Mark Blazejewski Email & Phone Number

New York, Ny, Us

Basel, Baselstadt, Ch

Work closely with a cross-functional team to develop and execute the NPS strategy for the CML franchise, valued at ~$2B. My role involves creating and refining patient support programs to ensure CML patients can start and stay on treatment, covering areas like onboarding, financial assistance, adherence, e-services, and hub operations. I make sure that NPS priorities are fully integrated into our product strategies, and I regularly conduct marketplace assessments to guide future NPS support for our CML brands. I also manage US NPS strategic priorities, budgets, and KPIs, and oversee the development of patient support tools and resources to ensure field execution of our CML programs.Selected Achievements:* Received 2023 Business Excellence Award for exceptional teamwork and program outcomes.* Designed and executed copay support program achieving highest utilization (>70%) in Tyrosine Kinase Inhibitors (TKI) class with lower annual limit covering ~95% of eligible patients.* Identified specific solutions to effectively address copay accumulators and maximizers.* Implemented comprehensive Free Goods strategy (e.g., Bridge and Temporary Support) to address specific market challenges.* Developed impactful affordability messages for investor relations and customer facing teams.* Helped transform CML NPS team through internalization of technology and patient customer experience capabilities.* Optimized onboarding process, resulting in increased first-fill rate, reduced time-to-fill, and improved adherence.* Served as NPS subject matter expert on the CML integrated product strategy team, providing key inputs to cross-functional teams and key stakeholders.* Supported transformation to internally owned, embedded, and customizable suite of technology and customer experience eCommerce capabilities.

Basel, Baselstadt, Ch

DESCRIPTIONLed the development of non-clinical strategic initiatives for LEQVIO, a high-priority launch brand and HCP-administered product in the buy-and-bill market. Executed NPS marketing programs that supported Access & Reimbursement, Sales, and Brand Teams throughout the pre- and post-launch phases. By integrating field and customer insights, I optimized strategies for LEQVIO reimbursement and patient access. Also directed the design and creation of non-clinical content for all customer-facing teams, supporting a team of about 2,000.Selected Achievements:* Worked with highly cross-functional launch team (n=25) developing high-impact non-clinical strategic initiatives, tools, and resources for LEQVIO.* Crafted comprehensive resources and training materials during pre-launch and launch phases to educate naïve Cardiology marketplace about buy-and-bill model and specialty drug acquisition.* Established and implemented the initial non-clinical national expert speaker bureau at NVS, now recognized as the leading standard throughout the organization.* Designed and launched first-and-only Novartis educational website on specialty drug acquisition for HCPs and office staff.* Orchestrated seamless integration of field and customer insights into brand strategies and planning.* Developed new ways of working model with a clearly defined roadmap for nearly 2,000 customer-facing associates to help drive impact and enhance the customer experience.

Basel, Baselstadt, Ch

Led a cross-functional team to develop the market-access strategy and marketing for the launch of ENTRESTO, a high-priority brand valued at ~$3B in the US. Helped develop competitive strategies and crafted targeted messaging to position the product effectively within the payer landscape. Established the product's value propositions, focusing on pricing, patient access, clinical data, and RWE. As the director for Payer Strategy, worked with a team to provide a clear vision to help tackle market challenges. Also oversaw the creation of market access training materials for sales teams and payer account managers to ensure we met our access objectives.Selected Achievements:* Garnered multiple Business Excellence Awards (2014, 2015, 2016, 2018) and 2017 Patient Access Franchise Team Award.* Pioneered innovative payer initiatives supporting ENTRESTO launch, contracting, promotion, and positioning.* Collaborated with Managed Markets Finance and National Account Management teams to develop a groundbreaking strategy for reducing rebates and securing strong access with major national Medicare Part D plans.* Achieved significant cost savings while enhancing access and profitability.* Generated millions in savings without impacting payer coverage decisions.* Introduced cutting-edge customer access tools, including pioneering platforms like first complete formulary access pull-through platform and the national Low Income Subsidy (LIS) campaign.* Optimized access for HCPs and office staff through initiatives like Entresto-covareage.com, boosting overall effectiveness.* Demonstrated thought leadership with cross-functional partners, establishing credibility throughout organization.* Worked cross-functionally with multiple stakeholders to maximize revenue and profitability while strengthening access and affordability to ENTRESTO for chronic heart failure patients.

Basel, Baselstadt, Ch

Developed and implemented channel marketing strategies that drove brand utilization in the pharmacy space, ensuring strong alignment with Novartis' objectives. By cultivating strategic partnerships, I leveraged pharmacy customer influence to increase sales. I also created innovative programs to support our efforts in the pharmacy channel. Keeping a close eye on market trends, I identified growth opportunities and optimized channel performance. Working closely with cross-functional teams, I ensured our strategies were aligned with the broader brand goals. I consistently monitored performance metrics to ensure a solid return on marketing investments.* Secured 2012 and 2013 Business Excellence and Customers First Awards for outstanding performance.* Increased sales by ~15% for Cardiovascular brands through strategic partnerships within pharmacy channel.* Developed groundbreaking programs enhancing Novartis' presence and impact in pharmacy segment.* Maximized strategic partnerships and leveraged pharmacy customers' access to and influence on patients to drive sales.

Basel, Baselstadt, Ch