Mark Blackman Email & Phone Number

Asheville, Nc, Us

United States/Finland

$100MM in ARR. The M-Files platform enables customers and their knowledge workers worldwide a way to eliminate information chaos, improve process efficiency, and automate security and compliance.Managed a global cross-functional creative team and drove creative strategy and execution of over 650 yearly company-wide projects, ensuring all creative endeavors aligned with the company’s brand identity, messaging, and objectives. • Led corporate branding, creative strategy and development of all marketing materials and advertising campaigns contributing to a 35% increase in market share. • Relaunched and elevated company brand and website in 6 languages leading to a 65% increase in demo inquiries.• Developed creative idea generation process for team and agency partners that pushed creative boundaries in animation and multimedia utilizing standard and AI development tools.• Analyzed, planned, and launched new creative process to support project intake, review, prioritization and production which improved productivity and performance of 10-person cross-functional creative team by 80%.• Utilized research and testing to leverage data reporting to evaluate program and campaign results.• Improved creative messaging and execution for international partner and customer event, driving attendance to 120% over goal.

Canton, Massachusetts, United States

Independent consultancy providing branding and creative design solutions.Provided creative direction, branding strategy, graphic design services, and project management for over 10 organizations.• Designed brochures, social media advertising, website concepts, presentations, and event materials.• Drove creative strategy and planning for new branding campaigns. • Consulted on internal creative team structure and processes.

Eden Prairie, Minnesota, United States

$136B healthcare company providing worldwide health management services, including wellness programs, care coordination, and disease management. Led creative strategy, process, and workflow improvements, motivating the team to do their best work and in-turn helping to produce materials for sales growth.• Combined and led two internal creatives teams of 15 members including print/interactive designers, writers, and resource managers.• Provided creative direction and oversight of over 500 yearly projects and initiatives that drove sales of products and services up 48%.• Guided team in pioneering inventive digital solutions, to produce innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.• Evaluated and improved project process and project development timelines, created and led trainings that increased attainment of deadline delivery by over 95%. • Collaborated in defining enhancements for $MM brand rollout that included design system and health facility locations.

East Walpole, Massachusetts, United States

$16B provider of medical imaging and laboratory diagnostics, managed services, consulting, healthcare IT services, and technologies for therapeutic and molecular diagnostics. Director, Creative Services, 2014 – 2019 Manager, Creative Services, 2010 – 2014 Contract Graphic Designer, Creative Services, 2007 – 2010Managed and expanded creative team from 4 to 8 members that produced innovative marketing and sales materials for a global client base to support growing sales revenue targets.• Provided creative direction and production management of marketing materials for launch of ground-breaking diagnostic platform.• Contributed to launch of new company brand, designed to increase market share and annual revenue.• Planned, managed, and provided art, photo and video direction on over 25 global customer and product video and photo shoots. • Partnered with global events and exhibition group to conceptualize and execute company events and tradeshows worldwide, increasing booth attendance by over 35%.• Researched, tested, and planned rollout of integrated project management and time tracking system for creative projects, enabling improvement in delivering projects on time and budget. • Coached, mentored, and managed employees and partner vendors on processes, procedures, and brand standards that enhanced knowledge and efficiency of project execution and grew success of teams.

Ba, Graphic Design

Diploma