Mark Bivona

Mark Bivona Email and Phone Number

Senior Forecasting Manager with Ipsos Marketing Sciences @ Ipsos
paris, île-de-france, france
Mark Bivona's Location
New York City Metropolitan Area, United States
Mark Bivona's Contact Details
About Mark Bivona

Highly skilled and accomplished Senior Sales and Forecasting Manager using multiple/reliable sources and consumer data to provide input into strategic planning and the development of results-driven marketing campaigns.COMPETENCIES● Forecasting Models/Conjoint Analysis ● Team Coaching & Development● Strategic Planning ● Client Relationship Management● Project Management ● Data Collection/Analysis/Trending● Value-Added Services ● Multi-Media/Social Media Analysis● Statistical Analysis ● Continuous Quality Improvement

Mark Bivona's Current Company Details
Ipsos

Ipsos

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Senior Forecasting Manager with Ipsos Marketing Sciences
paris, île-de-france, france
Website:
ipsos.com
Employees:
13594
Mark Bivona Work Experience Details
  • Ipsos
    Senior Forecasting Manager, Marketing Sciences, Regional Modeling Unit
    Ipsos Feb 2010 - Present
    Norwalk, Ct
    ● Worked with various sources of data on including existing sales teams, marketing, finance/budgets, in-store shopping data, consumer surveys, market/industry/economic trends, new product development, competitor analysis, and more to forecast sales.● Used research data and incorporated information into forecasting models to maximize the integrity of forecasts.● Worked with client companies including pharmaceuticals and consumer package goods.● Collaborated with clients’ teams to design consumer surveys.● Reviewed the effectiveness of web content, social media, search engine optimization and product branding.● Generated results improving clients’ annual sales by 3% to 7%, through a better understanding of what motivates consumers.
  • Taylor Nelson Sofres
    Senior Forecasting Analyst
    Taylor Nelson Sofres Nov 2006 - Feb 2010
    Stamford, Ct
    ● Served as Lead Forecasting Analyst for Consumer Package Goods (CPG), pharmaceuticals and OTC products.● Managed large complex projects involving forecasting models.● Used various sources of data including consumer surveys, historical trends, sales feedback, marketing plans, new product development, and market/industry/economic and competitor forecasts.● Conducted post-marketing research to measure the effectiveness of marketing campaigns including multi-media, social media, web content and branding.● Retained clients’ trust and loyalty by contributing to their revenue growth and ability to penetrate markets.● Generated $1.5 million in forecast revenues.● Contributed to company revenue growth globally of 12% and 16%.
  • Harris Interactive
    Senior Research Analyst
    Harris Interactive May 2004 - Nov 2006
    Norwalk, Ct
    ● Worked with pharmaceutical companies to evaluate and forecast the potential success of new products.● Examined the specific illnesses/diseases targeted by new products and evaluated the growth and/or decline of specific diseases.● Used competitor analysis and physician surveys on the likelihood of writing scripts.● Reviewed client company plans for creating product awareness.● Generated $1 million in survey revenues each year.

Mark Bivona Skills

Quantitative Research Customer Insight Questionnaire Design Marketing Research Market Research Segmentation Analysis Forecasting Analytics Advertising Research Data Analysis Consumer Behaviour Consumer Behavior Sas Spss Presentation Skills Concept Generation Pricing Analysis Analytical Skills Competitive Analysis Customer Relationship Management Monte Carlo Simulation Markov Chains Conjoint Analysis Discrete Choice Sql Presentation Development Hierarchical Bayesian Modeling Microsoft Office Microsoft Excel Microsoft Powerpoint Leadership R Project Management Statistics Data Collection Microsoft Word Statistical Data Analysis Statistical Modeling Tableau Business Intelligence Regression Analysis Sas Programming

Mark Bivona Education Details

Frequently Asked Questions about Mark Bivona

What company does Mark Bivona work for?

Mark Bivona works for Ipsos

What is Mark Bivona's role at the current company?

Mark Bivona's current role is Senior Forecasting Manager with Ipsos Marketing Sciences.

What is Mark Bivona's email address?

Mark Bivona's email address is ma****@****hoo.com

What is Mark Bivona's direct phone number?

Mark Bivona's direct phone number is +120345*****

What schools did Mark Bivona attend?

Mark Bivona attended Lafayette College.

What skills is Mark Bivona known for?

Mark Bivona has skills like Quantitative Research, Customer Insight, Questionnaire Design, Marketing Research, Market Research, Segmentation, Analysis, Forecasting, Analytics, Advertising Research, Data Analysis, Consumer Behaviour.

Who are Mark Bivona's colleagues?

Mark Bivona's colleagues are Nehal Patel, Kuldeep Yadav, Osborn Mwema, Lindsay Weisker, Ria Shetty, Malawo Habeenzu, Renée Goud - Van Der Plas.

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