Experienced Area Sales Manager with over 24 years in the Sales sector. Notable success at ESSE Engineering with significant sales growth, brand enhancement, and managing sales to trade, retail showrooms, and installers across the UK and Ireland.First non-family member appointed as Director at ESSE Engineering, overseeing significant sales growth across Northern UK and Ireland. Successfully mitigated challenges like internet discounting, economic recession, and supply chain issues, contributing to company sustainability and growth. Spearheaded the introduction of impactful branding, resulting in elevated market presence and brand recognition. - Achieved prestigious product placements at notable locations, including Royal and high-profile clients.Other information:With 19 years of managerial experience, including executive level duties, significant success as a B2B Area Sales Manager. Highly skilled in sales growth, product mix development, and strategic management. A seasoned leader with a Bachelor's Degree and excellent proficiency in sales and management skills. Proven track record in navigating economic challenges and securing high-profile placements