs. 2010, (based on PIB) and +4% in annual revenue growth vs. 2010. RD was ranked #5 by MIN for "Top Ten Performing Magazines" in 2011. Delivered +5.2% in growth for RDLP brand in 2011 vs. 2010.- Product offerings include: Reader's Digest, Reader's Digest Large Print, RD.com, RD Special Interest Pubs, RD Mobile, E-Newsletters, WHYA Tour, custom programs etc. - Successfully implemented bundled integrated rate structure across a historical print-centric brand - Led the successful implementation of new revenue generating sponsorship programs in response to market/client needs by leveraging RD's multi-platform portfolio of assets and consumer touchpoints. -
New York Advertising ManagerReader'S Digest Oct 2010 - Apr 2011New York, New York, Us -
Senior Account DirectorReader'S Digest Apr 2010 - Oct 2010New York, New York, Us -
Senior Account DirectorHachette Filipacchi Media Jan 2008 - Apr 2010Us -
Senior Account ExecutiveUsa Weekend Magazine Jun 2005 - Jan 2008
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Account ExecutiveNextmedia Outdoor Jan 2003 - Feb 2005
Mark Bernardini Skills
Mark Bernardini Education Details
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St. John'S UniversitySports Management
Frequently Asked Questions about Mark Bernardini
What company does Mark Bernardini work for?
Mark Bernardini works for Promo Social
What is Mark Bernardini's role at the current company?
Mark Bernardini's current role is Principal Sales @ Promo Social.
What is Mark Bernardini's email address?
Mark Bernardini's email address is ma****@****sny.com
What is Mark Bernardini's direct phone number?
Mark Bernardini's direct phone number is +191731*****
What schools did Mark Bernardini attend?
Mark Bernardini attended St. John's University.
What skills is Mark Bernardini known for?
Mark Bernardini has skills like Online Advertising, Social Media, New Business Development, Sales, Outdoor Advertising, Relationship Marketing, Team Building, Negotiation, Business Strategy, Profit, Market Share, Digital Marketing.
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